Final Sınavı - İşletmeye Giriş

Soru 1:

Which one is FALSE about marketing?

A) Marketing is typically defined as the creation, promotion, and delivery of goods and services directed towards consumers and businesses. B) Marketing is simply the process of selling consumer goods and services to customers. C) Marketers deliver the product by appropriate sales points in either brick-and- mortar retail locations or virtual outlets. D) Marketers promote the product by way of integrated communication techniques. E) Marketers deal with identifying and creating needs, wants, and desires of consumers and markets.

Soru 2:

Risk that can arise from a company’s ordinary business is called:

A) Credit risk. B) Default risk. C) Market risk. D) Political risk. E) Operational risk.

Soru 3:

Markets where short-term securities like commercial paper and treasury bills are traded are called:

A) Capital markets. B) Primary markets. C) Secondary markets. D) Money markets. E) Operating markets.

Soru 4:

Which one of the following terms refers to the financing structure of the company created by the combination of internal funds and external funds?

A) capital structure B) fixed asset C) money market D) net working capital E) trade credit

Soru 5:

Which of the following is true regarding stocks?

A) A stock is a promissory note with a fixed interest rate, contractual payments and principal. B) Stocks may be sold for a value equal to the par value or maturity value. C) Stocks represent ownership interest in the business and its assets. D) Issuing shares of stock provides debt financing for companies. E) If shares are sold below the par value, they are called discount shares. If the price or market value is above the par value, they are called premium shares.

Soru 6:

Which information is true for operating profit? I. It is also known as earnings before interest and tax. II. It is a part of a company’s income statement. III. It is any income directly related to the operations of the business.

A) Only II B) Only III C) I and II D) I and III E) I, II and III

Soru 7:

I. Generic marketing II. Differentiation III. Cost leadership IV. Scale economy Which of the above are among generic marketing strategies?

A) I, II B) II, III C) III, IV D) I, III E) II, IV

Soru 8:

Which one is about the importance of small businesses in terms of innovation?

A) They are the main source of new jobs. B) They introduce the new methods. C) They are more flexible in terms of hiring. D) They provide goods to other companies. E) They engage in import of goods.

Soru 9:

Which of the followings is the primary user of " Managerial Accounting "?

A) Owners B) Investors C) Banks D) Regulators E) Managers

Soru 10:

Which of the following features of services for intangible products is not true?

A) Reselling services is usual B) Many services cannot be inventoried C) Many aspects of quality are difficult to measure D) Location of a facility is not important E) Service is often difficult to automate

Soru 11:

The book holding all the accounts with their balances is called:

A) Journal. B) Posting. C) Entry. D) Financial statement. E) Ledger.

Soru 12:

Which of the followings is one of the outputs of the accounting system process?

A) Sales documents B) Payroll records C) Cash flows statement D) Journalizing E) Bank records

Soru 13:

Which of the following is the way of doing marketing towards a certain positioning?

A) Marketing vision B) Marketin goal C) Marketing perspective D) Marketing strategy E) Marketing system

Soru 14:

geographic demographic categorizing consumers psychographic information segmentation Which of the given above are the criteria for segmentation?

A) I - II - III - IV - V B) I - II - III - IV C) I - II - III D) II - III - IV - V E) I - IV - V

Soru 15:

Which of the following is true regarding tangible products (goods)?

A) Reselling them is impossible. B) Some aspects of quality are measurable. C) Selling is a part of the production of goods. D) It is often difficult to automate productio of goods. E) Location of facility is not important for cost.

Soru 16:

Which one of the following is the book holding all the accounts with their balances?

A) journal B) ledger C) posting D) balance sheet E) cash flows statement

Soru 17:

Which of the following measures the overall profitability of assets in terms of the income earned on each dollar invested in assets ?

A) Operating profit margin B) Net profit margin C) The return on assets ratio D) Return on equity E) Debt-to-equity ratio

Soru 18:

Which of the following in NOT a tool of communication available for marketers?

A) Advertising B) Sales promotions C) Public relation and publicity D) Personal sales E) Social media

Soru 19:

"A private network that uses Internet technology and the public telecommunication system to securely share part of a business’s information or operations with suppliers, vendors, partners, customers, or other businesses" is called:

A) Intranet. B) Enterprise resource planning software. C) Extranet. D) Internet. E) Network computing system.

Soru 20:

If the person X decides to open a company as a proprietorship and invests 10.000 dollars cash in the business, on the accounting equation of the business this transaction results in:

A) A 10.000 dollar increase in assets and a 10.000 dollar increase in owner’s equity. B) A 10.000 dollar decrease in assets and a 10.000 dollar increase in owner’s equity. C) A 10.000 dollar increase in liabilities and a 10.000 dollar increase in owner’s equity. D) A 10.000 dollar decrease in liabilities and a 10.000 dollar decrease in owner’s equity. E) A 10.000 dollar increase in assets and a 10.000 dollar decrease in owner’s equity.