Prıncıples Of Marketıng Çıkmış Sorular, Online Deneme Sınavları, Çalışma, Dersler, Sınava Hazırlanma, vize, final

Soru 1:

i) Is an exchange process, ii) Creates customer value, iii) Is only about customers. Which of the above statements about marketing is/are true?

A) Only i B) Only ii C) i and ii D) i and iii E) i, ii, and iii

Soru 2:

Which of the following term refers to "a statement of the organisation's purpose"?

A) Value B) Vision C) Mission D) Goal E) Business portfolio

Soru 3:

__________ involve(s) offering financially cautious buyers greater value— the right combination of quality and service at a fair price.

A) Value marketing B) Customer's interest C) Private labels D) Shortages of raw materials E) Increased pollution

Soru 4:

Which one of the following differs from the others in terms of a company's microenvironment?

A) Resellers B) Phsical distribution firms C) Suppliers D) Financial intermediaries E) Marketing service agencies

Soru 5:

Which of the following is related with an Exploratory Research?

A) Descriptive Research B) Causal Research C) Cross-sectional Design D) Quantitative Exploration E) Longitudinal Design

Soru 6:

In which of the situations below can market exist?

A) Toy store at a university campus B) Gifts at a touristic place C) Gloves on a beach D) Iced soft drinks in the wintertime E) Bus tickets in a car park

Soru 7:

Which of the following gives the correct order of; data, information and knowledge formation?

A) Data ➜ Information ➜ Knowledge B) Information ➜ Data ➜ Knowledge C) Knowledge ➜ Data ➜ Information D) Data ➜ Knowledge ➜ Information E) Knowledge ➜ Information ➜ Data

Soru 8:

Which of the following describes people who have an interest in the marketer’s ability to achieve their objectives?

A) Customers B) Suppliers C) Marketing Intermediaries D) Competitors E) Publics

Soru 9:

I- expressing the general problem II- identifying the specific components of the marketing research problem III- developing a theoretical framework IV- helping identifying the research objectives Which of the above is/are among the components of problem definition in marketing research process?

A) Only III B) II-III C) I-II-IV D) I-II-III E) Only IV

Soru 10:

Which one of the following is directly related with the place element of marketing mix?

A) psychology of pricing B) direct marketing C) distribution channels D) destinations E) personal selling

Soru 11:

Sometimes companies can get a lot of cash flow from a strategic business unit and they may decide to use that chash to finance other units. According to above information, which one of the following strategies refers to given stuation?

A) Building the share of business unit B) holding the unit at current level C) Harvesting D) Divesting E) Downsizing

Soru 12:

Which of the following is not included in pricing decisions?

A) Setting the initial price for a new product B) Making discounts targeted to different individuals C) Pricing products according to geographical regions D) Comparing prices with the competitors E) Advertising

Soru 13:

What is the correct order of the steps of marketing research process?

A) Fieldwork, Problem definition, Developing an approach to the problem, Research design formulation, Data preparation and analysis, and Report generation and presentation. B) Problem definition, Developing an approach to the problem, Research designformulation, Fieldwork, Data preparation and analysis, and Report generation and presentation. C) Problem definition, Fieldwork, Data preparation, Developing an approach to the problem, Research design formulation, and analysis, and Report generation and presentation. D) Data preparation, Fieldwork, Problem definition, Developing an approach to the problem, Research design formulation, and analysis, and Report generation and presentation. E) Research design formulation, Data preparation and analysis, Developing an approach to the problem, Fieldwork, Problem definition and Report generation and presentation

Soru 14:

I- Better products' entering the market is considered as weakness for a company II- Being stronger compared to rivals reflects strengths for a company III- Company's strengths are meaningful only when they make profit for company Which of the above statements related to SWOT analysis is/are correct?

A) Olnly I B) Only II C) I and III D) II and III E) Only III

Soru 15:

I. Marketing is an exchange process II. Marketing creates customer value III. Marketing is just a business function Which one(s) of these statements is/are among the important points about marketing?

A) Only I B) Only II C) Only III D) I-II E) I-III

Soru 16:

There is only one correct statement below. Choose the correct answer from the following statements about marketing?

A) Marketing information includes merely verbal and written data that is relevant to marketing decisions. B) Whole accumulation of information is irregularly organized by marketers for the purpose of using it in decision-making. C) Some spesific information created the need for harmonizing the managerial tool. D) Firms and marketing managers feel the critical need of obtaining information competitive, changes and trends in the marketing environment. E) New developments in the markets, rapidly advancing technology, and expanding scope of marketing activities create certainty in the business environment,

Soru 17:

When considering programming the marketing mix, which one of the followings refers to deciding who will be a part of the marketing organization?

A) Identification of tasks B) Identification of responsibilities C) Timing D) Determination of costs and decision of budgeting E) Positioning

Soru 18:

According to divisions of marketing research, which of the following determines the appropriateness of channel members?

A) Distribution research B) Sales research C) Product research D) Target market reseach E) Marketing environment research

Soru 19:

What is the term used to describe the generation born between 2000 and 2010, whose lives are shaped by the digital age?

A) Baby Boomers B) Generation Alpha C) Generation X D) Generation Y E) Generation Z

Soru 20:

Which one is NOT a force of macroenvironment?

A) Natural B) Political C) Legal D) Scientific E) Demographic