Final Sınavı - Prıncıples Of Marketıng

Soru 1:

____________ divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product. Which of the following completes the sententence above?

A) Psychographic segmentation B) Behavioral segmentation C) Demograpic segmentation D) Geographic segmentation E) Regional segmentation

Soru 2:

Which one is the last stage of B2B buying process?

A) General need description B) Proposal solicitation C) Supplier selection D) Order-routine specification E) Performance review

Soru 3:

Which one of the following is not a role in B2B buying?

A) Initiators B) Users C) Deciders D) Carriers E) Gatekeepers

Soru 4:

Which step is the last step of consumer buying process?

A) Evaluation of the decision B) Decision C) Evaluation of alternatives D) Identification of alternatives E) Need recognition

Soru 5:

What is the following situation called in B2B buying? 'An automotive company, which has purchased materials and parts from an overseas company before, makes new orders.'

A) Straight rebuy B) New task C) Modified rebuy D) Routine purchase issue E) Unaware buying

Soru 6:

"a business market is the market where products and services are purchased by businesses, government bodies and institutions ........." which of the following word cannot be used to fill in the blank?

A) for incorporation B) for consumption C) for use D) for resale E) for storage

Soru 7:

The .......... is differentiating the brand from other brands in consumer minds. Which one of the following terms fills the blank?

A) Mass marketing B) Segmentation C) Positioning D) Local Marketing E) Target market

Soru 8:

................... involves routine problem solving decision making where the organization has purchased the product before, is satisfied with it, and therefore decides to buy the same product from the same supplier again when the need occurs. Which one of the following completes the sentence?

A) Straight rebuy B) Modified rebuy C) New task D) Supplier search E) Proposal solicitation

Soru 9:

In which one of the product pricing strategies are the less demanded products sold with highly demanded ones?

A) Product line pricing B) By-product pricing C) Optional-product pricing D) Product bundle pricing E) Captive-product pricing

Soru 10:

While ... is defined as; a customer’s favorable attitude toward a specific brand, ... results in “the purposeful and deliberate intention to avoid or reject a brand, or even to act out behaviors that demonstrate this rejection” with typical behaviors including negative word-of-mouth, boycotts and sabotage directed at the target of one’s brand.

A) Brand devotion - Brand hate B) Brand trustiness - Brand dislike C) Brand faith - Brand hate D) Brand loyalty - Brand hate E) Brand fidelity - Brand distaste

Soru 11:

Which strategy aims to identify very narrow segments by using some segmentation variables and produces a large number of very small segments?

A) Macrosegmentation B) Microsegmentation C) Mass customization D) Micro customization E) Narrow segmentation

Soru 12:

"Learning, Perception, Motivations, Involvement, Attitudes, Self and Personality" are stated as the .................................. in influences on consumers.

A) Marketing factors B) Environmental factors C) Psychological forces D) Demographic veluables E) Social forces

Soru 13:

Which of the following is not a basic characteristic of B2B markets?

A) Derived demand B) Fluctuating demand C) Fewer, larger buyers D) Direct purchasing E) Individual decision making

Soru 14:

What is the final step of the new-product development process?

A) Concept development and testing B) Marketing Strategy Development C) Product development programme D) Test marketing E) Commercialization and control

Soru 15:

................. occurs our eyes and minds seek out and notice only information that interests us.

A) Selective learning B) Selective output C) Selective retention D) Selective exposure E) Selective perception

Soru 16:

"_______________ means that the demand for a B2B product depends on the demand for the finished product in the B2C market." Which of the following fills in the gap correctly?

A) Derived demand B) Joint demand C) Professional purchasing D) Price sensitivity E) Direct purchasing

Soru 17:

What is the name given to the process of placing buyers in a market into subgroups where members display similar responsiveness to a particular positioning strategy?

A) Marketing strategy B) Market segmentation C) Market targeting D) Market positioning E) Diversification

Soru 18:

According to ----------, certain personality traits such as anxiousness and shyness exist from individual to individual. When considering above statement, which one of the followings fills the blank?

A) The Big 5 Personality Traits B) Age and Life-Cycle Stage C) Geo targeting D) Geo-Clustering E) Trait theory

Soru 19:

"the people who control access of information into the buying center and the sharing of information among the members in the buying center" which one does the statement define?

A) Buyers B) Gatekeepers C) Deciders D) Influencers E) Initiators

Soru 20:

Which of the following is the definition of "action", which is one of the aims of promotion?

A) Promotion should draw the attention of potential buyer B) Promotion should make prospect interested in the product. C) Promotion should create a desire to purchase the product. D) Promotion should make potential buyers purchase the product. E) Promotion informs and convinces consumers as well as refreshing theirmemory.