Seçmeli Ara Sınav - Marketıng Management

Soru 1:

Which pricing steps should be taken to survive/maintain status quo?

A) Control costs and adjust prices to maximize profit. B) Adjust prices and discounts to encourage purchases and rapid payment. C) Assure that prices contribute to keeping sales in roughly the same position relative to those of competitors. D) Adjust prices and discounts to promote more purchases by existing buyers and to attract new consumers. E) Adapt prices to permit the organization to “hold on” in periods of business downturns or until a buyer can be found.

Soru 2:

Considering the distribution channel system service outputs, w hich of the following best explains the example below? 'A white goods selling company also promises the customers with installation and repairs.'

A) Spatial convenience B) Service back-up C) Waiting and delivery time D) Lot size E) Product variety

Soru 3:

In which of the following customers’ value is used to charge a price for a product?

A) Customer-based pricing B) Cost-based pricing C) Competition-based pricing D) Value-based pricing E) Loss-leader pricing

Soru 4:

What is encompassing the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities ?

A) Logistics management B) Supply-chain management C) Marketing Management D) Channel management E) Distribution management

Soru 5:

Which of the following levels of product best explains the situation below? 'Aegean Restaurant serves fresh sea food to its customers on every visit and the customers become regulars because they are extremely satisfied with what they eat?

A) Fresh sea food is the 'Expected Product'in this case. B) Fresh sea food is the 'Core Product'in this case. C) Fresh sea food is the 'Augmented Product'in this case. D) Fresh sea food is the 'GenericProduct'in this case. E) Fresh sea food is the 'Potential Product'in this case.

Soru 6:

Which of the following causes a price cut?

A) Increased demand B) Inflation C) Prices lack of supply D) Excess capacity E) High quality

Soru 7:

Which one below could be considered as an expected product at a hotel?

A) pillow B) free map of the town C) clean bed D) a gift in the room E) A TV set

Soru 8:

"It is the inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors" Which type of product described here?

A) A generic product B) An expected product C) An augmented product D) A potential product E) A core product

Soru 9:

What term describes Coca Cola's staring to produce Coca Cola Zero and Coca Cola Diet?

A) Co-branding B) Line extensions C) Multi brand D) Brand extention E) New brand

Soru 10:

Which of the following wholesalers are independent intermediaries who take ownership of the goods, bear risks, often purchase goods and resell them to industrial buyers?

A) Merchant wholesalers B) Brokers and agents C) Manufacturers’ branches and offices D) Corporate wholesalers E) Direct selling

Soru 11:

What is the amount of money paid by consumers to possess a product or get a service?

A) Cost B) Product C) Value D) Price E) Promotion

Soru 12:

Which of the following is NOT among the steps that McDonald and Wilson suggested?

A) Defining the markets B) Quantifying the value by various segments within these markets C) Finding new employees for responsible organizations D) Communicating the value to the customers and consumers E) Measuring the value delivered to the customers and consumers

Soru 13:

Which of the following 'External Factors Affecting Price Decisions' is mentioned in the example below? 'The government decreased the tax rates %15 on automobiles and the sales were boosted.'

A) Market and Demand Structure B) Economic Factors C) Competitors’ Costs and Prices D) Distribution Channels E) Legal Regulations

Soru 14:

Considering the 'Channel Functions and Flows', which of the following best explains the example below? 'A company making buying - selling agreements online.'

A) The ownership channel B) The logistic channel C) The promotions channel D) The negotiation channel E) The financial channel

Soru 15:

Which of the following can be defined as “a cluster of actual and potential buyers of a product or service”?

A) Customer B) Consumer C) Market D) Fair E) Client

Soru 16:

Which of the following 'Product Mix Pricing Strategies' best explains the example below? 'A company sells its popular clothes softeners packed together with its wet towels which are not that popular.'

A) Two-part pricing B) Product bundle pricing C) Optional-product pricing D) Captive-product pricing E) By-product pricing

Soru 17:

Which of the following approach is not included in cost-based pricing?

A) Cost-plus pricing B) Standard mark-up C) Break-even analysis D) Target profit pricing E) Customary pricing

Soru 18:

Considering the marketing process, which of the following is NOT one of the main outcomes of creating customer value?

A) Customer loyalty and retention B) Share of market C) Share of customer D) Customer equity E) Customer statistics

Soru 19:

Which of the following is NOT among the types of entities that marketing activity mainly deal with?

A) Goods B) Experiences C) Persons D) Definitions E) Properties

Soru 20:

Understanding the market place and customer needs and wants, Designing a customer-driven marketing strategy, Developing an integrated marketing program that delivers superior value, Building profitable relationships and creating customer satisfaction, Capturing value from customers to create profits and customer equity. Which of the above steps are among the main steps listed by Kotler and Armstron for marketers to follow their marketing processes?

A) I and III B) II and IV C) I, II and III D) II, III, IV and V E) I, II, III, IV and V