Prıncıples Of Marketıng Çıkmış Sorular, Online Deneme Sınavları, Çalışma, Dersler, Sınava Hazırlanma, vize, final

Soru 1:

Define market to be segmented Form segments Analyze segments Decide how to segment market Utilize segmentation strategies Which one of the following gives the correct order of market segmentation process?

A) II-IV-V-III-I B) III-I-II-V-IV C) I-IV-II-V-III D) IV-V-II-III-I E) I-II-V-III-IV

Soru 2:

Which of the following is NOT one of the factors that comprise "The Big 5 Personality Traits(OCEAN)"?

A) Openness to experience B) Conscientiousness C) Extraversion D) Agression E) Neuroticism

Soru 3:

If a company offers a door to door free of charge technical service, what differantiation strategy would that company use?

A) Product differentiation B) Services differentiation C) Channel differentiation D) People differentiation. E) Image differentiation

Soru 4:

Which one of the following target market strategies includes customizing offers to each individual customer?

A) Micromarketing B) Concentrated Marketing C) Differentiated Marketing D) Undifferentiated Marketing E) Social marketing

Soru 5:

Which of the following is defined as a customer’s favourable attitude toward a specific brand?

A) Impulse products B) Product loyalty C) Brand loyalty D) Impulse brand E) Favourite brand

Soru 6:

Which of the stages of B2B process must be followed in three buying situations -straight / modified / new task?

A) Problem recognition B) Product specification C) Supplier search D) Proposal solicitation E) Order-routine specification

Soru 7:

Which one is not one of the stages in product life cycle?

A) Product development B) Introduction C) Growth D) Maturity E) Expiration

Soru 8:

Which of the following is one of the 'Basic Characteristics of B2B Markets'?

A) There are no supplier and customer relations. B) There are fewer but larger buyers. C) Direct purchasing is not available. D) There is elastic demand. E) The demand is always the same.

Soru 9:

Which of the following statement can be accepted true about differentiation?

A) Image is created by the quality or performance of a product or services offered B) People differentiation means setting the brand apart by its image from the competitors. C) Selpak Paper Towel's emphasizing absorbency is an example of product differentiation. D) Emotional bonding is not important in building highly differentiated position for a brand E) Product attribute is rarely used in positioning

Soru 10:

Which of the following cannot be considered as one of the characteristics of "services"?

A) Services cannot be provided B) Services cannot be stored C) Services cannot be standardized D) Services cannot be seperated E) Servies cannot be sensed

Soru 11:

Which of the following steps is included in the straight rebuy process?

A) General need description B) Product specification C) Supplier selection D) Proposal solicitation E) Order-routine specification

Soru 12:

If a person were born after 2010, which generation would he/she belong to?

A) Generation Z B) Generation Y C) Generation X D) Baby Boomers E) Generation Alpha

Soru 13:

When Ramadan comes, companies frequently try to boost consuption of soda drinks like cola. According to above statement, what variable do companies use for segmentation in such occasion?

A) Purchase Behavior B) Personality C) Income D) Product Use Situation E) Geo targeting

Soru 14:

Which term refers to measurable aspects of population structures and profiles?

A) Demographics B) Economics C) Culture D) Environment E) Segments

Soru 15:

Which of the following is not one of the types of segmentation variables used in consumer markets?

A) Demographic variables B) Behavioral variables C) Regional variables D) Geographic variables E) Psychographic variables

Soru 16:

What are wants for specific products backed by an ability to pay?

A) Needs B) Demands C) Requirements D) Preferences E) Purposes

Soru 17:

What is the term used to describe gaining competitive advantage with offering different delivery options?

A) Product differentiation B) Service differentiation C) Channel differentiation D) People differentiation E) Image differentiation

Soru 18:

Which of the following can be called as a Micro Environmental Factor in marketing?

A) Socio-demographic factors B) Opinion leaders C) Technology D) Competition E) Legal and political issues

Soru 19:

Which one of the following is not one of the 4 main positioning errors?

A) Different positioning B) Underpositioning C) Overpositioning D) Confused positioning E) Doubtful positioning

Soru 20:

Which of the following is not a "product" to be marketted?

A) Ideas B) Places C) Needs D) Organisatıons E) experiences