Marketıng Management Çıkmış Sorular, Online Deneme Sınavları, Çalışma, Dersler, Sınava Hazırlanma, vize, final

Soru 1:

Which of the following is NOT one of the cost-based pricing approaches?

A) Cost-plus pricing B) Standard mark-up C) Break-even analysis D) Good-value pricing E) Target profit pricing

Soru 2:

‘A set of brand assets and liabilities linked to the brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm or to the firm’s customers’. Which one below is defined in this description?

A) Brand extention B) Brand loyalty C) Brand equity D) Multibranding E) Brand awareness

Soru 3:

Which of the following is FALSE about the production concept?

A) It's one of the oldest concepts in business. B) Focus is mainly on productivity level, low costs and mass distribution. C) Quality and features play an important role. D) It's commonly used for markets where there is limited supply and few competitors. E) Companies sell what they are good at producing.

Soru 4:

Which of the following is not one of the actors of marketing channel?

A) customers B) manufacturers C) distributers D) wholesalers E) logistics and transportation companies

Soru 5:

Which of the following includes all activities related to receiving, entering and processing orders?

A) Warehousing B) Inventory management C) Order processing D) Transportation E) Work-in-process

Soru 6:

When the economic impacts of marketing and logistics are taken into consideration, which concept explains the value or usefulness of a product in meeting customer needs and wants?

A) Economic utility B) Place utility C) Time utility D) Form utility E) Possession utility

Soru 7:

An evaluation of the market and estimates of sales, Development of the marketing strategy, The planning and operation of the marketing function (internal and external) for maximizing sales, Conducting promotional activities, Setting budgets for the marketing activity. The evaluation of results by reference to internal data and the results of market research. Which of the above does marketing include?

A) I and II B) II and III C) I, II and IV D) III, IV, V and VI E) I, II, III, IV, V and VI

Soru 8:

What type of product is purchased without any planning or search effort?

A) Convenience products B) Staples C) Emergency products D) Impulse products E) Shopping products

Soru 9:

I. Marketing channel is set of interdependent organizations. II. Operating a marketing channel is a process. III. Logistics does not affect individual consumers. IV. The purpose of the marketing channel is to satisfy the final customers in the market. Which of the statements above are true for marketing channel?

A) I, II and III B) II, III and IV C) I, III and IV D) I, II, IV E) I, II, III and IV

Soru 10:

Which of the following is the definition of market-skimming pricing?

A) Prices are dropped to attract new buyers. B) Companies set low prices to penetrate the market. C) Less demanded products are sold together. D) Includes a fixed fee and a variable usage fee. E) Sets price steps for the products in the line

Soru 11:

What are the factors influencing pricing decisions in a market?

A) Basically, the prices of products and services are determined by the interplay of demand and supply conditions. B) Price can be affected by many factors. These factors can be grouped as external and internal factors that may bemarketingobjectives and pricing objectives, marketingmix strategy, costs, organizational considerations, nature of themarketand demand and competition. C) Pricing Decisions factorsare considered part of a company’s marketing strategy because it influences its relationship with customers. D) Pricing decisions include to meet only product costs. E) Pricing decisions include purchasing power of customers.

Soru 12:

Which of the following statements define "the financial channel"?

A) It is the one in which buying and selling agreements are made B) It carries out payment for goods and handles the company’s credit C) It is involved in promoting a new or an existing good or service D) It is related to the sorting function, which bridges the discrepancy between the assortment of goods and services generated by the producer and the assortment demanded by the consumer E) It includes transferring of the title to the goods

Soru 13:

Which function of marketing channels refers to bringing together similar inventory from a number of sources into a larger homogeneous supply?

A) Sorting B) Accumulation C) Assorting D) Facilitating E) Allocation

Soru 14:

It is used to refer primarly to the place where goods were bought and sold. It can also refer to a geographic area such as Turkish market. In some occasions, “market” refers to the relationship between the demand and supply of a specific product. A market is the cluster of actual and potential buyers of a product or service. In a typical market-place, buyers and sellers come together to conduct transactions for their mutual benefit. Which of the above statements related to market are correct?

A) I and II B) I, II and III C) II, III and IV D) I, II, III and IV E) I, II, III, IV and V

Soru 15:

Which of the following is NOT a question that a marketing manager should consider?

A) How will we create a secure environment? B) Who is our target market? C) What customers will we serve? D) How can we serve these customers best? E) What is our value proposition?

Soru 16:

Launching the “Iamsterdam” sign that has been a successful marketing slogan, Amsterdam has changed its focus from attracting tourists to promoting city as an ideal location to do business and organize international conferences. What kind of marketing campaign is it an example of?

A) Place B) Property C) Experience D) Service E) Event

Soru 17:

What is a strategic pricing gap?

A) Strategic Pricing Gap usually refers to physiological costs. B) Strategic Pricing Gap includes theQuantity of money or goods and services received by the seller. C) it is combined with perceived benefits of a product. D) The Strategic Pricing Gap should be determined between customer valueand customer benefit. E) Price can be set between two limits. The upper limit iscustomer valuewhile the lower one iscost. The gap between these limits is called “Strategic Pricing Gap”.

Soru 18:

Which of the following is not true about price?

A) Price it produces revenue while marketing mix elements create a cost. B) Price is the most flexible element of the marketing mix. C) A change in price is reflected on demand immediately. D) The more developed a country, the more importance is given to price. E) Price has a negative relationship with demand.

Soru 19:

Which of the following is the market where people buy vegetables, fruit, flowers, meat, fish and groceries?

A) Consumer Markets B) Business Markets C) Global Markets D) Nonprofit Markets E) Governmental Markets

Soru 20:

Considering the 'Classification of Consumer Products', which of the following best classifies the example below? 'John buys his wife a 8.500 dollar bracelet from a Cartier jewellery store for their 5th wedding anniversary.'

A) TheCartierbracelet is a 'Convenience Product'in this case. B) TheCartierbracelet is an 'Unsought Product'in this case. C) TheCartierbracelet is an 'Emergency Product'in this case. D) TheCartierbracelet is an 'Impulse Product'in this case. E) TheCartierbracelet is a 'Speciality Product'in this case.