Marketıng Management Çıkmış Sorular, Online Deneme Sınavları, Çalışma, Dersler, Sınava Hazırlanma, vize, final

Soru 1:

Which of the following is NOT one of the responsibilities of a product or a brand manager?

A) To create long term and competitive strategies related to products. B) Review product performance, quality and packaging designs. C) Ask for sales estimates and sales quotas from the president. D) Start market research when needed. E) Analyse the results of sales, profits, activities of competitors and their market shares.

Soru 2:

Which of the following dimensions can be achieved through a range of mechanisms including hierarchical reporting relationships, information systems, cross-functional teams, matrix structures, and coordinator positions?

A) Coordination B) Culture C) Power D) Structure E) Sales

Soru 3:

Not only __________________ , but also other marketing mix variables also send messages to consumers. Which of the following completes the sentence above?

A) Communication B) The promotional tools C) Sales promotion D) Personal selling E) Pull strategy

Soru 4:

Which of the following units is responsible for the strategic control?

A) Sales manager B) Top management Marketing auditor C) Marketing controller D) Staff management E) Efficiency manager

Soru 5:

One of the tools to develop a situation analysis is called SWOT Analysis. What does SWOT stand for?

A) Strengths, Weaknesses, Opportunities, Threats. B) Strategizing, Weighing, Optimization, Treatment. C) Specific, Watchable, Optimum, Trends D) Strategy, Weight, Option, Treatments. E) Safe, Wast, Operative, Tactical.

Soru 6:

What is the name of the unplanned static or distortion during the communication process?

A) Feedback B) Noise C) Encoding D) Decoding E) Message

Soru 7:

Which of the following is not one of the actors of "Micro External Environment"?

A) The company B) Supplier C) Competitors D) Public E) Investors

Soru 8:

What is structure, explain in the marketing department.

A) The structure is organization of an object or system. B) The structure is the design of an organization revolves around the coordination of activities within the organization. C) A business structure is a category of organization. D) Structure is a constructed building or people especiallythings that have multiple parts. E) Structureis potentialinfluence, or the ability to influence others’ behavior or the course of events

Soru 9:

According to Kotler and Keller (2016), the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments is called:

A) Marketing control. B) Distribution strategy decisions. C) Marketing Implementation. D) Strategy. E) Measurement of customer satisfaction.

Soru 10:

Which one does NOT make sales promotion a valuable tool and improve its effectiveness?

A) Sales promotions are effective in creating arepeat purchase pattern for the customer. B) Sales promotions are effective when thecompany is attempting to create movement of large amounts of products quickly. C) Sales promotions are effective when thecompany wants to counter the competitor’s attacks. D) Sometimes the customers have more thanone preferred brands in a product category. An attractive offer may facilitate the consumer’s decision making for the favor of promoted brand. E) Sales promotions work when a company is trying to finish the stock of the new product.

Soru 11:

What is market share?

A) Determine the period you want to examine for each company you are investigating. B) Calculate the company's total revenue. C) Determine target customers. D) Gather data for conducting a market price analysis. E) Market share analysis requires collecting and interpreting information at the buyer level at the end of each brand’s sales.

Soru 12:

In which selling step, does the sales person arrange a meeting with the prospect and gather important information about the customer?

A) Sales presentation B) Pre-approach C) Close D) Approach E) Follow up

Soru 13:

Which of the following is not true for "technological environment"?

A) Technological environment includes forces which develop new technologies, creating new products, and also market opportunities. B) Technological environment is the most dramatic force as it changes rapidly, and it transcends only national border C) From a different perspective, technological environment rarely helps to reduce costs for companies D) With technological environment, the chance to reduce costs and increase profits for companies is very little E) Technological envronment can rarely create new markets or opportunities and kills older technologies

Soru 14:

Which of the following is a selling position, which requires sellers to use creative methods to sell physical products and mainly services?

A) Demand creator B) Deliverer C) Solution vendor D) Missionary E) Order taker

Soru 15:

Which of the following is not one of the elements of the communication process?

A) Encoding B) Decoding C) Message D) Feedback E) Informing

Soru 16:

Which of the following is the element used in a shampoo’s newspaper advertisement which just shows shining black hair and a few words?

A) Encoding B) Decoding C) Response D) Feedback E) Noise

Soru 17:

Which one is related to emotional appeal of advertising?

A) They focus on the consumer’s practical, functional or utilitarian need for the product/service. B) They may explain the features and benefits of the product. C) They include comfort, convenience, economy, health, touch, taste, smell, quality, dependability, durability, efficiency, efficacy and performance. D) They focus on fear, love, humor, sex, music, fantasy, surrealism, safety and social states like gaining status or rejection. E) The message is given in an informative and verifiable way by the use of facts, data etc. to persuade the buyer.

Soru 18:

Considering the basic characteristics of 'Direct Marketing', which of the following is the 'Interactive Process'?

A) Tracking the response of the audience to control content and cost. B) Objective is getting an immediate response to the message. C) Feedback help modify future messages. D) Use to identify target audience and track response. E) Database helps to target specific individuals and groups.

Soru 19:

Which one below is NOT one of the phases of customer adoption?

A) Awareness stage B) Interest stage C) Trial stage D) Adoption stage E) Innovation stage

Soru 20:

Which of the following statements is true for Marketing Planning?

A) Significance of goals and strategies is only recognizable over the long term. B) Overall orientation is required to fit the organization to its environment. C) Has an overall, long-term organizational direction. D) Creates long-term organizational framework. E) Deals with day-to-day performance and results.