Seçmeli Ara Sınav - Prıncıples Of Marketıng

Soru 1:

In an exchange process where one party mainly gets a positive feeling but no products or services for himself/herself, what could he/she be doing?

A) Giving pocket money to their child B) Paying taxes to the government C) Paying a traffic ticket D) Lending money to a friend E) Donating to a non-profit organization

Soru 2:

Which of the following is not one of the contents of annual marketing plan?

A) Manager summary B) Tactics C) Time D) Questionnaires E) Strategies

Soru 3:

Which of the following defines the term "Marketing İnformation" the best?

A) Any verbal, written or visual data that is relevant to marketing decisions B) Marketing decisions made by authorities in the field of marketing C) Data one has about the processes of marketing D) Academic and practical knowledge you have while working with others in marketing services E) Focusing on and using information as a tool for competitive aims

Soru 4:

is a strategy for company growth by identifying and developing new market segments for current company products." Which of the following completes the sentence above?

A) Market Penetration B) Market Development C) Product Development D) Diversification E) Downsizing

Soru 5:

Which of the following describes "market offerings" the best?

A) a process in which customers create their own needs by creating trends on social media B) a combination of products, services, information, or experiences offered to a market to satisfy a need or a want C) a concept which means sharing the products with customers before the need occurs D) a concept in which the producers take an active role by designing the products E) a combination of customers' needs and wants and their power to purchase

Soru 6:

Which of the following is NOT one of the occasions where companies can use marketing research to get insights about the market?

A) Cost effective production B) Customer attitudes C) Satisfaction level D) Market potential E) Purchase behaviour

Soru 7:

While ... could be obtained from events, changing circumstances, and developments that occur in the business environment; as well as from records and reports kept by the company itself, ... is related to shaping of it. Which of the following completes the sentence above?

A) Information - Data B) Data - Information C) Knowledge - Data D) Data - Knowledge E) Knowledge - Information

Soru 8:

If a certain company focuses on selling what they produce instead of selling what the consumers need, what kind of company are they most likely to be?

A) Production-oriented B) Product-oriented C) Sales-oriented D) Marketing-oriented E) Societal marketing-oriented

Soru 9:

The marketing information system derives information about many sources. Which of the following is NOT one of them?

A) Target markets B) Competitors C) Marketing channels D) Public opinion E) Employees

Soru 10:

Which one of the following companies give customers the highest priority while conducting business?

A) Production-oriented companies B) Product-oriented companies C) Sales-oriented companies D) Market-oriented companies E) Societal marketing oriented companies

Soru 11:

Which one of the following countries has a smaller economy than others?

A) United States of America B) United Kingdom C) Turkey D) South Korea E) France

Soru 12:

Which one of the following generation types is the one that people value individuality, self-expression, and optimism and define themselves with careers in terms of their characteristics, lifestyles, and attitudes and many of them are workaholics?

A) Generation Alpha B) Generation Z C) Generation Y D) Generation X E) Baby Boomers

Soru 13:

If a person were born after 2000, which generation would he/she belong to?

A) Baby Boomers B) Generation Alpha C) Generation X D) Generation Y E) Generation Z

Soru 14:

... consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights Which of the following completes the definition above?

A) A marketing information system B) The main function of marketing information C) The aim of marketing system D) The importance of marketing information E) The first attempt for generating a marketing information

Soru 15:

What are principles and shared beliefs that unite customers, business, managers and staff called?

A) Values B) Missions C) Vision D) Objectives E) Goals

Soru 16:

"These countries consume most of their own agricultural and industrial output and offer few market opportunities for the companies." Which option is described above?

A) Industrial Economies B) Subsistence Economies C) Developing Economies D) Population E) Consumer Markets

Soru 17:

I. Environmental II. Financial III. Social Which one(s) of these is/are among the three types of relational bond companies use?

A) Only I B) Only II C) Only III D) I-II E) II-III

Soru 18:

Which of the following is NOT among the terms that SWOT stands for?

A) Strengths B) Weaknesses C) Specifics D) Threats E) Opportunities

Soru 19:

Which of the following is accepted among the handicaps of marketing research?

A) Failure in developing connections between decision making and conducting market research B) Changing needs of consumers towards new products C) Misinterpreted market analysis results that cause difficulties in competition D) Reaching micro communities to find out their consumer needs E) Being unable to convince the company authorities in terms of putting market research results into practice

Soru 20:

Which generation is defined as the newest generation?

A) Generation Z B) Generation Alpha C) Generation Y D) Generation X E) Baby Boomers