Final Sınavı - Prıncıples Of Marketıng

Soru 1:

"All ideas are evaluated based on several criteria such as potential market size, cost, product development time to find the better ideas and in this stage poor ideas are eliminated." Which of the 8 major steps in new-product development process is explained above?

A) Screening of new ideas B) Generation of new ideas C) Marketing Strategy Development D) Business analysis E) Concept development and testing

Soru 2:

Which of the following is among the stages of a strategic business plan?

A) Performing a situational analysis B) Setting marketing goals and objectives C) Establishing positioning and differentiation advantage D) Selecting the target and measure the market demand E) Formulating marketing mix

Soru 3:

I- The lesser amount of required and relevant information compared to larger amount of redundant information II- Being unable to gather critical marketing information at the time they are needed III-Being sure of the accuracy and precision of the marketing information gathered yet to be unable to decide on the necessary action IV- Being unable to filter the vital piece of marketing information since information is heavily provided by some managers Which of the statements given above is/are among typical problems that marketing managers encounter in terms of marketing information?

A) only III B) I-III-IV C) II-IV D) I-II E) I-III

Soru 4:

Which of the following is NOT considered a main theme that affects market segment attractiveness?

A) Human factors B) Market factors C) Competitive factors D) Business Environment factors E) Economic and technological factors

Soru 5:

Which of the following is NOT one of the Big Five Traits?

A) Openness to experience B) Conscientiousness C) Extraversion D) Availability E) Neuroticism

Soru 6:

What kind of marketing strategy is SoLoMo marketing?

A) Segmented marketing B) Personal marketing C) Mass marketing D) Niche marketing E) Local marketing

Soru 7:

I. Promotion, II. Price, III. Product, IV. Payment. Which of the ones listed above is among the marketing tools also called 4 Ps of marketing?

A) I, II, III & IV. B) I, II & III. C) II, III & IV. D) I, II & IV. E) I, III & IV.

Soru 8:

I. Cost, II. Consistency, III. Clarity, IV. Communication. Which of the ones listed above is among the Marketing mix elements from consumers’ point of view also called 4 Cs of marketing?

A) I, II & III. B) II, III & IV. C) I & IV. D) II & III. E) Only I.

Soru 9:

Which option can be an example of "power dressing"?

A) Wearing pajamas in bed. B) Wearing a wedding dress in your wedding. C) Wearing suits in business meetings. D) Wearing trainers at the gym. E) Wearing swimming suit at the pool.

Soru 10:

Which of the following is not one of the criteria that are used for evaluating the usefulness of segmentation?

A) Measurable B) Accessible C) Substantial D) Differentiable E) Divisible

Soru 11:

_____________ is/are defined as the generation born after 2010.

A) Baby boomers B) Generation alpha C) Generation Y D) Generation X E) Generation Z

Soru 12:

Which one of the following is not a stage of a strategic business plan?

A) Situation analysis B) Mission defining C) Establishing organizational goals D) Strategy selection E) Collecting feedback

Soru 13:

I. Features II. Sales Promotion III. Public Relations Of the marketing mix concepts, promotion involves which of the following?

A) Only I B) Only II C) I and III D) II and III E) I, II and III

Soru 14:

"In this step, consumer moves to act via a need he/ she felt. As you know from the previous part, need and want can be triggered by a variety of stimuli. Exposure to a food advertising, hunger or best friend’s wedding are stimuli to start a decision making process. The companies or brands define the factors that trigger the recognition of a need, and use them to gain advantage in marketing efforts." Which step of the decision making process is mentioned above?

A) Need recognition B) Identification of alternatives C) Evaluation of alternatives D) Decision E) Evaluation of the decision

Soru 15:

Market segments must be ________: that is, it has to be the largest possible homogeneous group which is both financially attractive and profitable enough to serve.

A) Measurable B) Accessible C) Substantial D) Differentiable E) Actionable

Soru 16:

Which of the following give the correct order of the stages of consumer buying process?

A) Evaluation of the decision (post-purchase evaluation), Need recognition, Identification of alternatives (information search), Evaluation of alternatives, Decision (purchasing and consuming) B) Evaluation of alternatives, Need recognition, Identification of alternatives (information search), Decision (purchasing and consuming), Evaluation of the decision (post-purchase evaluation) C) Identification of alternatives (information search), Need recognition, Evaluation of alternatives, Decision (purchasing and consuming), Evaluation of the decision (post-purchase evaluation) D) Decision (purchasing and consuming), Need recognition, Identification of alternatives (information search), Evaluation of alternatives, Evaluation of the decision (post-purchase evaluation) E) Need recognition, Identification of alternatives (information search), Evaluation of alternatives, Decision (purchasing and consuming), Evaluation of the decision (post-purchase evaluation)

Soru 17:

Which one is the definition of the consumer market?

A) It is composed of individuals who buy products for their personal needs or for the needs of their household B) It is made up of organizations that buy products to use in manufacturing other products, to resell to other organizations or to facilitate the activities conducted in the business itself C) It's the marketing of goods and services to industrial and institutional customers D) It's the performance of business activities that facilitate exchange processes between producers and organizational customers E) It is the management process responsible for the facilitation of exchange between producers of goods and services and their organizational customers.

Soru 18:

Which of the following is a marketting tool for "price" which is one of the marketting mix elements?

A) Transport B) Brand C) Advertising D) Logistics E) Allowances

Soru 19:

Which one/s is/are the component/s of business markets? I. manufacturers II. resellers III. non-profit organizations

A) Only I B) Only III C) II and III D) I and III E) I, II and III

Soru 20:

Which one is the characteristic of the consumer market?

A) Group decision making B) Professional purchasing C) Geographic concentration D) Close supplier-customer relations E) Using intermediaries