Seçmeli Ara Sınav - Prıncıples Of Marketıng

Soru 1:

A company invites university students to promote business. Which marketing communication tool are they implementing to do so?

A) Advertising B) Public relations C) Sales promotions D) Direct marketing E) Digital marketing

Soru 2:

Which of the following is one of the micro environmental factors?

A) Competition B) Political issues C) Technology D) Socio-demographic factors E) Opinion leaders

Soru 3:

Kernis is a gasoline firm in US market. The current market share of Kernis has decreased 8% compared to the 2017. When you read this kind of article in the news paper what does that mean?

A) This is aKnowledge about Kernis B) This is a data about Kernis C) This is an information about Kernis D) This is an idea about Kernis E) This is a notice about Kernis

Soru 4:

Which one of the following terms refers to the difference between a consumer’s actual state and some ideal or desired state?

A) Market B) Need C) Demand D) Want E) Exchange

Soru 5:

What do the new developments in the markets, increasing competition and changing customer preferences cause in the business environment?

A) They are the reason why customers complain. B) They cause rapid growth in the market. C) They cause effective market share. D) They create uncertainty and risk in the business environment. E) They slow the business and make the share holders unhappy.

Soru 6:

What marketing intermediaries help companies to stock and move goods from the point of origin to final destinations?

A) Resellers B) Physical distribution firms C) Marketing services agencies D) Financial Intermediaries E) Suppliers

Soru 7:

Which of the following term can be defined as “the road map which shows how to get from the current position to the desired position.”?

A) Planning B) Strategy C) Strategic planning D) Mission E) Situational Analysis

Soru 8:

Which one of the following terms refers to eleminating products of business units to reduce business portfolio?

A) Planning B) Harvesting C) Divesting D) Downsizing E) Market development

Soru 9:

Which of the following statements is not true about marketing?

A) Marketing is an exchange process. B) Customer needs and wants are the starting point of marketing process. C) Marketing offers are goods, services and ideas. D) Customer value creates marketing. E) Marketing is both a business function and a philosophy.

Soru 10:

_________ represent rich markets that can afford to buy many different products and services.

A) Substence economies B) Underdeveloping economies C) Developing economies D) Aggressive economies E) Industrial economies

Soru 11:

"This generation is the newest generation.It is defined as the generation born after 2010." Which generation is defined above?

A) Baby Boomers B) Generation X C) Generation Y (Millennials) D) Generation Z E) Generation Alpha

Soru 12:

What term is used to describe the idea that if a company satisfies the customer and gains loyalty, it can keep selling products to the customer during his/her lifetime?

A) Relationship bonds B) Financial bonds C) Transaction marketing D) Profitability E) Relationship marketing

Soru 13:

Required information should be clearly defined Research process is structured and formal Frequently large representative samples can be seen Quantitative data analysis needed May serve structuring conclusive research Help apprehending marketing cases that are difficult to measure Which of the above statements are about the features of conclusive research?

A) I-II-III and IV B) III-IV and V C) IV and V D) I-II-IV and V E) III-IV and V

Soru 14:

Which of the following refers to company’s workers, managers, volunteers and board of directors?

A) General publics B) Government publics C) Internal publics D) Media publics E) Financial publics

Soru 15:

Which of the following is the correct definition for 'Annual Marketing Plan'?

A) It generally establishes the mission, vision, values and long-term goals of a company and formulates strategies to accomplish those goals. B) It generally provides a framework to plan different functional areas such as production, finances, human resources, research and development and marketing. C) It generally puts forward goals and strategies for a company and its marketing efforts. D) It generally comprises of a specific period which is usually yearly in nature and prepared through taking a strategic marketing plan as a baseline. E) It generally requires managers in corporations to gather by sharing a common goal and act together.

Soru 16:

Which one of the following is not included among the four major marketing tools of marketing mix?

A) price B) place C) power D) promotion E) product

Soru 17:

I. Energy II. Prestige III. Time Which one(s) of the these is/are included in the benefits side of customer perceived value?

A) Only I B) Only II C) Only III D) I-II E) II-III

Soru 18:

What does a 'want' mean?

A) It is an act of obtaining a desired object from someone by offering something in return. B) It is a desire for a particular product used to satisfy a need. C) It is an economy term that means customer’s need and want for a product must be coupled with purchasing power (money, resources) to obtain the product. D) It is a combination of products, services, information, or experiences offered to a market to satisfy a need or a want. E) It is the difference between a consumer’s actual state and some ideal or desired state.

Soru 19:

Which of the following is NOT an approach to the organization of environmental scanning?

A) Line management B) Strategic planner C) Separate organizational unit D) Joint line E) Organization approach

Soru 20:

_________________ or in other words market monitoring information covers the data and information that marketing decision makers need about market changes. Which of the following fills in the gap correctly?

A) Market intelligence B) Market condition C) Marketing factor D) Marketing environment E) Marketing preference