Seçmeli Ara Sınav - Marketıng Management

Soru 1:

Which of the below definition is for promotional pricing?

A) Differentiating prices based on customer, location, or product rather than cost B) Setting different prices for consumers who are in different locations in order to cover high shipping costs C) Setting different prices for different countries. D) Reducing prices for a limited time period. E) A reduction in the price of the products for consumers who buy large quantities or pay early.

Soru 2:

Which of the below factors can a company manage?

A) Demand structure B) Costs C) economic factors D) Distribution channels E) Legal regulations

Soru 3:

Which of the following is the term used for sets of interdependent organizations involved in the process of making a product or service available for use or consumption?

A) Marketing channel B) Wholesaling C) Retailing D) Logistic channel E) Financial channel

Soru 4:

How many groups do products fall into according to their durability and tangibility?

A) 1 B) 2 C) 3 D) 4 E) 5

Soru 5:

Which of the following is NOT one of the factors affecting price decisions?

A) Economic stability B) Proliferation of new products C) Increased global competition D) Changing legal environment E) Faster technological progress

Soru 6:

Which of the following is the market category for the example below? 'Toyota Motor Company in Adapazarı buys parts for its production line from local producers.'

A) Consumer Market B) Business Market C) Global Market D) Nonprofit Market E) Governmental Market

Soru 7:

Which of the following is a price-adjustment strategy?

A) Geographical pricing B) By-product pricing C) Optional-product pricing D) Market-skimming pricing E) Market-penetration pricing

Soru 8:

Which of the below can be defined as “the management of a network of relationships within a firm and between interdependent organizations and business units consisting of material suppliers, purchasing, production facilities, logistics, marketing, and related systems that facilitate the forward and reverse flow of materials, services, finances and information from the original producer to final customer with the benefits of adding value, maximizing profitability through efficiencies, and achieving customer satisfaction?

A) Supply Chain Management B) Exchange C) Marketing Network D) Marketing Channels E) Distribution Channels

Soru 9:

An integration of an airline company with a travel agency or insurance company is an example for ............?

A) Multichannel Marketing Systems B) Corporate Vertical Marketing Systems C) Administered Vertical Marketing System D) Contractual Vertical Marketing System E) Horizontal Marketing Systems

Soru 10:

What kind of power is used by the manufacturer in the example below? 'A food company asks its franchisees to redecorate their stores, and all the franchisees agree since they are happy to work with such reputable company in the market.'

A) Expert power B) Referent power C) Legitimate power D) Reward power E) Coercive power

Soru 11:

Which of the following is the best option to complete the sentence below? A ............ is the fundamental need or want that consumers satisfy by consuming the product or service.

A) Core Product B) Generic Product C) Expected Product D) Augmented Product E) Potential Product

Soru 12:

What do you call the basic product?

A) Generic product B) Core product C) Augmented product D) Potential product E) Expected product

Soru 13:

What type of distribution is used in the example below? 'Coca-Cola is distributed through every sales center or outlet almost everyday.'

A) Intensive distribution B) Exclusive distribution C) Selective distribution D) Manufacturer distribution E) Intermediary distribution

Soru 14:

"the value or usefulness of a product in meeting customer needs and wants" which of the following terms has the given definition?

A) time utility B) place utility C) economic utility D) distribution channel E) marketing channel

Soru 15:

What is value pricing strategy in marketing?

A) Value-based pricing uses customers’ value to charge a price for a product. B) Value-based pricing is a technique for setting the price of a product or service based on the economic value. C) Penetration pricing is value based pricing. D) It refers to offering the right combination of quality and good service at a fair price. E) The value base pricing strategies are skimming and economic pricing.

Soru 16:

What are new product of pricing strategies?

A) The new product of pricing strategies are by product pricing strategie and optional product pricing strategies. B) The pricing strategies change in different stages of product life cycle. Two pricing strategies can be used in the introductory stage, these are market-skimming and market-penetration C) The new product of pricing strategies based on two part pricing and bundle pricing. D) Usually applied methods for new product price strategies focuse on captive product pricing and two-part pricing. E) Here are some of the various strategies that businesses implement when setting prices on their new products and services, pricing at a premium. With premium pricing, businesses set costs higher than their competitors, economy pricing, psychology pricing and bundle Pricing.

Soru 17:

What are the 6 steps in determining price?

A) Here are the steps on how to set a price products:Step 1: pricing constraints and objectives are identifiedStep 2: Estimate demand and revenueStep 3: Estimate cost, volume, and profit relationshipsStep 4: Select an approximate price levelStep 5: Set list or quoted priceStep 6: Make special adjustments to list or quoted price B) Price settıng process consist of six steps,Step 1: pricing constraints and objectives are identifiedStep 2: Determining DemandStep 3: Estimating competitorsStep 4: Analyzing paneterating pricingStep 5: calculating break even priceStep 6: setting the Final Price C) Prıce setting process includes of six steps,Step 1: Selecting the Pricing ObjectiveStep 2: estimating price levelStep 3: estimating price of costsStep 4: Analyzing Competitors' Costs, Prices, and OffersStep 5: colculating costsStep 6: Selecting the Final Price D) Pricing can be defined as a process of determining the value that is received by an organization in exchange of its products or services and these steps;Step 1: Selecting the Pricing ObjectiveStep 2: Determining DemandStep 3: Estimating CostsStep 4: Analyzing Competitors' Costs, Prices, and Offers.Step 5: Selecting a Pricing MethodStep 6: Selecting the Final Price E) Here are the steps on how to set a price products:Step 1: pricing constraints and objectives are identifiedStep 2: Estimate demand and revenueStep 3: Estimate cost, volume, and profit relationshipsStep 4: Select an approximate price levelStep 5: Set list or quoted priceStep 6: Make special adjustments to list or quoted price

Soru 18:

Which of the following is an internal factor affecting price decisions?

A) Market structure B) Pricing aims C) Demand structure D) Competitors’ costs and prices E) Distribution channels

Soru 19:

Which of the following is not a price-adjustment strategy?

A) Segmented pricing B) Geographical pricing C) Discount and allowance pricing D) Promotional pricing E) Product line pricing

Soru 20:

Which of the following is NOT one of the flows in the distribution channels?

A) Physical flow B) Possession flow C) Payment flow D) Promotion flow E) Ordering flow