Seçmeli Ara Sınav - Marketıng Management

Soru 1:

IKEA’s use of both physical store and internet store for furniture sales is an example for which of the following marketing systems?

A) Horizontal Marketing System B) Contractual Vertical Marketing System C) Multichannel Marketing System D) Administered Vertical Marketing System E) Corporate Vertical Marketing Systems

Soru 2:

Which of the following 'Competitor-Based Pricing' best explains the example below? 'A chocolate company releases a new product with a very low price to attract its customers.'

A) Target profit pricing B) Break-even pricing C) Loss-leader pricing D) Customary pricing E) Competitor-based pricing

Soru 3:

Which of the given order is accurate for marketing flow?

A) Wholesalers- Retailers - Customers - Producers B) Retailers - Customers - Producers - Wholesalers C) Producers - Wholesalers- Retailers - Customers D) Customers - Producers - Wholesalers - Retailers E) Wholesalers- Retailers -Producers - Customers

Soru 4:

In which pricing method companies set high prices to get the highest revenue?

A) Market-penetration pricing B) Optional-product pricing C) Market-skimming pricing D) Captive-product pricing E) Product-bundle pricing

Soru 5:

I - establishing channel objectives and constraints II -evaluating the major alternatives III - analyzing customer needs and wants IV - identifying major channel alternatives What's the best order of the given steps of efficient channel design?

A) I - II - III - IV B) II - III - IV - I C) III - I - IV - II D) III - II - I - IV E) III - IV - I - II

Soru 6:

Which of the following is one of the internal factors that affect the price?

A) Demand structure B) Economic factors C) Distribution channels D) Societal concerns E) Pricing aims

Soru 7:

Which of the following pricing strategy aims to sell less demanded products together with highly demanded ones at a discounted price?

A) Product bundle pricing B) By-product pricing C) Optional-product pricing D) Captive-product pricing E) Two-part pricing

Soru 8:

Which of the following marketing type is a good definition for the Olympic Games?

A) Goods B) Services C) Persons D) Events E) Places

Soru 9:

What is the term used to refer to the difference between price and cost?

A) Consumer surplus B) Profit margin C) Reservation price D) Market Value E) Costumer Value

Soru 10:

I. Wholesale merchants II. Industrial distributors III. Independent intermediaries IV. Brokers Which of the options above are among full-service wholesalers?

A) I and II B) I and III C) I and IV D) II and III E) III and IV

Soru 11:

Which of the following is a process of dividing the market into smaller groups?

A) Market Offerings B) Market Demands C) Positioning D) Targeting E) Market segmentation

Soru 12:

Which one below is a social concern in pricing aims?

A) Survive/maintain status quo B) Keep market share C) Meet competition D) Undercut competition E) Keep employment

Soru 13:

Which of the following refers to the physical retail stores?

A) Bricks and mortar B) Brick and click retailers C) Distribution channel D) Multi-channel Retailing E) E-tailers

Soru 14:

Which one below is NOT one of the six levels of the product hierarchy?

A) Need Family B) Product Family C) Product Class D) Product Line E) Product Brand

Soru 15:

_____ is the marketing system created by two or more unrelated companies at the same channel level, which put together resources and programs temporarily or permanently to capture marketing opportunities. Choose the correct option to complete the definiton above.

A) Multichannel B) Horizontal C) Administered Vertical D) Contractual Vertical E) Corporate Vertical

Soru 16:

Which of the following refers to utilizing only a limited number of intermediaries within a given market?

A) Intensive distribution B) Exclusive distribution C) Selective distribution D) Direct distribution E) Inclusive distribution

Soru 17:

How many steps does evaluation of the major channel alternatives in terms of economic criteria involve?

A) 1 B) 2 C) 3 D) 4 E) 5

Soru 18:

Which one below is an example of a durable product?

A) milk B) medicines C) healthcare D) bread E) television set

Soru 19:

Which of the following channels is the one in which buying and selling agreements are made?

A) The financial channel B) The logistics channel C) The distribution channel D) The promotions channel E) The negotiation channel

Soru 20:

In which of the following 'product life-cycle stages' competitors are few?

A) Pre-introduction stage B) Introduction stage C) Growth stage D) Maturity stage E) Decline stage