Seçmeli Ara Sınav - Marketıng Management

Soru 1:

Which of the below is a cause of price decrease?

A) inflation B) increased demand C) lack of supply D) increased costs E) insufficient demand

Soru 2:

Considering the product mix of a company, which of the following best explains 'Apple Company' selling iPhone XS, iPhone XR, iPhone 8 and iPhone 7 in Apple Stores at the same time?

A) Selling iPhone Xs, iPhone Xs, iPhone 8 and iPhone 7 at the same time in Apple Stores is the product mix widthof Apple Company. B) Selling iPhone Xs, iPhone Xs, iPhone 8 and iPhone 7 at the same time in Apple Stores is the product mix length of Apple Company. C) Selling iPhone Xs, iPhone Xs, iPhone 8 and iPhone 7 at the same time in Apple Stores is the product mix depth of Apple Company. D) Selling iPhone Xs, iPhone Xs, iPhone 8 and iPhone 7 at the same time in Apple Stores is the product mix consistencyof Apple Company. E) Selling iPhone Xs, iPhone Xs, iPhone 8 and iPhone 7 at the same time in Apple Stores is the product mix of Apple Company.

Soru 3:

Which of the following is not among the flows in the distribution channels?

A) Physical flow B) Possession flow C) Allocation flow D) Payment flow E) Promotion flow

Soru 4:

Which of the following is the term used for charging too low price to drive a competitor out of business?

A) Predatory pricing B) Price fixing C) Deceptive pricing D) Excessive pricing E) Variable costs

Soru 5:

What is 'the process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company' called?

A) Targeting B) Market Segmentation C) Market Offering D) Wants and Demands E) Market Positioning

Soru 6:

Rest and sleep is the ________ product of a hotel. What does the blank need to be completed with?

A) Core B) Generic C) Expected D) Augmented E) Potential

Soru 7:

Which of the following 'New-Product Pricing Strategies' best explains the example below? 'A multinational chemical company release its new cleaning product with a low price and wants to get into the market as quickly as possible.'

A) Product line pricing B) By-product pricing C) Two-part pricing D) Market-penetration pricing E) Market-skimming pricing

Soru 8:

Which one below is an example of co-branding?

A) Ford automobiles B) Migros milk C) Sony Ericsson D) My little Pony E) Coca Cola

Soru 9:

Which of the following about 'cost' is TRUE ?

A) Cost is the higher limit of price. B) Total costs include both fixed costs. C) Variable costs are the ones that do not vary based on production level. D) Fixed costs refer to costs which are added at the level of production. E) Average total cost is calculated by subtracting fixed cost divided by unit sales to the variable cost.

Soru 10:

Which of the following is the term used for the total of all the values customers sacrifice, to possess a product or get a service?

A) Process B) Consumer C) Price D) Challenge E) Purchase

Soru 11:

Which of the following is NOT one of the five main categories that a company should choose its orientation towards marketplace?

A) The buying concept B) The production concept C) The product concept D) The marketing concept E) The holistic marketing concept

Soru 12:

What is the lower limit of prices?

A) Cost B) Customer value C) Revenue D) Value E) Psychology of the customers

Soru 13:

Which one below is NOT one of the dimensions of the product mix of a company?

A) Product mix width B) Product mix price C) Product mix length D) Product mix depth E) Product mix consistency

Soru 14:

Consumer Business Global Nonprofit Governmental Which of the above are among the market types?

A) I and II B) II and III C) II, III and IV D) I, II, III and IV E) I, II, III, IV and V

Soru 15:

Which of the following terms is not included in the definition of "marketing channel"?

A) sets of interdependent organizations B) sets of independent organizations C) the process of making a product D) the process of making service E) available for use or consumption

Soru 16:

Which of the below is defined as “an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping” by Rigby?

A) Omni-channel Retailing B) Brick and Mortar C) Brick and Click Retailers D) Distribution Channels E) Marketing Network

Soru 17:

Which one below is NOT one of the brand decisions?

A) Brand Selection B) Brand Positioning C) Brand Name Selection D) Brand Sponsorship E) Brand Category

Soru 18:

Considering the 'Price Setting Process', which of the following order of steps is TRUE ?

A) I-Identify pricing constraints and objectivesII-Estimate cost, volume, and profit relationshipsIII-Estimate demand and revenueIV-Set list or quoted priceV-Select an approximate price levelVI-Make special adjustments to list or quoted price B) I-Identify pricing constraints and objectivesII-Estimate demand and revenueIII-Estimate cost, volume, and profit relationshipsIV-Select an approximate price levelV-Set list or quoted priceVI-Make special adjustments to list or quoted price C) I-Estimate demand and revenueII-Identify pricing constraints and objectivesIII-Estimate cost, volume, and profit relationshipsIV-Select an approximate price levelV-Make special adjustments to list or quoted priceVI-Set list or quoted price D) I-Identify pricing constraints and objectivesII-Estimate demand and revenueIII-Select an approximate price levelIV-Estimate cost, volume, and profit relationshipsV-Set list or quoted priceVI-Make special adjustments to list or quoted price E) I-Identify pricing constraints and objectivesII-Estimate cost, volume, and profit relationshipsIII-Estimate demand and revenueIV-Select an approximate price levelV-Set list or quoted priceVI-Make special adjustments to list or quoted price

Soru 19:

Which marketing system joins production and distribution functions under single ownership and makes the producer undertake the functions of wholesaler or retailer?

A) Corporate Vertical Marketing System B) Administered Vertical Marketing System C) Contractual Vertical Marketing System D) Multichannel Marketing System E) Horizontal Marketing System

Soru 20:

Which of the following is the overall goal of logistics?

A) To get the right goods as quickly as possible to meet the customers’ requirements. B) To decide on the best way to store goods at the best price. C) To build a bridge between production and retailers. D) To achieve a targeted level of customer service at the lowest possible total costs. E) To decrease the transportation costs and increase the warehousing costs.