Marketıng Management Çıkmış Sorular, Online Deneme Sınavları, Çalışma, Dersler, Sınava Hazırlanma, vize, final

Soru 1:

What's first step that marketers need to follow in their marketing processes?

A) Building profitable relationships and creating customer satisfaction B) Capturing value from customers to create profits and customer equity C) Developing an integrated marketing program that delivers superior value D) Understanding the market place and customer needs and want E) Designing a customer-driven marketing strategy

Soru 2:

Which of them below is NOT a product?

A) Events B) İdeas C) Persons D) Places E) Theories

Soru 3:

Which of the below refers to a process of dividing the market into smaller groups that the members of each group are similar to each other as well as their reactions to the marketing mix of the company?

A) Market Segmentation B) Targeting C) Positioning D) Market Offering E) Brands

Soru 4:

The pricing decisions for a product are affected by internal factors. What costs affect prices as a internal factor?

A) The firm must be able to recover only fixed costs for deciding price setting. B) The objective of a firm is to increase return on investment, then it may charge a higher price. C) The stage at which the product is in its product life cycle also affects its price. D) While fixing the prices of a product, the firm should consider the cost involved in producing the product. This cost includes both the variable and fixed costs. Thus, while fixing the prices, the firm must be able to recover both the variable and fixed costs and also total costs. E) While fixing the price of the product, the firm needs to study the degree of competition in the market.

Soru 5:

In which concept do companies sell what they are good at producing?

A) The marketing concept B) The holistic marketing concept C) The product concept D) The production concept E) The selling concept

Soru 6:

" It is related to the sorting function, which bridges the discrepancy between the assortment of goods and services generated by the producer and the assortment demanded by the consumer." Which of the following has the given definition?

A) The logistic channel B) The promotions channel C) The financial channel D) The negotiation channel E) The ownership channel

Soru 7:

What is the function of negotiation channel?

A) It carries out payment for goods and handles the company’s credit. B) It is involved in promoting a new or an existing good or service. C) It is related to the sorting function. D) It includes transferring of the title to the goods. E) It is involved in promoting a new or an existing good or service

Soru 8:

Which of the following 'Holistic Marketing Dimensions' considers customers, partners, employees, and financial community?

A) Relationship Marketing B) Integrated Marketing C) Internal Marketing D) Performance Marketing E) Domestic Marketing

Soru 9:

Which of the following is a well-known marketing theorist who concentrated on the difference between the selling and the marketing concepts?

A) Drucker B) Levitt C) Winer D) Wilson E) Stephen

Soru 10:

What do you mean by price?

A) Priceis the amount of money paid by consumers to possess a product or get a service. B) Priceusually refers to what is asked for costs. C) Priceusually refers to value of goods for consumers. D) Priceusually refers to quality or indicators of quality. E) Pricebased on a psychological viewpoint rather than an economic perspective.

Soru 11:

Which label denotes the quality of a product based on standards established by the concerned authority?

A) Brand label B) Descriptive label C) Marking label D) Grade label E) Grading label

Soru 12:

What is a competitive price?

A) Good-value pricing is the first customer a competitive pricing strategy. B) The most important factor in product price setting is choosing a price low enough that customers perceive. C) In competitor-based pricing, price is determined by considering the market or competitors. D) A competitive pricing strategy is the difference between the price of product or service and the cost of producing it. E) Know the market and you need to find out how much customers will pay.

Soru 13:

Which of the following is not among the product mix pricing strategies?

A) Product line pricing B) By-product pricing, C) Market-penetration pricing D) Optional-product pricing E) Product bundle pricing

Soru 14:

In which of the following business concepts, the main aim of the company is to increase production level regardless of the demands of the consumers?

A) The marketing concept B) The selling concept C) The product concept D) The production concept E) The holistic marketing concept

Soru 15:

Which of the following is the lower limit of price?

A) Customer value B) Cost C) Strategic Pricing D) Demand E) Monetary Value

Soru 16:

Considering the Marketing Process which of the following best defines the example below? 'A hotel management realises that there is a high demand between its guests to visit the local attractions and organises tours to make more profit.'

A) Capturing Value from Customers B) Building Relationships and Creating Satisfaction C) Developing a Program That Delivers Superior Value D) Designing a Customer-Driven Marketing Strategy E) Understanding Needs and Want

Soru 17:

In which of the following concept, companies try to convince the customers to want what they produce?

A) Marketing Concept B) Holistic Marketing Concept C) Selling Concept D) Production Concept E) Product Concept

Soru 18:

If a company is building plants in foreign countries and employing local labor, it means that it is in the ............ market.

A) consumer B) business C) global D) nonprofit E) govenmental

Soru 19:

Which of the above are among the categories which businesses orientate themselves according to ccording to the theory of company orientation towards the marketplace?

A) Production Concept B) Product Concept C) Selling Concept D) Marketing Concept E) Holistic Marketing Concept