Marketıng Management Çıkmış Sorular, Online Deneme Sınavları, Çalışma, Dersler, Sınava Hazırlanma, vize, final

Soru 1:

How many levels do products have?

A) 3 B) 4 C) 5 D) 6 E) 7

Soru 2:

Which one below is an example of emergency product?

A) umbrellas B) bread C) Chewing gums D) chocolate E) toilet paper

Soru 3:

Which of the following is a practice of adjusting prices continually to maximize revenue?

A) Allowance pricing B) Dynamic pricing C) Segmented pricing D) Promotional pricing E) Psychological pricing

Soru 4:

Which option below is one of the limitations of a brand to consumers?

A) Brand imposes responsibility for maintaining consistent quality B) The product price tends to go up. C) Some products by their very nature do not lend themselves to branding. D) Building up brand recognition and loyalty are very expensive. E) The stronger the brand, the stronger its recall among the people.

Soru 5:

When was the marketing concept originated?

A) In the mid 1920’s. B) In the mid 1930’s. C) In the mid 1940’s. D) In the mid 1950’s. E) In the mid 1960’s.

Soru 6:

Considering the role of marketing channels, which of the following best explains the example below? 'A company buys variety of products from producers for reselling in association with each other.'

A) Assorting B) Allocation C) Push strategy D) Sorting E) Accumulation

Soru 7:

Which marketing channel is related to the sorting function, which bridges the discrepancy between the assortment of goods and services generated by the producer and the assortment demanded by the consumer?

A) The ownership channel B) The promotions channel C) The logistics channel D) The financial channel E) The negotiation channel

Soru 8:

_______ utility is the value consumers put on buying a product and having the freedom to use the product. Which of the following completes the definition above?

A) Information B) Economic C) Time D) Possession E) Form

Soru 9:

Which of the following is an external factor affecting price decisions?

A) Product B) Promotion C) Cost D) Legal regulations E) Pricing aims

Soru 10:

Franchising system like McDonald’s, Burger King and Pizza Hut in fast food industry are examples to ............?

A) Corporate Vertical Marketing Systems B) Horizontal Marketing System C) Multichannel Marketing System D) Administered Vertical Marketing System E) Contractual Vertical Marketing System

Soru 11:

Advertising Personal Selling Public Relations Sales Promotion Direct Marketing Through which of the above integrated marketing communication tools does the industry with a collection of sellers communicate with the market?

A) I B) I and II C) II, III and IV D) I, II, IV and V E) I, II, III, IV and V

Soru 12:

Which of the following is the best option to complete the sentence below? '............ are purchased without any planning or search effort. '

A) Emergency products B) Impulse products C) Staples D) Convenience products E) Speciality products

Soru 13:

Which happens after a product is produced?

A) Concept development B) Concept testing C) Business analysis D) Test marketing E) Commercialization

Soru 14:

Which of the following is not included in a modern marketing system?

A) Suppliers B) Company C) Sellers D) Consumers E) Competitors

Soru 15:

Which of the following is the best option to complete the sentence below? ............ is a conspiracy in which two or more competitors set prices together.

A) Deceptive pricing B) Predatory pricing C) Price fixing D) Competitive pricing E) Excessive pricing

Soru 16:

What is the term used to refer to the practice of reducing prices for a limited time period?

A) Segmented pricing B) Geographical pricing C) International pricing D) Dynamic pricing E) Promotional pricing

Soru 17:

Which one below is a fixed cost for a company?

A) Materials B) Production supplies C) Commissions D) Salaries of workers E) Credit card fees

Soru 18:

In which of the following approaches all the marketing efforts should be considered as a ‘single entity’?

A) The marketing concept B) The holistic marketing concept C) The product concept D) The production concept E) The selling concept

Soru 19:

Which of the following kind of market is a nonprofit institution?

A) Social markets B) Consumer markets C) Business markets D) Global markets E) Governmental markets

Soru 20:

Which of the following components of holistic marketing includes activities like how to sell the product, and considers the legal, ethical, social and environmental effects of marketing activities?

A) Performance marketing B) Internal marketing C) Integrated marketing D) Relationship marketing E) Societal marketing