Prıncıples Of Marketıng Çıkmış Sorular, Online Deneme Sınavları, Çalışma, Dersler, Sınava Hazırlanma, vize, final

Soru 1:

Which one of the following is not an element of microenvironment?

A) Publics B) Culture C) Suppliers D) Company E) Customer

Soru 2:

Which of the below can be regarded as an example of physical products?

A) A company translating a text B) A company insuring apartments C) A dentist taking a tooth out D) A supermarket selling bread E) A professor lecturing

Soru 3:

When considering promotion mix, which one of the followings refers to making potential buyers purchase the product?

A) Attention B) Desire C) Action D) Interest E) Advertising

Soru 4:

Which of the following is not one of the marketing tools called "marketing mix," or "4 Ps of marketing"?

A) Product B) Price C) Place D) Promotion E) Preparation

Soru 5:

One trait of the Big Five: _____ is the degree to which the individual is responsible, hard-working, and organized. Which of the following completes the sentence above?

A) Openness-to-experience B) conscientiousness C) extraversion D) agreeableness E) neuroticism

Soru 6:

What tells us an organisation’s purpose?

A) Mission B) Vision C) Values D) Goals E) Objectives

Soru 7:

Which stage of the family life cycle is indicated by "Financial position improving; some working spouses"?

A) Full nest I B) Full nest II C) Full nest III D) Empty nest I E) Empty nest II

Soru 8:

When it is possible to identify, reach and serve the market segments, it possesses the requirement of being ____________. Which of the following completes the sentence above?

A) Measurable B) Sunstantial C) Accessible D) Differentiable E) Profitable

Soru 9:

Which one is not a specific aspect of services that make marketing mix necessary?

A) Tangibility B) Intangibility C) Perishability D) Variability E) Inseparability

Soru 10:

Which of the following includes the company’s all workers?

A) Local publics B) Media publics C) Citizen action publics D) Government publics E) Internal publics

Soru 11:

Which of the following marketing approaches matches best with the quote “marketing is too important to be left to the marketing department”?

A) Product orientation B) Sales orientation C) Marketing orientation D) Societal orientation E) Relationship orientation

Soru 12:

" It is a market coverage strategy in which a firm goes after a large share of one or a few segments" Which type of marketing strategy is the above mentioned statement about?

A) Micromarketing B) Differentiated marketing C) Undifferentiated marketing D) Niche marketing E) Mass marketing

Soru 13:

Which of the following is the correct term for ''a strategy for company growth by identifying and developing new market segments for current company products''?

A) Market penetration B) Market development C) Market share D) Product development E) Diversification

Soru 14:

An fruit juice company promotes orange juice as a substitute for tea for breakfast. What approach is the company employing?

A) Geo-clustering B) Geo targeting C) Benefit segmentation D) Status segmentation E) Occasion Segmentation

Soru 15:

How many different roles are there in the buying centre?

A) 3 B) 4 C) 6 D) 9 E) 10

Soru 16:

In a situation which there is pure competition, companies can not affect the market price by themselves. When considering above statement, what could be the main reason behind it?

A) Market Structure B) Economic Factors C) Distribution Channels D) Legal Regulations E) Societal concerns

Soru 17:

Which of the following products/services help a company achieve its goals but they do not enter the product or not even get involved in the production process?

A) Entering goods B) Foundation goods C) Raw materials D) Component materials E) Facilitating goods

Soru 18:

Which option is about demographic variables when you buy a product?

A) Family B) Price C) Technological D) Motivations E) Age

Soru 19:

Which of the following is the definition of "Captive-product pricing", which is one of the product mix pricing strategies?

A) It is a pricing strategy in which less demanded products are sold together with highly demanded ones at a discounted price. B) It refers to complementary products which are used with the main product. C) It refers to accessory products sold with the main product. D) It is the process of Involving products produced unintentionally as an output of the manufacturing process of the main product E) It is about setting different prices for the products in line.

Soru 20:

Which of the following characteristics of B2B markets explains the situation below? 'If there are more consumer demand in the market for a certain product , the B2B demand for the same product will be higher.'

A) Direct purchasing B) Inelastic demand C) Fluctuating demand D) Joint demand E) Derived demand