Prıncıples Of Marketıng

Yanıt Açıklaması: Market segmentation consists of several interrelated activities and decisions. The process begins with the definition of market to be segmented. After defining which market to segment, the second step is to decide how to segment this market.  The third step in segmentation is to form segments. After completing the formation of segments, the company can now utilize finer segmentation strategies. At the final step, companies need to decide which segmentation approach they should use and evaluate the segments.

Yanıt Açıklaması: The Big 5 Personality Traits or OCEAN is the five factors or traits that psychologists mostly agree on that constitute personality. These five factors are openness to experience, conscientiousness, extraversion, agreeableness and neuroticism.

Yanıt Açıklaması: In services differentiation, a brand can offer a speedy or more convenient service to differentiate their brand. For example, Simbo offers a door-to-door free of charge technical service” for its small house appliances. The product is taken from the customer’s house and transferred to the Simbo repair service. After it is repaired the product is delivered back to customer in 10 days

Yanıt Açıklaması: Micromarketing is tailoring products and marketing programs to the needs and wants of specific individuals and local customer segments. In segmented and concentrated marketing, marketers tailor their offers to meet the needs of various segments or niches but they don’t customize their offers to each individual customer. Micromarketing includes local marketing and individual marketing

Yanıt Açıklaması: Brand loyalty is defined as; a customer’s favourable attitude toward a specific brand.

Yanıt Açıklaması: Product specification and Performance review stages must be followed in all three buying situations.

Yanıt Açıklaması: Product life cycle assumes that products can be considered as a living organism. Therefore, a product is born, grows up, maturates and dies. There are five stages including product development, introduction, growth, maturity , and decline . "Expiration" is not one of the stages in product life cycle.

Yanıt Açıklaması: Basic Characteristics of B2B Markets are; fever but larger buyers, joint demand, geographic concentration, direct purchasing, derived demand, professional purchasing, fluctuating demand, close supplier-customer relations, inelastic demand, group decision making. Therefore, B is the correct answer.

Yanıt Açıklaması: Actually, image is created by the quality or performance of a product and services offered. Image differentiation is built on the product and services, and managed with the help of the images used in communication tools such as advertising Correct answer is "A"

Yanıt Açıklaması: Marketing mix is extended for services because of their specific aspects such as  intangibility, perishability, variability, and inseparability. Services can’t be sensed, stored, standardized, and separated from the provider. Therefore, 3 more Ps are added to marketing mix: Process, people, and physical evidence.. A is the right answer.

Yanıt Açıklaması: The new task buying situation, all stages are followed, whereas for modified rebuy and straight rebuy, some stages may be omitted by the buyer. In straight rebuying process; general need description, supplier selection, proposal solicitation and order-routine specification are not needed, therefore the correct answer is B.

Yanıt Açıklaması: Alpha Generation is the newest generation. Alpha Generation is defined as the generation born after 2010. McCrindle (2015) unveils the concept of Generation Alpha, states that it is the generation with the highest technological awareness, the most global, and influential generation up until now.

Yanıt Açıklaması: Product Use Situation: Consumer needs and preferences may vary according to product use situations, so marketers’ may prefer to use different variables such as occasions, importance of the purchase, and prior experience with the product or user status for segmentation.  For example, Coca Cola try to boost consumption by promoting consumption during the Ramadan. Some fruit juice companies promote orange juice as a drink for breakfast like tea.

Yanıt Açıklaması: Demographics is the study of the measurable aspects of population structures and profiles, including factors as age, size, gender, race, occupation, and location. Changes in the world demographic environment have significant implications for marketing. Thus, marketers ought to keep watch on demographic trends and demographic developments in their markets. Changing age and family structure, geographic shifts, changes in the workforce and more diverse markets are the examples of trends in the demographic environment.

Yanıt Açıklaması: There are four main types of segmentation variables used in consumer markets; geographic, demographic, psychographic and behavioral variables.

Yanıt Açıklaması: Demands are wants for specific products backed by an ability to pay.

Yanıt Açıklaması: Product differentiation consists of differentiating products’ features, style, design or performance. Service differentiation is offering a speedy or more convenient service to differentiate the brand. Channel differentiation is gaining competitive advantage with offering different delivery options. People differentiation is selecting employees more carefully and better train them in order to establish an emotional bond with the customers of a company and employees (the company) and create satisfied and loyal customers. Image differentiation is setting the brand apart by its image from competitors.

Yanıt Açıklaması: Micro Environmental Factors are; family, peer groups, opinion leaders. Therefore the correct answer is B.

Yanıt Açıklaması: There are 4 main positioning errors that companies may face: Underpositioning: When customers have only vague ideas about the company and its products and do not perceive anything distinctive about them. Overpositioning: When customers have too narrow understanding of the company, product, and brand. Confused positioning: When frequent changes and contradictory messages confuse customers regarding the positioning of the brand. Doubtful positioning: When the claims made for the product or brand are not regarded as credible by the customer.

Yanıt Açıklaması: Product in merketting includes ideas, places, organizations, people, events, and experiences. C is the right answer.