Marketıng Management Çıkmış Sorular, Online Deneme Sınavları, Çalışma, Dersler, Sınava Hazırlanma, vize, final

Soru 1:

Which of the following is NOT one of the expected outcomes of marketing controls?

A) Determination of the needs for correction in marketing objectives and strategies B) Searching marketing performance C) Determination of results achieved D) Revealing problems if any E) Pre-intervention of some of the problems

Soru 2:

With this strategy companies, seeing the individual in every customer, analyze the specific features in every customer. Which of the marketing strategies below is mentioned here?

A) Undifferentiated marketing B) Differentiated marketing C) Concentrated marketing D) Micromarketing E) Niche marketing

Soru 3:

Which of the following is not true for "Market targeting strategies"?

A) Market targetting strategies choose to divide the market according to consumers’ knowledge, attitudes, uses, or responses to a product. B) Marketting strategies consist of a group of customers sharing similar needs, wants and purchase behaviour, thus requesting similar products, and companies may target markets at different levels. C) Market targetting strategies are the most popular segmentation type as it is easier to measure, and as consumer needs and wants usually change according to these variables D) Market targetting strategies divide the market according to variables such as age, income, gender, occupation, education, religion, race, nationality, family size E) Market targeting strategies include undifferentiated marketing, differentiated marketing, concentrated marketing, and micromarketing.

Soru 4:

" It is the organizational structure which staff assigned to both the functional department and the project or product manager. In this structure, two or more business units use the functional departments of the enterprise to increase profitability." Which of the following terms has the definition given above?

A) Market Management Organisation B) Functional Marketing Organisation C) Geographic Marketing Organisation D) Matrix Management Organisation E) Product or Brand Management Organisation

Soru 5:

Which of the following is not a tool for managers to check on annual plans?

A) Marketing-sales expenses ratios. B) Marketing audit. C) Financial analysis. D) Market-based scorecard analysis. E) Sales analysis.

Soru 6:

Which of the following does Strategic Management consist determining long-term performance of a company?

A) Business performance B) Managerial decisions and actions C) Struggling in the market D) New conditions E) Financial funds

Soru 7:

Which of the following statements is not among the reasons why the concept of strategic management is important to companies?

A) Its aim of integrating other business functions. B) Its impact on organizational performance. C) Every organization operates in a changing environment or faces with changing situations. D) It is included in several managerial decisions. E) It shows the value of a company in meeting customer needs.

Soru 8:

Which of the following sales promotion techniques offers the consumer more products at a lower price like 3 products for the price of 2?

A) Coupon B) Sweepstake C) Rebate D) Bonus packs E) Sampling

Soru 9:

Which of the following does not exist in "a simple sales department"?

A) president B) sales vice president C) sales force D) marketing vice president E) Other hired marketing functions

Soru 10:

Which of the following selling positions fits best for the example below? 'A seller presenting new types of insurances like data security insurance to the industrial companies.'

A) Deliverer B) Technician C) Missionary D) Demand creator E) Order taker

Soru 11:

Considering the types of marketing control; which of the following is one of the control ways of strategic control?

A) Sales-to-expense ratios B) Financial analysis C) Market-based scorecard analysis D) Market share analysis E) Company’s ethical and social responsibility review

Soru 12:

Which of the followings micro external environment does not include?

A) Cultural values B) Suppliers C) Marketing intermediaries D) Competitors E) Publics

Soru 13:

Which of the following is one of the supporting activities of value chain?

A) Inbound logistics. B) Outbound logistics. C) Operations. D) Technology development. E) Marketing and sales.

Soru 14:

Which of the following guidelines should be pursued in order to achieve an effective strategic planning process?

A) It should be a paper process more than a people process. B) It should be numbers supported by words rather than words supported by numbers. C) It should challenge the assumptions underlying the current corporate strategy. D) The “good ethics is good business” policy should be abandoned. E) It should be controlled by “technicians”.

Soru 15:

Which of the following is true for "Micro external environment"?

A) It consists of actors or partners that are close to the company. B) It includes macro external environment and micro external environment C) It does not have an influence on corporate environment. D) It includes larger societal forces, for instance demographic and economic forces E) Micro external environment does not have an impact on its ability to serve its customers.

Soru 16:

Which one is NOT the element of communication process

A) Problem B) Feedback C) Encoding D) Media E) Noise

Soru 17:

Which of the following is a difference between strategic planning and marketing planning?

A) Marketing planning has an overall, long-term organizational direction while strategic planning deals with day-to-day performance and results. B) Strategic planning creates long-term organizational framework while marketing planning represents only one stage in organizational development. C) In strategic planning goals are separated to specific targets while in marketing planning goals and strategies are assessed from an overall perspective. D) In marketing planning significance of goals and strategies is only recognizable over the long term while in strategic planning significance of goals and strategies is immediately recognizable. E) In strategic planning functional and professional orientations are likely to overweigh but in marketing planning overall orientation is required to fit the organization to its environment.

Soru 18:

Which of the following is not a function of promotional tools?

A) Influencing and persuading the consumers B) Reinforcing experiences of customer C) Making potential customers aware of an organization’s offering D) Hindering potential buyers in getting information about a product E) Helping to differentiate a brand

Soru 19:

___________________is a unified, comprehensive, and integrated plan created to assure that the basic aims of the business are attained. Which of the following completes the sentence above?

A) Strategy B) Marketing C) Enterprise D) Competition E) Performance

Soru 20:

Considering the functions in the marketing communication mix, which of the following is the correct function advertising performs in the following sentence? 'Advertising makes consumers aware of new brands, educates them about a product’s distinct features and benefits, and facilitates the creation of positive brand images.'

A) Influencing B) Informing C) Reminding D) Marketing E) Promoting