Prıncıples Of Marketıng Çıkmış Sorular, Online Deneme Sınavları, Çalışma, Dersler, Sınava Hazırlanma, vize, final

Soru 1:

I. Prestige II. Time III. After sale services IV. Quality product Which ones of the above can be said to be one of the customer benefits?

A) I, II and IV B) II, III and IV C) II and IV D) Only IV E) Only II

Soru 2:

I- While exploratory research aims to provide insights about the nature of marketing problem or issue at hand, conclusive research proposes to test specific hypothesis and relationships. II- Research process is structured and formal in exploratory research ,whereas research process is flexible, unstructured and progressive in conclusive research. III- While exploratory research employs surveys, conclusive research uses qualitative interviews. Which of the statement(s) given above is/are true about the difference between exploratory and conclusive research?

A) Only III B) Only I C) I-II D) I-III E) II-III

Soru 3:

Which of the following describes firms that help companies to promote, sell and distribute their products to final customers?

A) Company B) Suppliers C) Competitors D) Public E) Marketing Intermediaries

Soru 4:

Which public category represents conscious consumers who are powerful against companies?

A) Internal B) Government C) Citizen action D) Financial E) General

Soru 5:

In which one of the following strategic levels of planning is the SWOT analysis performed?

A) Strategic Business Plan B) Growth-share Matrix C) Strategic Marketing Plan D) Annual Marketing Plan E) Application and Evaluation

Soru 6:

Which one of the below is not a element of Marketing communications (promotion) mix?

A) Public relations B) Advertising C) Physical distribution D) Sales promotion E) Direct marketing

Soru 7:

Which of the following consists of numbers, records, symbols, and the like about facts?

A) Information B) Data C) Knowledge D) Decision E) Interpretation

Soru 8:

Which one of the following approaches to environmental scanning can be considered to be the most affective but costly?

A) Line management B) Market planning team C) Strategic planner D) Separate organizational unit E) Joint line/management teams

Soru 9:

Which of the followings is one of important points about marketing?

A) Marketing is an exchange process B) Producer needs and wants are the starting point of marketing process C) The needs of the producers and the objectives of the companies are satisfied in the marketing process D) Marketing creates producer value E) Marketing does not only affect customers, but producers as a value

Soru 10:

Which of the following generation types is regarded as the newest generation?

A) Generation Alpha B) Generation Z C) Generation Y D) Generation X E) Baby Boomers

Soru 11:

Which one is not among the macroenvironment of a company?

A) Economic B) Natural C) Tehnological D) Cultural E) Modern

Soru 12:

While a ............ states the fundamental reason of existence of a business, ........... reflects the businesses’ future. Which of the following completes the sentence above?

A) Mission; Objectives B) Goals; Objectives C) Mission; Vision D) Values, Vision E) Goals, Values

Soru 13:

Which of the following is NOT one of the typical problems that marketing managers encounter in terms of marketing information?

A) The lesser amount of larger amount of redundant informationcompared to required and relevant information B) Reaching the required information as a result of dispersed information sources in the company C) Being unable to reach some vital marketing information since they are constrained by some managers D) Being unable to gather critical marketing information at the time they are needed E) Being unable to be sure of the accuracy and precision of the marketing information gathered

Soru 14:

I. Escapist II. Educational III. Illusional IV. Esthehic Which of the above can be given as an example to customer experience types?

A) I and II B) I and III C) III and IV D) I, II and IV E) II, II and IV

Soru 15:

Which one of the following is a way to evaluate environmental forces?

A) BAT analysis B) TGIF analysis C) ABC analysis D) SWOT analysis E) PPPP analysis

Soru 16:

Which paradigm believes that market-oriented companies give customers the highest priority while conducting business?

A) Sales orientation B) Marketing orientation C) Production orientation D) Product orientation E) Societal marketing concept

Soru 17:

Which of the following defines the collection of businesses and products that make up the company.

A) Strategic plan B) Business portfolio C) Strategic business unit D) Product expansion E) Official planning

Soru 18:

Which of the following conducts marketing research?

A) Inspectors B) Project conductors C) Researchers D) Customers E) Companies

Soru 19:

"____________________ is composed of actors and forces that affect the company’s ability to serve its customers successfully and create superior value for them." Which of the following fills in the blank correctly?

A) Target market B) Marketing environment C) Microenvironment D) Macroenvironment E) Marketing opportunities

Soru 20:

Which of the following is among the Micro Environmental factors that affect marketing research?

A) Opinion leaders B) Economy C) Technology D) Competition E) Socio-demographic factors