Final Sınavı - Prıncıples Of Marketıng

Soru 1:

Which one is correctly defined?

A) Modified rebuy situation is when a certain change occurs in the purchase process. B) Straight rebuy situation is when the organization buys a certain product/ service for the first time. C) New task situation is when a certain change occurs in the purchase process. D) Modified rebuy situation is when the organization buys a certain product/ service for the first time. E) Modified rebuy situation is when the same product is brought from the same supplier.

Soru 2:

Which of the following creates the product’s image among other products of the same sector as well as rival products?

A) Market segmentation B) Positioning C) Differentiation D) Market demand E) Marketing mix

Soru 3:

What is described by the definition "anything which is offered to a market to satisfy consumers’ needs and wants"?

A) Process B) Product C) Assurance D) Maintenance E) Procedure

Soru 4:

Which one of the following is the member of the B2B buying center which controls access of information into the buying center and the sharing of information among the members in the buying center?

A) Influencers B) Deciders C) Buyers D) Gatekeepers E) Initiators

Soru 5:

"Family, Reference groups, Culture, Subculture" are the ........................ as influences on consumers.

A) Demographic veluables B) Social forces C) Psychological forces D) Situatioanl factors E) Environmental factors

Soru 6:

Which of the following buy to produce public services?

A) Consumer markets B) Business markets C) Government markets D) Reseller markets E) International markets

Soru 7:

Which of the following belongs to the foundation goods?

A) Maintenance and repair items B) Fixed equipment C) Farm products D) Natural products E) Operating supplies

Soru 8:

Which of the following cannot be used to complete the sentence? "Market segments must be .............. in order to be evaluated as useful."

A) measurable B) accessible C) substantial D) differention E) variable

Soru 9:

_____ are physical goods and services purchased frequently with a minimum buying effort. Which of the following completes the sentence above?

A) Convenience products B) Specialty products C) Consumer products D) Unsought product E) Shopping products

Soru 10:

Which of the following is NOT one of the steps in a Strategic Marketing Plan?

A) Performing a situational (SWOT) analysis. B) Setting marketing goals and objectives. C) Preparing an annual marketing plan. D) Selecting the target market and measure the market demand. E) Formulating marketing mix.

Soru 11:

Which of the following is not among The Big Five personality traits?

A) Uniqueness pursuers B) Openness-to-experience C) Extraversion D) Neuroticism E) Conscientiousness

Soru 12:

Which of the following is the member of the value chain in which B2B activities transform into B2C activities?

A) Material processing B) Final assembly C) Distributior D) Wholesaler E) Retailer

Soru 13:

Which one of the following is the stage of B2B buying where the organization contacts qualified suppliers and asks them to prepare and submit their written proposals if they are interested?

A) Supplier selection B) Proposal solicitation C) General need description D) Product specification E) Order-routine specification

Soru 14:

Which one of the followings can be considered as demographic variable?

A) Lifestyles B) Occupation C) Personality D) Product Use Situation E) Buyers’ Needs

Soru 15:

"___________________ situation is when a certain change occurs in the purchase process (ie. a change in the product or the supplier)." Which of the following fills in the gap correctly?

A) New task B) Straight rebuy C) Modified rebuy D) Supplier search E) Supplier selection

Soru 16:

I. Test marketing, II. Generation of new ideas, III. Business analysis, IV. Product development programme, V. Commercialization and control. Which of the followings is the correct order of the elements of decision-making process?

A) I-III-II-V-IV B) IV-V-I-II-III C) II-III-IV-I-V D) II-III-I-V-IV E) I-III-V-IV-II

Soru 17:

Which of the following item in the value chain exists only in B2C markets?

A) Material processing B) Retailer C) Consumer D) Brander E) Wholesaler

Soru 18:

What is the core value of a mobile phone?

A) Prestige B) Reputation C) Communication D) Socialization E) Information

Soru 19:

Which factor is not one of the Big 5 Personality Traits or OCEAN?

A) Conscientiousness B) Extraversion C) Agreeableness D) Neuroticism E) Obedience

Soru 20:

What does B2B stand for?

A) Business to business marketing. B) Business to business processing. C) Business to business distribution. D) Business to business assembly. E) Business to business sub-assembly.