Marketıng Management Çıkmış Sorular, Online Deneme Sınavları, Çalışma, Dersler, Sınava Hazırlanma, vize, final

Soru 1:

Which of the following is the message execution style of the example below? 'Tarkan, a very famous pop star in Turkey, recommends a soft drink to people.'

A) Slice of life B) Testimonial evidence or endorsement C) Personality symbo D) Mood or image E) Lifestyle

Soru 2:

Which of the following is an example of a feedback in the following case? 'A woman watches a TV commercial of a famous ice-cream brand and ......... .'

A) turns-off the TV B) goes to the market and buys ice-cream C) recognises the brand D) calls the company call center to complain about the product E) eats some other brand's ice-cream

Soru 3:

Which of the following is the best option to complete the sentence below? '__________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.'

A) Marketing control B) Strategy C) Sales control D) Sales transactions E) Marketing implementation

Soru 4:

Which unit uses or is responsible from the following control ways? 'Marketing effectiveness rating instrument, marketing audit, marketing excellence review and company’s ethical and social responsibility review.'

A) Top management Marketing auditor B) Staff management and marketing controller C) Marketing controller D) Top management E) Middle management

Soru 5:

Which of the following is one of the tools used in the communication process?

A) Sender B) Receiver C) Media D) Response E) Feedback

Soru 6:

Which one below is true for the concepts of vision and mission?

A) Mission statement specifies a dream. B) Vision statement provides a purpose. C) "To refresh the world in mind, body and spirit" is an example of a vision. D) Marketing department’s mission is different from the corporate mission. E) Vision statement answers the question of “What is our business?”

Soru 7:

Which of the following is not one of 4Ps of marketing, which are considered the key elements for marketing strategy ?

A) Product B) Price C) Place D) Purpose E) Promotion

Soru 8:

What is implementation in a marketing plan?

A) Marketing implementation is the process of executing the financing strategy by creating specific actions that will ensure that the financial objectives are achieved. B) The definition of marketing implementation emphasizes the process that turns marketing plans into action assignments and ensures they accomplish the plan’s stated objectives. C) Implementation strategies defined as strategy and actionplans that help the organization achieve its goals by forging the best fit between the firm and the environment. D) Marketing implementation is focus on the customer experience. E) The main implication of a marketing strategy is the orientation toward meeting customer needs that results in reducing company’s dept.

Soru 9:

'An old couple may be shown sitting in their armchairs and drinking Turkish coffee while having a conversation as a daily routine'. Which message execution is it?

A) Slice of life B) Lifestyle C) Mood or image D) Personality symbol E) Testimonial evidence or endorsement

Soru 10:

Which of the following tools didn't take part in the traditional promotional mix, but was added later due to the changing marketing environment?

A) Direct marketing B) Advertising C) Public relations D) Sales promotion E) Personal selling

Soru 11:

Which of the following cannot be a consequence of marketing strategies and planning?

A) Gaining competitive position in the market B) Failing to develop competitive advantage C) Losing time and effort D) Failing to create value for customers E) Losing customers as well as money

Soru 12:

Based on Porter's five forces model, if some clients are able to create value for themselves by driving prices down, demanding higher quality or more services, weakening your competitive position in the market, this is an example of:

A) The bargaining power of suppliers. B) The threat of substitutes. C) The threat of new entrants. D) Rivalry among existing competitors. E) Bargaining Power of Buyers.

Soru 13:

Assume that for some reason like teared page or important news, the receiver couldn’t see the written part of the message on the newspaper. What are these types of unplanned static or distortion during the communication process called?

A) Accident B) Encoding C) Decoding D) Noise E) Response

Soru 14:

One of the characteristics of the services, which differentiates them from the products, 'perishability' implies that:

A) It is not possible for us to feel the services with our five senses. B) It is impossible to provide homogeneous services to all the clients. C) It is not possible for a service to be stored for later consumption. D) It is not possible to differentiate production and consumption while producing services. E) It is difficult to separate a service from the service provider.

Soru 15:

Which of the following environment consists of laws and regulations, government agencies, and pressure groups?

A) Demographic Environment B) Economic Environment C) Natural Environment D) Political and Legal Environment E) Social and Cultural Environment

Soru 16:

What may take many forms involving price discounts, new product introductions, advertising campaigns, and service improvements?

A) The Threat of Substitutes B) Rivalry among Existing Competitors C) The Bargaining Power of Buyers D) The Bargaining Power of Suppliers E) The Threat of New Entrants

Soru 17:

"Marketing Planning............." Which of the following appropriately completes the sentence above?

A) has an overall, long-term organizational direction B) creates long-term organizational framework C) requires overal orientation to fit the organization to its environment D) deals with day-to-day performance and results E) assesses goals and strategies from an overall perspective

Soru 18:

A company may choose to use ________ which examines the opportunities for developing or buying new products for new markets. What should be written in the blank?

A) market penetration strategy. B) renewal strategy C) stability strategy D) diversification strategy E) growth strategy

Soru 19:

Which of the following is the aim of marketing strategy?

A) To earn more than other companies. B) To achieve profitable and enduring relationships with customers. C) To have good friendships with customers. D) To create a warm environment to deceive the customers. E) To do anything to achieve its objectives.

Soru 20:

___________ consists a group of consumers sharing similar needs, wants and purchase behavior. Which one below completes the sentence?

A) Differentiated market B) Marketing Mix C) Market Targeting D) Market Segment E) Consumer Positioning