Final Sınavı - İşletmeye Giriş

Soru 1:

Which one is NOT one of the items of accounting cycle?

A) Transactions B) Posting C) Adjusted Trial Balance D) Owners’ Equity E) Journal Entries

Soru 2:

Which of the following is NOT one of the 5P's of marketing?

A) Perspective B) Promotion C) Place D) Price E) Product

Soru 3:

Which of the followings usually works with extended hours and sells a limited range of product categories intended to supply items of emergency and instant purchase such as bandages and cigarettes?

A) A convenience store B) A department store C) A discount store D) E-tailer E) A shopping mall

Soru 4:

In order to talk about a useful segmentation, which one is NOT appropriate?

A) People in the same group should be homogenous. B) Some data should be available for each segment. C) The segments should be substantial only in terms of number (sales potential). D) People in different groups should be heterogeneous. E) The segments should also be accessible.

Soru 5:

Which of the following is NOT among the functions of financial markets?

A) Efficient allocation of capital B) Price discovery C) Liquidity D) Risk Sharing E) Security

Soru 6:

What is typically defined as the creation, promotion, and delivery of goods and services directed towards consumers and businesses?

A) Business B) Management C) Branding D) Marketing E) Advertising

Soru 7:

Which of the following is not a process of marketing?

A) creating B) communicating C) designing D) delivering E) exchanging

Soru 8:

Which of the followings the main purpose of production systems?

A) To manage the production systems and subsytems effectively. B) To produce goods and/or services. C) To design cells in such a way that some measure of performance is optimized. D) To perform the steps in the designated sequence for all the products. E) To characterize and classify products.

Soru 9:

Which is an example of non-current assets?

A) inventories B) cash and cash equivalents C) prepaid expenses D) intangible assets E) assets held for sale

Soru 10:

Which of the following is NOT among the external users of accounting information?

A) Investors B) Production supervisors C) Creditors D) Customers E) Labor unions

Soru 11:

Which option is not a sub-function of the transformation process?

A) design B) scheduling C) operation D) transformation control E) location

Soru 12:

Which of the following features is related to goods for tangible products?

A) Some aspects of quality are measurable. B) Location of a facility is not important. C) Many aspects of quality are difficult to measure. D) Reselling services is unusual. E) Service is often difficult to automate.

Soru 13:

Which of the following is NOT a criterion for a targeted segment?

A) accessible B) substantial C) actionable D) adaptable E) measurable

Soru 14:

____________________is the concerns and obligations businesses have for the welfare of their stakeholders and the larger society.

A) Code of ethics B) Philanthropic C) Price fixing D) Corporate social responsibility E) Whistleblower

Soru 15:

What is the examination of a company’s financial records?

A) Ledger B) Transaction C) Liability D) Audit E) Asset

Soru 16:

identifying and creating needs, wants, and desires of consumers in B2C (businessto-consumer) and B2B (business-to-business) markets promoting the product by way of integrated communication techniques delivering the product by appropriate sales points in either brick-andmortar retail locations or virtual outlets Which of the given are the functions that marketers deal with?

A) I, II and III B) I and II C) I and III D) II and III E) Only I

Soru 17:

There are a lot of issues raised as regards to marketing ethics. Which one is NOT one of them?

A) Product safety issues B) Branding C) Bribery D) Planned obsolescence E) Materialism

Soru 18:

Product Price Place Promotion Performance Which of the given are the four Ps of marketing actions?

A) I, II, III and IV B) I, II, III and V C) I, II, IV and V D) I, III, IV and V E) II, III, IV and V

Soru 19:

Which one of the following companies is the local partner of Coca Cola in Turkey?

A) Koç Group B) Anadolu Group C) Zorlu Group D) Sabancı Group E) Doğuş Group

Soru 20:

In what does the brand try to capture the attention and win the hearts of consumers by focusing on ego identification, social belonging, life meaningfulness, and emotional attachments?

A) Branding B) Perceptual maps C) Symbolic positioning D) Experiential positioning E) Functional positioning