Prıncıples Of Marketıng Çıkmış Sorular, Online Deneme Sınavları, Çalışma, Dersler, Sınava Hazırlanma, vize, final

Soru 1:

Considering B2B Product Classification which of the following is a correct match?

A) Entering Goods - Installations B) Facilitating Goods - Raw Materials C) Foundation Goods - Supplies D) Entering Goods - Accessory Equipment E) Foundation Goods - Business Services

Soru 2:

Based on the basic life cycle stages of a family, what is considered to be the financial circumstance and purchasing characteristic of a "type 1 empty nest(empty nest I)" family?

A) Better off financially, two incomes; purchase home, some consumer durables B) Financial position improving; some working spouses C) Home ownership peak; renewed interest in travel and leisure activities; buy luxuries D) Drastic cut in income; medical services bought E) Income good, but likely to sell home

Soru 3:

I. Decision II. Need recognition III. Evaluation of the decision IV. Identification of alternatives V. Evaluation of alternatives Which of the following is the correct order of the consumer decision making process?

A) II- IV- V- I- III B) II- III- V- IV- I C) IV- V- II- III- I D) V- I- IV- III- II E) IV- II- III- I- V

Soru 4:

Which of the following factors is not related to the competitive structure of the market?

A) Competitive intensity B) Threat of substitution C) Quality of competition D) Social acceptability E) Degree of differentiation

Soru 5:

Which one of the followings related to usefulness of segmentation refers to creating subgroups that give different responses to different marketing activities?

A) Differentiable B) Substantial C) Actionable D) Measurable E) Accessible

Soru 6:

Which country has the largest economy in the world?

A) Germany B) Turkey C) The United Kingdom D) The USA E) China

Soru 7:

According to Kotler & Armstrong (2013), what are the three main levels of products?

A) Core-Actual-Augmented B) Consumer-Convenience-Shopping C) Specialty-Unsought-Industrial D) Materials-Supplies-Services E) Non-durable-Services-Durable

Soru 8:

Which of the following is not one of the functions of channel members in marketting?

A) Gathering information B) Getting in touch with potential buyers C) Designing new products D) Transporting products E) Storing products

Soru 9:

Which level of Maslow's hierarchy of needs do prestige and feeling of accomplishment belong to?

A) Self-actualization B) Esteem needs C) Belongingness and love needs D) Safety needs E) Psychological needs

Soru 10:

Which of the followings is among the internal factors affecting price decisions?

A) Distribution channels. B) Costs. C) Legal regulations. D) Societal concerns. E) Market and demand structure.

Soru 11:

"Intimate relationships, friends" Which level of Maslow's Hierarchy of Needs does the example belong to?

A) Self actualization B) Esteem needs C) Belongingness and love needs D) Safety needs E) Physiological needs

Soru 12:

............. means that the demand for a B2B product depends on the demand for the finished product in B2C market. Which term is defined above?

A) derived demand B) fluctuating demand C) inelastic demand D) joint demand E) direct purchasing

Soru 13:

I. Channels II. Inventory III.Packaging Of the marketing mix concepts, place involves which of the following?

A) Only I B) Only II C) I, and II D) I and III E) II and III

Soru 14:

Based on the English abbreviations of the words, the marketing mix elements are called “4P”s. Which of the following answers gives these words correctly?

A) Profile, privacy, plan and preference B) Product, price, place and promotion C) Price, portfolio, place and product D) Promotion, placement, privacy and price E) Product, portfolio, plan and price

Soru 15:

Which of the following is one of the factors that are important when making consumption decisions?

A) Having enough information B) Having no previous experience C) Significance of the decision D) The lack of alternatives E) Having no decision criteria

Soru 16:

... consists of individuals who buy either for themselves or for the family and households. Which of the following completes the definition above?

A) Consumer market B) Industrial market C) Consumer buying behavior D) Individual market E) Personal market

Soru 17:

Which one of the folowing statements related to classifications of products is correct?

A) Consumer products are physical goods and services purchased frequentlywith a maximum buying effort. B) Sport cars and designer clothes are examples of shopping products C) Unsought products are products like raw materials, supplies, components D) Non-durable goods are those goods bought frequently and consumed in a while such as newspaper, bread, and water. E) Insurance and airline services are examples of specialty products.

Soru 18:

Which of the following is not one of the criteria used for evaluating the usefulness of segmentation?

A) Accessible B) Measurable C) Differentiable D) Actionable E) Profitable

Soru 19:

"The individuals in the buying center control access of information into the buying center and the sharing of information among the members in the buying center." Which role of individuals in the buying center is mentioned above?

A) influencers B) gatekeepers C) buyers D) deciders E) initiators

Soru 20:

... is an internal energizing force that directs a person’s activities towards satisfying needs or achieving goals. Which of the following completes the definition given above?

A) A motive B) Need recognition C) Identification of alternatives D) Evaluation of alternatives E) Evaluation of the decision