Seçmeli Ara Sınav - Prıncıples Of Marketıng

Soru 1:

Which of the following is NOT one of the controllable marketing variables?

A) Preparation B) Distribution C) Promotion D) Pricing E) Product

Soru 2:

The ____________ of a business explains its task which serve as guidelines to make decisions for all related matters involved in business. Which of the following completes the sentence above?

A) Vision B) Goal C) Mission D) Analysis E) Strategy

Soru 3:

Which of the followings is not an approach to the organization of environmental scanning?

A) Line management B) Strategic planner C) Separate organizational unit D) Joint line/general management teams E) Digital intelligence

Soru 4:

'Through these bonds, company offers some incentives that have a financial value such as price discounts on purchases and loyalty program rewards such as the airline companies’ free miles or the cash-back programs provided by some credit card issuers' Which bonds of relationship bonds of relationship marketin is described here?

A) Production bonds B) Product bonds C) Financial bonds D) Social bonds E) Structural bonds

Soru 5:

Which one of the following growth strategies is suitable for newe products and existing markets?

A) Product development B) Market penetration C) Market development D) Diversification E) Harvesting

Soru 6:

According to the definition approved by Board of Directors of The American Marketin Association, which one of the below does marketing NOT have value for?

A) Customers B) Governments C) Clients D) Society E) Partners

Soru 7:

Which generation is made up of individuals born between 1964 and 1978?

A) Baby boomers B) Genaration X C) Generation Y D) Generation Z E) Generation Alpha

Soru 8:

I. In this type of orientation customer comes first. II. Every employee has to contribute to the customers satisfaction. III. All marketing activities should be coordinated. Which type of orientation combines all these ideas in it?

A) Sales orientation B) Product orientation C) Marketing orientation D) Production orientation E) Societal marketing orientation

Soru 9:

Which element of the marketing mix is regarded with goods and services?

A) Product B) Price C) Promotion D) Perceived value E) Place

Soru 10:

Which of the following is a must do for companies in the process of institutionalisation?

A) Ensure employee and customer satisfaction. B) Plan their strategy and set a road-map for the future. C) Be ethical and serve the public. D) Compete in the market and lead the industry. E) Advertise their products and cut costs.

Soru 11:

Which of the following is NOT one of the categories of marketing research?

A) Campaign research B) Sales research C) Target market research D) Promotional research E) Distribution research

Soru 12:

Which of the following is not a type of publics?

A) Media Publics B) Targeted Public C) General Public D) Citizen Action Publics E) Internal Publics

Soru 13:

I. A bakery sends birthday wishes and offers a free birthday cake to a customer on her birthday. II. A hairdresser offers a free manicure service after every five services bought. What type of Relationship Bonds exist in these situations?

A) I. Structural-Financial/ II. Financial B) I. Social-Financial/ II. Financial C) I. Structural-Social/ II. Social D) I. Financial-Social/ II. Social E) I. Structural-Social/ II. Financial

Soru 14:

Which one below is NOT a type of consumer experience, as defined by Pine and Gilmore(1999)?

A) Experimental B) Esthetic C) Entertainment D) Educational E) Escapist

Soru 15:

If a person were born between 1946 and 1964, which generation would he/she belong to?

A) Generation X B) Generation Y C) Generation Z D) Generation Alpha E) Baby Boomers

Soru 16:

Which of the following covers the data and information that marketing decision makers need about market changes?

A) Marketing strategies B) Marketing information system C) Marketing environment D) Marketing intelligence E) Marketing conditions

Soru 17:

'These bonds are used generally in business to business marketing situations such as exporterimporter and company-supplier relationships' Which type of bonds is described here?

A) Structural bonds B) Financial bonds C) Social bonds D) Product bonds E) Production bonds

Soru 18:

"They are distribution channel companies that help the company to find and/or sell customers." Which option is described above?

A) Physical distribution firms B) Resellers C) Marketing services agencies D) Financial intermediaries E) The micro environment

Soru 19:

Considering the role of marketing research in supporting the marketing decisions, which of the following can NOT be summarised as helping?

A) Describe the nature and scope of target markets B) Understand the nature of influences that shape target markets C) Understand the influences that affect a firm’s ability to satisfy target markets D) Assess singular and interactive marketing mix elements E) Ignoring past successes and failures in marketing decisions

Soru 20:

Which of the following cannot be said about marketing?

A) A need is the difference between a consumer’s actual state and some ideal or desired state. B) A want is a desire for a particular product used to satisfy a need. C) Marketing tries to impact what we may want when a need arises. D) Human needs may be physical, psychological or social. E) A customer demand occurs when the customer’s need is met.