Prıncıples Of Marketıng

Yanıt Açıklaması: Using the S.M.A.R.T. philosophy helps an institution to set better objectives. S.M.A.R.T. is an acronym that is used to guide the development of measurable goals. S for specific, m for measurable, a for attainable, r for relevant, t for time based. Thus, the right answer is B.

Yanıt Açıklaması: We apply the following selective process: • Selective exposure: our eyes and minds seek out and notice only information that interests us. • Selective perception: we screen out or modify ideas, messages and information that conflict with previously learned attitudes and beliefs. • Selective retention: we remember only what we want to remember.

Yanıt Açıklaması: For a straight rebuy situation, product specification and performance rewiev are the buypaheses to follow everytime. Thus, the right answer is C.

Yanıt Açıklaması: There are four major segmentation variables used in consumer markets. These are geographic(nations, regions, states, counties, cities, neighborhoods, population density -urban, suburban, rural-, climate), demographic(age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, generation), psychographic(lifestyle, personality), and behavioral(occasions, benefits, user status, usage rate, loyalty status) variables used in segmentation of consumer markets.

Yanıt Açıklaması: Entering Goods are the products and services which become part of other products and/or the finished product. They are classified as raw materials and manufactured materials and parts. Thus, the right answer is C.

Yanıt Açıklaması: In many markets, consumers differ according to their needs, preferences and consumption patterns. These different patterns create subgroups of consumers behaving in a similar way. In other words, these differences among customers create market segments. Market segmentation is the process of placing buyers in a market into subgroups in a way that members of each segment would display similar responsiveness to a particular positioning strategy.

Yanıt Açıklaması: Modified rebuy occurs when the buying organization requires some type of change in the purchasing process of a product. This change may be due to changing needs of the organization, dissatisfaction with the current product/supplier, modifications in the product/production process or just to look out for better alternatives. In other words, this type of purchase has already been conducted by the organization before, but the organization is in search for new information about alternative sources of supply and sales terms.

Yanıt Açıklaması: Competitive intensity is one of the competitive factors that affects attractivenes of market segment

Yanıt Açıklaması: Using the S.M.A.R.T. philosophy helps an institution to set better objectives. S.M.A.R.T. is an acronym that is used to guide the development of measurable goals. They should be; Specific, Measurable, Attainable, Relevant and Time Based

Yanıt Açıklaması: the Relationship between Data; Data - Analysis - Information - Analysis - Knowledge

Yanıt Açıklaması: Of the parts of consumer behaviour definition "Acquisition, Usage, and Disposition" are about consumption .

Yanıt Açıklaması: The markets where buyers (or the intermediaries) are powerful (more bargaining power) will be less attractive as these can dominate or dictate to the market

Yanıt Açıklaması: The roles of spouses may take several different forms, the examples of the forms are: • Autonomic • Husband dominant • Wife dominant • Syncretic Thus, the correct answer is C.

Yanıt Açıklaması: "Generation of new ideas" is the first step of the new-product development process.

Yanıt Açıklaması: Discounts, Allowances, Payment Period, and Credit belong to the Price dimension of the 4Ps of marketing.

Yanıt Açıklaması: Buyphases Buyclasses New Task Modified Rebuy Straight Rebuy Problem recognition Yes Maybe No General need description Yes Maybe No Product specification Yes Yes Yes Supplier search Yes Maybe No Proposal solicitation Yes Maybe No Supplier selection Yes Maybe No Order-routine specification Yes Maybe No Performance review Yes Yes Yes

Yanıt Açıklaması: Product life cycle assumes that products can be considered as a living organism. Therefore, a product is born, grows up, maturates and dies. There are five stages including product development, introduction, growth, maturity, and decline9. Sales and profits change in different stages  In the first stage, company develops a new product. In the introduction stage, sales start to increase but profits are generally negative or very low because of the cost of new product development . Growth stage is characterized by an increase in both sales and profits. In the maturity stage, sales are at peaks but starts to fall while profits decline. Decline stage is characterized by a decrease in both sales and profits. A is the right answer.

Yanıt Açıklaması: Market segmentation is the process of placing buyers in a market into subgroups in a way that members of each segment display similar responsiveness to a particular positioning strategy.

Yanıt Açıklaması: Toys marketers frequently uses gender segmentation and color to differentiate their marketing offers targeting different segments. Blue colors are generally used for boys while pink/purple colors are used for girls.

Yanıt Açıklaması: Marketing intermediaries are resellers, physical distribution firms, marketing services agencies and financial intermediaries.