Marketıng Management Çıkmış Sorular, Online Deneme Sınavları, Çalışma, Dersler, Sınava Hazırlanma, vize, final

Soru 1:

What is a category manager job?

A) Category manager is a brand manager report to marketing personals. B) A Category manager is an in-store expert in the visual merchandising. C) Category manager is responsible for resolving disputes, being referee, brand, and developing new brands so that the brands of the same firm do not come across. D) The Category manager acts as strategic approach to maximize value, reduce risk and effectively manage the supply of goods and/or services. E) Category manager willbe the one responsible for the pricing and overallcategory manager is responsible for promotion of a company.

Soru 2:

What do you mean by sales analysis?

A) Sales analysis is tried to control whether the targeted performances are reached annually, six or three months. B) Sales analysis isthe process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments. C) Sales analysis examines sales reportsas the only indicator of marketing performance. D) Sales analysis strategyis an action plan that helps the organization achieve its goals by forging the best fit between the firm and the environment. E) Sales analysisis the process of taking measures to match the actual results and the planned results.

Soru 3:

Which ones below are true for a company' external environment? I External environment consists of several actors, forces and partners which have an influence on company’s ability of building and sustaining good relationships with target customers. II Various companies constantly analyse the external environment and adapt if necessary. III Understanding the external environment helps companies to adapt their strategies accordingly. IV Through situation analysis, companies are able to understand changing trends and search for opportunities

A) Only I B) I and II C) II and III D) I, III and IV E) I, II, III and IV

Soru 4:

Which of the following divides the market according to consumers’ knowledge, attitudes, uses, or responses to a product?

A) Geographic segmentation, B) Demographic segmentation, C) Behavioral segmentation D) Psychographic segmentation E) Strategic segmentation

Soru 5:

In which of the following strategies, promotional efforts are directed to sales force and intermediaries like the retailers?

A) Direct Marketing B) Personal Selling C) Interactive process D) Push promotion E) Pull strategy

Soru 6:

Which of the following examines the opportunities for developing or buying new products for new markets and is the final option to use?

A) Market penetration strategy B) Diversification strategy C) Market development strategy D) Product development strategy E) Market expansion strategy

Soru 7:

'A seller with an undergraduate mechanical engineering degree visiting potential factories to sell ventilations systems is an example of _____.' Which of the following completes the sentence above?

A) Solution vendor B) Demand creator C) Deliverer D) Missionary seller E) Technician seller

Soru 8:

For consumers who are careful about their diet, some companies produces “light” versions of its products. What type of marketting strategy these companies use here in this example?

A) Customer segmentation B) Behavioural segmentation C) Psychographic segmentation D) Demographic segmentation E) Geographic segmentation

Soru 9:

Which of the following can be defined as “a non-personal mass communication using mass media such as TV and radio, the content of which is determined and paid for by a clearly identified sender”?

A) Sales promotion B) Personal selling C) Public relations D) Direct marketing E) Advertising

Soru 10:

What is called that creates a situation in which customers have some choices but they do not have several choices?

A) Oligopoly B) Monopoly C) Value chain D) Diversification E) Renewal

Soru 11:

I. stars II. dogs III. cash cows IV.question marks What is order for the most business /product development?

A) IV-I-II-III B) I-II-III-IV C) II-IV-I-II D) IV-I- III-II E) III-I-II-IV

Soru 12:

"Corporate Social Responsibility..........." Which of the following most appropriately completes the sence above?

A) is the variable related to regulation of goods, money, energy and information exchange, and these forces include economic growth. B) is about actions that appear to further some social good, beyond the interests of the firm and that which is required by law. C) has ethical and social responsibilities towards nature and society; thus, they try to decrease, for instance, pollution. D) leads to differences in purchasing power between consumers across and within countries. E) is significant because it affects consumers’ and businesses’ purchasing power and thus, spending patterns.

Soru 13:

Which of the below is TRUE about strategic planning process?

A) It should disregard qualitative information. B) It should contain jargon or arcane planning language. C) It should be a formal system for control. D) It should persue a lot of strategies at once. E) It should challenge the assumptions underlying the current corporate strategy.

Soru 14:

Which of the following about personal communication and mass communication in marketing is correct?

A) In mass communication there is, 'low speed of reaching big audience.' B) In personal communication, 'costs/reached person is low.' C) In mass communication, 'speed of feedback is high.' D) In mass communication, 'feedback direction is a two waydirection.' E) In personal communication, 'individual attention is high.'

Soru 15:

" It is an action plan that helps the organization achieve its goals by forging the best fit between the firm and the environment" Which of the following has the definition above?

A) marketing control B) coordination C) strategy D) control E) marketing implementation

Soru 16:

In a modern marketing department, who is "Sales force" headed by?

A) president B) Executive VP of Marketing and Sales C) Marketing Vice President D) Other hired marketing functions E) Sales Vice President

Soru 17:

The system of behavioural norms and shared values passing from generation to generation in an organisation or in a system is a definition for:

A) Structure. B) Coordination. C) Power. D) Culture. E) Regulations.

Soru 18:

What does matrix structure mean?

A) The matrix structure combines the advantages of functional expertise and product project expertise to make the best use of talented people. B) A matrix organization is a structure in which there is more than one line of reporting managers. C) In matrixorganizations, the project manager will have unlimited power and authority. D) İn matrix organization, employees work with colleagues of same departments who have their expertise in same functions. E) Matrix management is commonly used in organizations to share resources, employees and all functions.

Soru 19:

Which of the following does NOT exist in a simple sales department?

A) President B) Outsourcing C) Sales Vice President D) Sales force E) Other hired marketing functions

Soru 20:

Which option below gives the micro external environment’s actors correctly?

A) Company, suppliers, marketing intermediaries, competitors, publics, and customers. B) Suppliers, marketing intermediaries, competitors, publics, technologies and customers. C) Suppliers, competitors, customers, buildings and workers. D) Values, judgements, lifestyles, traditions and beliefs of society. E) Company’s structure, employees, management, physical facilities, culture, and resources.