Prıncıples Of Marketıng Çıkmış Sorular, Online Deneme Sınavları, Çalışma, Dersler, Sınava Hazırlanma, vize, final

Soru 1:

I. The basis of this orientation is that people will buy anything as long as it is cheap enough. II.In this type of orientation, companies emphasize on development and improvement, quality and adding new features. III. As a result of this type of orientation, companies could die of “marketing myopia.” IV. Companies with this type of orientation give customers the highest priority while conducting business. Which of the following above is a feature of production orientation?

A) I B) I and II C) II and III D) IV E) II and IV

Soru 2:

Which of the following terms can be defined as general results that businesses strive to get?

A) Objectives B) Goals C) Values D) Mission E) Vision

Soru 3:

Which one of the following refers to the short-term incentives offered to final consumers and retailers?

A) Sales promotion B) Advertising C) Personal selling D) Direct and digital marketing E) Publicity

Soru 4:

Which of the following maketing management orientations is the one that puts consumers and society first?

A) Production orientation B) Product orientation C) Sales orientation D) Marketing orientation E) Societal marketing orientation

Soru 5:

I. Including principles, processes, methods, people and instruments II. Spontaneous and sudden information generation III. A planned and systematic effort IV. Discrete research attempts Which of the given aspects are critical for marketing information system?

A) I- II B) I- II- IV C) II- IV D) III- IV E) I- III- IV

Soru 6:

In the growth-market share matrix, strategic business units are characterized in four quadrants. Which of the following is not one of them?

A) Stars B) Cash cows C) Problem children D) Coins E) Dogs

Soru 7:

What is a 'need'?

A) It is a desire for a particular product used to satisfy a need. B) It is a combination of products, services, information, or experiences offered to a market to satisfy a need or a want. C) It is the difference between a consumer’s actual state and some ideal or desired state. D) It is an economy term that means customer’s need and want for a product must be coupled with purchasing power (money, resources) to obtain the product. E) It is an act of obtaining a desired object from someone by offering something in return.

Soru 8:

In which of the following are the letters in the acronym S.M.A.R.T. stated correctly?

A) S: StandartM: MemorableA: AttainableR: RelevantT:Time Based B) S: SpecificM: MeasurableA: AttentiveR: ReactiveT:Time Based C) S: StandartM: MeasurableA: AttainableR: RelevantT:Timeless D) S: StandartM: MeasurableA: AttainableR: ReactiveT:Timeless E) S: SpecificM: MeasurableA: AttainableR: RelevantT:Time Based

Soru 9:

Which of the following is not among potential external opportunities during SWOT analysis?

A) New product discovery B) Changing customer needs C) Good distribution channels D) Rapid growth market E) Mistakes of rival businesses

Soru 10:

Which one of the following is a stage of strategic marketing plan?

A) Defining the company’s values, mission and vision B) Preparing an annual marketing plan C) Establishing suitable strategies D) Formulating marketing mix E) Setting the company’s objectives and goals

Soru 11:

"Some markets has started to look for renewable sources." Which option can be the reason for this result?

A) Shortages of raw materials B) Increased pollution C) Air pollution D) Deforestation E) Increased population

Soru 12:

Which one of the following strategic busines units refers to products or brands that have a high growth rate and high market share?

A) Cash cows B) Question Marks C) Problem Children D) Dogs E) Stars

Soru 13:

Which one of the following paradigms prioritize producing as cheaply as possible and keep prices low as the key to success in business?

A) Production Orientation B) Product Orientation C) Sales Orientation D) Marketing Orientation E) Societal Marketing Concept

Soru 14:

I.Ensuring the effective use of marketing resources II.Achieving the marketing goals III.Identifying the necessary changes Which of the above is/ are among the purpose of marketing monitoring?

A) Only I B) Only III C) I and II D) II and III E) I, II and III

Soru 15:

"A marketing information system is a way of systematically gathering and delivering effective and relevant marketing information to the right people on ______________ and at the right time." Which of the following fills the gap correctly?

A) time B) a relevant concept C) a continuous basis D) purpose E) the right track

Soru 16:

Which one of the followings refers to dividing a market into distinct groups of buyers who have different needs?

A) Market segmentation B) Positioning C) Differentation D) Marketing mix E) Market demand

Soru 17:

If a company gets the materials needed for production later than intended, who is the company most likely having problems with?

A) Suppliers B) Marketing Intermediaries C) Competitors D) Publics E) The production department

Soru 18:

Which of the following is TRUE about SWOT analysis?

A) Strengths stem from externally controlled factors B) Opportunities stem from external factors C) Weaknesses are arisen from external factors D) Threats are arisen from internal factors E) SWOT analysis can be used to evaluate production

Soru 19:

....... is a combination of products, services, information, or experiences offered to a market to satisfy a need or a want. Which of the below is the right term to fill the blank?

A) Customer satisfaction B) Exchange C) Needs and wants D) Marketing offerings E) Perceived value

Soru 20:

'The basis of this orientation is that people will buy anything as long as it is cheap enough. This orientation works best in a seller’s market when demand is greater than supply because it focuses on the most efficient ways to produce and distribute products.' Which paradigm is being described here?

A) The societal marketing concept orientation B) Marketing orientation C) Sales orientation D) Production orientation E) Product orientation