Prıncıples Of Marketıng

Yanıt Açıklaması: Geo-Clustering, is a process of combining several variables with geographic variables to identify better-defined smaller segments. The correct answer is "C"

Yanıt Açıklaması: Tangibility level classification includes three classes of products: durable goods, non-durable goods, and services. Non-durable goods are those goods bought frequently and consumed in a while such as newspaper, bread, and water. Durable goods are those goods purchased less frequently and used in a longer period of time such as refrigerator, carpet, and mobile phone. Services refer to intangible marketing elements such as education, banking, insurance and airline services. B is the right answer.

Yanıt Açıklaması: There are four major segmentation variables used in consumer markets. These are geographic, demographic, psychographic and behavioral variables used in segmentation of consumer markets. Examples of geographic variable are nations, regions, states, counties, cities, neighbor- hoods, population density (urban, suburban, rural), climate; demographic variable are age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, generation; psychographic variable are lifestyle, personality; and behavioral are occasions, benefits, user status, usage rate, loyalty status.

Yanıt Açıklaması: Transportation: This function refers to moving products from one place to another. Major transportation modes are truck, rail, air, water, pipeline, and the Internet.

Yanıt Açıklaması: Concept development and testing: Consumers are included in the process to select the best concepts.

Yanıt Açıklaması: There are so many factors that may affect market segment attractiveness. We can categorize these factors under four main themes; • Market factors • Economic and technological factors • Competitive factors • Environmental factors

Yanıt Açıklaması: ' Continuity ' in marketing information means that the system provides ongoing information, therefore the correct answer is C.

Yanıt Açıklaması: There are 4 main positioning errors that companies may face: underpositioning, overpositioning, confused positioning, douptful positioning

Yanıt Açıklaması: Problem Recognition: As with all buying processes, the first stage of the B2B buying process is when a problem arises or a need occurs in the organization. The stimuli for the need may be internal or external to the organization.

Yanıt Açıklaması: As the financial circumstances and purchasing characteristics, "Few financial burdens, recreation oriented; holidays, entertainments outside home" indicates the bachelor stage of the family life cycle.

Yanıt Açıklaması: Marketing environment of a company comprises actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers. Marketing environment consists of forces that directly influence an organization’s acquisition of inputs and generation of outputs. That is, the marketing environment includes factors that can fundamentally affect all elements of the marketing mix.

Yanıt Açıklaması: Intraversionnes is not one of the Big Five Traits.

Yanıt Açıklaması: Demand fluctuations by season or cycle also affects the attractiveness of a market, which should also be determined by considering the capabilities and resources of the company. If the new market is offering new opportunities for the company, it could be considered as an attractive market segment. This is related to market factors.

Yanıt Açıklaması: B2B purchase decisions may be classified into three different categories, from the most routine to the most risky: straight rebuy, modified rebuy and new task.

Yanıt Açıklaması: Brand loyalty is defined as a customer’s favourable attitude toward a specific brand.

Yanıt Açıklaması: Marketing mix is extended for services because of their specific aspects such as intangibility, perishability, variability, and inseparability. Services can’t be sensed, stored, standardized, and separated from the provider. Therefore, the correct option is A.

Yanıt Açıklaması: Initiators are anyone in the organization that recognizes a need and requests a purchase. This need may be a product that is already being used, a modified version or a product that is entirely new. For example, a worker in the factory may request that the machine he is using is replaced with a newer technology that will allow him to be more effective. Right answer is B.

Yanıt Açıklaması: Data are sensory stimuli that we perceive through our senses. Information is data that has been processed into a form that is meaningful to the recipient, hence information are facts provided or learned about something. Knowledge is what has understood and evaluated by the knower.

Yanıt Açıklaması: Needs become wants when they are directed to specific objects, people, things that might satisfy the need. Thus, the correct answer is B.

Yanıt Açıklaması: Services refer to intangible marketing elements such as travel and hospitality. Therefore, the correct option is A.