Marketıng Management Çıkmış Sorular, Online Deneme Sınavları, Çalışma, Dersler, Sınava Hazırlanma, vize, final

Soru 1:

What type of retailing is mentioned in the following example? 'People buying soda from a vending machine in a shopping mall.'

A) Non-store retailing B) Store retailing C) Intermediary retailing D) Wholesaling E) Corporate retailing

Soru 2:

What is the terms used to refer to charging a too low price (sometimes below the cost) to drive a competitor out of business?

A) Deceptive pricing B) Price fixing C) Good-value pricing D) Predatory pricing E) Value-added pricing

Soru 3:

If you place your product in the market below the average price that a similar product is sold in the market what kind of a pricing strategy do you follow?

A) Competitor based B) Cost based C) Cost plus D) Break even E) Target

Soru 4:

Which market type includes individuals who buy products or services for personal consumption?

A) Governmental markets B) Business markets C) Nonprofit markets D) Global markets E) Consumer markets

Soru 5:

How many levels are there for products?

A) 5 B) 4 C) 6 D) 8 E) 10

Soru 6:

"Market ______ is a process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company." Which of the following completes the sentence above?

A) Management B) Segmentation C) Positioning D) Targeting E) Offering

Soru 7:

Which of the following terms fills in the blank accurately? "____________refers to bringing together similar inventory from a number of sources into a larger homogeneous supply"

A) Seraching B) Sorting C) Assorting D) Allocation E) Accumulation

Soru 8:

Suppliers Companies Competitors Marketing Intermediaries Consumers Which of the above are among the main players who come together in a marketing system?

A) I and II B) II and III C) III and IV D) I, II, III and IV E) I, II, III, IV and V

Soru 9:

What is done to drive a competitor out of business?

A) Deceptive pricing B) Price fixing C) Predatory pricing D) Strategic pricing E) Favourable pricing

Soru 10:

Which of the following companies is different from the others in market type sense?

A) UNESCO B) Unicef C) Kızılay D) McDonald’s E) Greenpeace

Soru 11:

How many steps are there in price setting process?

A) 4 B) 6 C) 3 D) 7 E) 5

Soru 12:

Which of the following is not among the basic topics that should be taken into account when making channel design decisions?

A) The size geographic distribution B) Buying habits C) Outlet preferences D) Usage patterns of customers E) The flexibility of customers

Soru 13:

How do you calculate break even pricing?

A) Break even pricing includes different approaches such as cost-plus pricing or, and target profit pricing. B) To calculate a break-even point based on units: divide fixed costs by the revenue per unit minus the variable cost per unit. C) Break even pricing offers to sell products more than break-even volume with a price level which will lead to a target profit. D) To find out your COGS (cost of goods sold). E) To calculate the gross profit by subtracting costs from revenue

Soru 14:

" It consists of independent firms at different levels of the production and distribution, integrating their programs with a legal contract to achieve more sales or savings effect than they could obtain alone" Which of the following has the definition given above?

A) Corporate Vertical Marketing Systems B) Administered Vertical Marketing System C) Horizontal marketing system D) Contractual Vertical Marketing System E) Multichannel Marketing Systems

Soru 15:

Which of the following is NOT a good idea when choosing a good brand name?

A) A brand name should be short and simple and easy to recognise, pronounce, spell and remember. B) A brand name needn't be legally protectable. C) A brand name should be distinctive so that the product is easily differentiated. D) A brand name should be versatile so that it can be applicable to any new product, added to the line. E) A brand name should convey the right connotation about the product. It is most appropriate if it suggests or describes the product.

Soru 16:

which of the below examples depict a product type?

A) look good B) Dental care C) Toiletries D) Gel toothpaste E) Toothpaste

Soru 17:

Which of the given statements is the definition of "Possession utility"?

A) the value or usefulness of a product in meeting customer needs and wants B) making the product and/or service available for customers in a location that is suitable to potential customers C) the availability of replies to questions and general communication about useful product features and benefits D) the value consumers put on buying a product and having the freedom to use the product E) product’s being in a form that can be used by customer, and is of value to customer

Soru 18:

Considering the five levels of product, which of the following explains the example below? 'Turkish Airlines cabin crew delivered heart shaped chocolate to all passengers on board on St.Valentines day.'

A) Chocolate is a core product in this case. B) Chocolate is a generic product in this case. C) Chocolate is an expected product in this case. D) Chocolate is an augmented product in this case. E) Chocolate is a potential product in this case.

Soru 19:

Which of the following refers to bringing together similar inventory from a number of sources into a larger homogeneous supply?

A) Sorting B) Accumulation C) Allocation D) Assorting E) Collecting

Soru 20:

Which external factors should be considered in price setting?

A) Prices as external factors are only affected by demand. B) As external factors, the prices is affected from economic factors. C) The externalfactors that is determine the fixation of price, aremarket and demand structure,economic factors, competitors’ costs and prices, distribution channels and legal regulations. D) Prices as external factors are only affected by competition. E) Distribution channels are the most important factor that affecting prices.