Final Sınavı - Marketıng Management

Soru 1:

Which of these forces is included in micro external environment?

A) Demographics. B) Technology. C) Suppliers. D) Natural environment. E) Social and cultural environment.

Soru 2:

I - identifying functional expenses, companies should measure how much of their expenses will be for each activity II - the company determines how the functional expenses are associated with each of the activites and assigns these functional expenses to the marketing entities III - preparing a profit and loss statement for each marketing entity IV - assigning functional expenses to marketing entities What is the correct order of the marketing profitability analysis steps given above?

A) I - II - III - IV B) I - III - II - IV C) I - IV - III - II D) II - III - IV - I E) II - I - IV - III

Soru 3:

The increase in women’s contribution to work force in the Turkish economy, causing an increase in the need for frozen foods, is an example of a trend in:

A) Demographic environment. B) Economic environment. C) Natural environment. D) Technological environment. E) Social and cultural environment.

Soru 4:

The unified, comprehensive and integrated plan created to assure that the basic aims of the business are attained is the definition for:

A) Strategy. B) Management. C) Competition. D) Promotion. E) Performance.

Soru 5:

When was the word “strategy” accepted in general use?

A) At the beginning of 19thcentury B) At the end of 19thcentury C) At the beginning of 20thcentury D) In late 1700’s E) In 1969

Soru 6:

"_____ is the reactions of the receiver after being exposed to the message. Ignoring the message may be another type of it." Which of the following term used in marketing communication completes the sentence?

A) Feedback B) Encoding C) Decoding D) Response E) Noise

Soru 7:

If a business unit of a company has a large relative market share but also needs a lot of investments because of its high growth rate,in the BCG Growth-Share Matrix it is represented by:

A) The star. B) The cat. C) The cash cow. D) The question mark. E) The dog.

Soru 8:

Which of the following is NOT one of the basic tools consists in the promotional mix?

A) Production B) Direct marketing C) Sales promotion D) Advertising E) Public relations

Soru 9:

Which of the following is not one of the dimensions when deciding on the organisational design of marketing department?

A) finance B) structure C) coordination D) culture E) power

Soru 10:

Considering the Effect of Different Departments on Marketing Activities; Which of the following has the most effect on decisions on advertising messages ?

A) marketing B) sales C) R&D D) manufacturing E) Finance/Accounting

Soru 11:

" using another firm for the manufacture of needed components or products or delivery of a service" Which of the following terms has the definition given above?

A) culture B) structure C) outsourcing D) coordination E) power

Soru 12:

The notion of Comparative Advantage was first introduced by:

A) Adam Smith. B) David Ricardo. C) Michael Porter. D) John Maynard Keynes. E) Karl Marx.

Soru 13:

What is it called 'person-to-person communication in which a seller attempts to assist and/or persuade prospective customers to purchase the company’s products or services'?

A) Online selling B) Personal selling C) Public relations D) Direct marketing E) Trade sales promotion

Soru 14:

What type of environment demographic environment is?

A) Internal environment B) Internal marketing environment C) Macro external environment D) Micro external environment E) Micro internal environment

Soru 15:

______________________is a planning technique for evaluating firm’s growth opportunities through product and market extension networks. Which of the following completes the sentence above?

A) The BCG Growth-Share Matrix B) Strategic Business Unit C) Market Expansion Grid D) The Production Level E) The Threat of Substitute

Soru 16:

The marketing organization model mostly preferred by the companies that tend to establish their production units in close proximity to regional markets is:

A) Brand organization. B) Product organization. C) Geographic organization. D) Market organization. E) Matrix organization.

Soru 17:

What is the purpose of brand management?

A) Developing a strategic plan for a long term period and competitive strategies related to financial structure. B) Start market research and business plan. C) Consult for management, investment, production and quality control. D) Review product performance, quality and packaging designs and debt management. E) Brand managers plan, direct and control their business and marketing efforts and the analysis and planning on how abrandis perceived in the market.

Soru 18:

Which of the following may generate enough cash to sustain themselves or losses as they have weak market shares in low-growth markets?

A) Stars B) Cash Cows C) Question Marks D) Dogs E) Exclamation Marks

Soru 19:

Reesellers, physical distribution companies, marketing services agencies and financial institutions such as banks and insurance companies are part of:

A) Company’s Micro External Environment. B) Political and Legal Environment. C) Company's Internal Environment. D) Demographic Environment. E) Company’s Macro External Environment.

Soru 20:

Influencing Informing Reminding Which of the functions above does advertising perform in the marketing communication mix?

A) I and II B) I, II and III C) II and III D) I and III E) Only I