Seçmeli Ara Sınav - Prıncıples Of Marketıng

Soru 1:

A car company cannot decide whether to advertise only on television or on both television and radio. Which of the following research types does this company need?

A) Marketing environment research B) Target market research C) Promotional research D) Sales research E) Product research

Soru 2:

Which one of the following can be defined as a threat in a SWOT analysis?

A) Superior product quality B) Rapid market growth C) Economic collapse D) Limited distribution E) Weak market image

Soru 3:

What is the difference between a consumer's actual state and the ideal/desired state called?

A) Market B) Want C) Need D) Demand E) Exchange

Soru 4:

Which of the following is also called action plans?

A) Strategies B) Financial Plan C) Tactics D) Goals E) Achievement

Soru 5:

Which one of the following factors related to S.M.A.R.T. philosophy answers "how will you know objective meets expectations?" question?

A) Measurable B) Specific C) Achievable D) Time-Oriented E) Relevant

Soru 6:

Which of the following terms refers to “the road map which shows how to get from the current position to the desired position” ?

A) Strategy B) Strategic planning C) Long-term planning D) Short-term planning E) Values

Soru 7:

I. Exchange is an act of obtaining a desired object from someone by offering something in return. II. 4 In the exchange process, there must be two or more parties involved like individuals or organizations. III. People may spend things other than the money in the exchange process. Which of the above can be said about exchange?

A) Only I B) Only II C) I and II D) I and III E) All of the above

Soru 8:

SWOT analysis must be __________ focused in order to achieve maximum profitability. Which of the following words completes the sentence best?

A) Performance B) Marketing C) Customer D) Competition E) Strategy

Soru 9:

Which of the following marketing approaches is the one that focuses on selling what the company produces instead of selling what the consumers need?

A) Marketing orientation B) Marketing orientation C) Relationship orientation D) Social orientation E) Sales orientation

Soru 10:

Which of the following is not a decision about product variable of marketing mix?

A) Labeling B) Warranty C) Branding D) Packaging E) Wholesaling

Soru 11:

To determine the information needed in marketing decisions To generate any kind of marketing information that might be needed in decision-making To deliver the generated information to the people or managers who would use this information in marketing decisions when needed Which of the following includes these functions?

A) Marketing decisions B) Marketing intelligence C) Marketing sources D) Marketing information system E) Marketing research and insight

Soru 12:

Which one of the following is one of the major forces in a company’s macroenvironment?

A) Customers B) Demographics C) Publics D) Competitors E) Suppliers

Soru 13:

Which of the following are detailed plans which are prepared for specific products or a specific organizational department?

A) Separate plans B) Evaluation plans C) Temporary plans D) Annual marketing plans E) Short term plans

Soru 14:

Which option helps company to find some funds to achieve its goals?

A) Financial publics B) Media publics C) Government publics D) Citizen action publics E) Local publics

Soru 15:

"............. is a set of controllable tactical marketing tools- product, price, place and promotion- that a firm blends to produce desired response in target market." Which of the following completes the sentence above?

A) Differentation B) Market segmentation C) Target market D) Market demand E) Marketing mix

Soru 16:

Which of the following is not among the strategies to follow to monitor and evaluate the operations?

A) The established goals B) Performance criteria C) Allocation of the resources D) Developing measurable indicators E) Continuation of the past

Soru 17:

"In decision-making marketing managers do not need any form of information, but need current, reliable, accurate and ___________ marketing information." Which of the following fills the gap correctly?

A) abstract B) relevant C) interesting D) clear E) challenging