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Marketıng Management

20
Soru
60
Dakika
0
Görüntülenme
0
Çözülme

Sınav Ayarları

Soru 1

Orta Zorluk

Which of the below is a cause of price decrease?

Soru 2

Orta Zorluk

Considering the product mix of a company, which of the following best explains 'Apple Company' selling iPhone XS, iPhone XR, iPhone 8 and iPhone 7 in Apple Stores at the same time?

Soru 3

Orta Zorluk

Which of the following is not among the flows in the distribution channels?

Soru 4

Orta Zorluk

Which of the following is the term used for charging too low price to drive a competitor out of business?

Soru 5

Orta Zorluk

What is 'the process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company' called?

Soru 6

Orta Zorluk

Rest and sleep is the ________ product of a hotel. What does the blank need to be completed with?

Soru 7

Orta Zorluk

Which of the following 'New-Product Pricing Strategies' best explains the example below? 'A multinational chemical company release its new cleaning product with a low price and wants to get into the market as quickly as possible.'

Soru 8

Orta Zorluk

Which one below is an example of co-branding?

Soru 9

Orta Zorluk

Which of the following about 'cost' is TRUE ?

Soru 10

Orta Zorluk

Which of the following is the term used for the total of all the values customers sacrifice, to possess a product or get a service?

Soru 11

Orta Zorluk

Which of the following is NOT one of the five main categories that a company should choose its orientation towards marketplace?

Soru 12

Orta Zorluk

What is the lower limit of prices?

Soru 13

Orta Zorluk

Which one below is NOT one of the dimensions of the product mix of a company?

Soru 14

Orta Zorluk

Consumer Business Global Nonprofit Governmental Which of the above are among the market types?

Soru 15

Orta Zorluk

Which of the following terms is not included in the definition of "marketing channel"?

Soru 16

Orta Zorluk

Which of the below is defined as “an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping” by Rigby?

Soru 17

Orta Zorluk

Which one below is NOT one of the brand decisions?

Soru 18

Orta Zorluk

Considering the 'Price Setting Process', which of the following order of steps is TRUE ?

Soru 19

Orta Zorluk

Which marketing system joins production and distribution functions under single ownership and makes the producer undertake the functions of wholesaler or retailer?

Soru 20

Orta Zorluk

Which of the following is the overall goal of logistics?

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