Final Sınavı - Prıncıples Of Marketıng

Soru 1:

What is the definition of "Geo-clustering"?

A) It is dividing the market into different geographical units, such as nations, regions, states, counties,cities, or even neighborhoods. B) It is offering different contents to different users based on the location of Internet users. C) It is a process of combining several variables with geographic variables to identify better-defined smaller segments. D) It is a set of buyers with common needs or characteristics that a company decides to serve. E) It is a market-coverage strategy in which a firm targets several market segments and designsseparate offers for each.

Soru 2:

Which one is an example of non-durable goods?

A) Carpet B) Newspaper C) Mobile phone D) Banking E) Insurance

Soru 3:

Which one of the following is not one of the major segmentation variables?

A) Demographic B) Geographic C) Behavioral D) Economic E) Psychographic

Soru 4:

Which one of the followings refesr to moving products from one place to another?

A) Warehousing B) Transportation C) Logistics information management D) Inventory management E) Wholesaling

Soru 5:

In which one of the following product development steps are the consumers included in the process?

A) Marketing Strategy Development B) Concept development and testing C) Business analysis D) Product development programme E) Commercialization and control

Soru 6:

Which of the following is not one of the factors that may affect market segment attractiveness?

A) Political factors B) Environmental factors C) Market factors D) Competitive factors E) Economic and technological factors

Soru 7:

Which of the following terms defines that marketing information system is not based on discrete research attempts?

A) General B) Systematic C) Continuous D) Relevant E) Necessary

Soru 8:

Which of the following is not one of the positioning errors that companies may face?

A) Confused positioning B) Secure positioning C) Douptful positioning D) Underpositioning E) Overpositioning

Soru 9:

Which one is the first stage of the B2B buying process?

A) product specification B) supplier selection C) problem recognition D) problem solicitation E) performance review

Soru 10:

Which stage of the family life cycle is indicated by "Few financial burdens, recreation oriented; holidays, entertainments outside home"?

A) Bachelor B) Newly wed C) Full nest I D) Full nest II E) Full nest III

Soru 11:

_____________ comprises actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers.

A) Microenvironment of a company B) SWOT analysis of a company C) MArketing environment of a company D) Microenvironment of a company E) Marketing intermediaries of a company

Soru 12:

Which of the following is not one of the Big Five Traits?

A) Openness-to-experience B) Conscientiousness C) Extraversion D) Agreeableness E) Intraversionnes

Soru 13:

Ice cream is a product that sells most during summer. When a company is evaluating the segment attractiveness of ice cream, what kind of factor is this?

A) Competitive factor B) Market factor C) Business D) Economic factor E) Technological factor

Soru 14:

Which of the following is/are the type/s of B2B purchase decisions? I. straight rebuy II. modified rebuy III. new task

A) Only I B) Only II C) Only III D) I and II E) I, II and III

Soru 15:

_____ is defines as a customer’s favourable attitude toward a specific brand. Which of the following completes the sentence above?

A) Brand loyalty B) Limited decision making C) External resources D) Impulse products E) Evaluation of the decision

Soru 16:

I. Inseparability, II. Intangibility, III. Variability, IV. Perishability. Which of the ones listed above is among the Marketing mix elements in terms of services?

A) I, II, III & IV. B) I, II & III. C) I & III. D) I & II. E) II, III & IV.

Soru 17:

Which one of the following is the member of the B2B buying center who recognizes a need and requests a purchase?

A) Users B) Initiators C) Influencers D) Gatekeepers E) Deciders

Soru 18:

_____ sensory stimuli that we perceive through our senses. Which of the following completes the sentence above?

A) Data are B) Information is C) Knowledge is D) Memories are E) Learning is

Soru 19:

... become ... when they are directed to specific objects, people, things that might satisfy the need. Which of the following completes the sentence above?

A) wants - needs B) needs - wants C) demands - wants D) wants - demands E) wants - decision

Soru 20:

Which of the followings refers to intangible marketing elements such as travel and hospitality?

A) Services. B) Non-durable goods. C) Actual product. D) Shopping products. E) Durable goods.