Final Sınavı - Prıncıples Of Marketıng

Soru 1:

Which of the following is a component of the S.M.A.R.T. philosophy?

A) Standart B) Measurable C) Awareess D) Respectful E) Tradable

Soru 2:

"We screen out or modify ideas, messages and information that conflict with previously learned attitudes and beliefs." Which selective process is this about?

A) Selective retention B) Selective exposure C) Selective perception D) Selective advertisement E) Selective capacity

Soru 3:

Which of the following buyphase is always required to fulfil for a straight rebuy situation?

A) Problem recognition B) Supplier search C) Product specification D) Supplier selection E) Proposal solicidation

Soru 4:

Population density is an example of which major segmentation variable?

A) Geographic B) Demographic C) Psychographic D) Behavioral E) Financial

Soru 5:

Which of the below is a type of "entering goods" in B2B product classification?

A) Installations B) Accessory equipment C) Manufactur4ed materials D) Business services E) Supplies

Soru 6:

What does market segment refer to?

A) Consumer subgroups B) Target markets C) Demographics D) PR markets E) Divided groups

Soru 7:

B2B purchase decisions are classified into different categories. One type of purchase has already been conducted by the organization before, but the organization is in search for new information about alternative sources of supply and sales terms. Which type is mentioned above?

A) straight rebuy B) modified rebuy C) new task D) facilitating goods E) foundation goods

Soru 8:

Which one of the followings can not be considered as economic and thecnological factor that affects attractivenes of market segment?

A) Barriers to entry B) Competitive intensity C) Bargaining power of suppliers D) Level of technology utilization E) Investment required

Soru 9:

S.M.A.R.T. is an acronym that is used to guide the development of goals. Which of the following is not included?

A) Special B) Measurable C) Attainable D) Relevant E) Time Based

Soru 10:

Data - Analysis - Information - _________ - Knowledge According to the Relationship between Data, Information and Knowledge, which of the following fills in the gap correctly?

A) Correction B) Interpretation C) Analysis D) Conversion E) Comparison

Soru 11:

Which of the following belongs to the consumption part of the consumer behaviour definition?

A) Disposition B) Information C) Products D) Services E) Purchaser

Soru 12:

Which one of the followings can decrease market segment attractiveness?

A) High volume market segment B) Growing markets C) More predictable market D) More bargaining power of customers E) Markets offering new opportunities

Soru 13:

The roles of spouses may take several different forms in decision making process. Which of the following is not among these forms?

A) Autonomic B) Husband dominant C) Child dominant D) Syncretic E) Wife dominant

Soru 14:

What is the first step of the new-product development process?

A) Screening of new ideas B) Generation of new ideas C) Business analysis D) Test marketing E) Concept development

Soru 15:

I. Personal Selling II.Payment Period III.Credit Of the marketing mix concepts, price involves which of the following?

A) Only I B) Only II C) I and II D) II and III E) I, II, and III

Soru 16:

Which of the following stage in the B2B buying process exists in straight rebuy?

A) Problem recognition B) General need description C) Supplier search D) Product specification E) Order-routine specification

Soru 17:

............... is the stage in product development when " sales start to increase but profits are generally negative or very low" ?

A) Introduction stage B) Growth stage C) Maturity stage D) Profit stage E) Decline stage

Soru 18:

Which term does "the process of placing buyers in a market into subgroups in a way that members of each segment would display similar responsiveness to a particular positioning strategy" define?

A) Market segmentation B) Market division C) Market fragmentation D) Market segregation E) Market niches

Soru 19:

Toys marketers frequently uses __________ segmentation and color to differentiate their marketing offers targeting different segments. Blue colors are generally used for boys while pink/purple colors are used for girls.

A) Gender B) Income C) Ethnicity D) Generation E) Age

Soru 20:

Which of the following are the marketing intermediaries? Resellers Physical Distribution Firms Marketing Services Agencies Financial Intermediaries

A) None B) Only I, II, III C) Only II, IV, D) Only I, III, IV E) All