Seçmeli Ara Sınav - Prıncıples Of Marketıng

Soru 1:

I. It is the newest of marketing orientations. II.It holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer’s and society’s well-being. To which type of orientation do these features belong to?

A) Product B) Production C) Sales D) Societal Marketing E) Marketing

Soru 2:

"Defining competition" narrowly can cause marketing myopia. For the bus company Kamil Koc, which one of the below is an examply of narrowly defined competition?

A) High speed train B) Car rentals C) Ismail Ayaz D) Turk Hava Yollari E) Personal cars

Soru 3:

In which environmental scanning system does a company create a team of functional managers(sales, marketing...) to conduct environmental scanning?

A) Strategic planner B) Separate organizational unit C) Joint line/general management team D) Line management E) Proactive scanning

Soru 4:

A textile company a textile company observes a new dynamism in the children's market. The company wants to verify this observation by ready-made data provided by other institutions to enter the children's market as a new market. What is the data to use?

A) Primary data B) Descriptive data C) Internal sources of information D) Surveys E) Market intelligence

Soru 5:

Which promotion method consists of personal interactions by the firm's sales force?

A) Advertising B) Sales promotions C) Digital marketing D) Personal selling E) Direct marketing

Soru 6:

Which paradigm believes that consumers will not buy products unless the company goes under substantial selling and promotion efforts?

A) Sales orientation B) Production orientation C) Product orientation D) Societal marketin concept orientation E) Marketin orientation

Soru 7:

Which one of the following is an element of the company's microenvironment?

A) Competitors B) Culture C) Technology D) Legal institutions E) Demographics

Soru 8:

Which of the following is an example of primary data in marketing research?

A) Government information B) Reports from universities C) Trade publications D) Census reports E) Questionnaires

Soru 9:

Which one of the following is true about marketing environment?

A) It is static B) It is stable C) It is predictable D) It is definite E) It is complex

Soru 10:

Which of the following methods belongs to exploratory research?

A) Structured observations B) Secondary data C) Unstructured observations D) Experiments E) Databases

Soru 11:

How many stages are there in a strategic business plan?

A) 1 B) 2 C) 3 D) 4 E) 5

Soru 12:

In SWOT analysis, strengths and weaknesses stem from _______________ but opportunities and threats arise from ________________. Which of the following fills the gaps correctly?

A) Internal factors- external factors B) External factors- internal factors C) Superior value- financial factors D) Financial factors- superior value E) Financial factors- internal factors

Soru 13:

“Providing a unique shopping experience through its ultimate service approach, pioneer applications, broad product portfolio and family budget friendly pricing strategy. Creating value for all stakeholders through its eco friendly and community-focused operational approach.” Which of the following is the best option for explanining the statement above?

A) Mission B) Vision C) Values D) Goals E) Objectives

Soru 14:

If a customer prefers to purchase a Migros brand product over a national brand, what is this called?

A) Private marketing B) Crisis marketing C) Economic marketing D) Value marketing E) Price marketing

Soru 15:

Which one of the following market types make purchases for the production of public services?

A) Consumer markets B) Business markets C) Reseller markets D) International markets E) Government markets

Soru 16:

Which of the following is not among the key primary data collection techniques?

A) Interviews B) Observation C) Surveys D) Experiments E) Digital-intelligence

Soru 17:

I. Marriage at later ages and having fewer children. II. The population of Turkey is aging, it still has a young population III. In Turkey, both one-person households and single-parent (fathers or mothers) households are decreasing. Which option or options are correct about Turkey's demographic features?

A) Only I B) I-II C) I-III D) II-III E) I-II-III

Soru 18:

Which of the following is not included in the term "market"?

A) Customers habits B) Consumer needs C) Consumer willingness D) Customers E) Consumer resources

Soru 19:

"______________________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation that the company encounters." Which of the following fills in the gap correctly?

A) Marketing decisions B) Marketing plans C) Marketing research D) Marketing elements E) Marketing environment

Soru 20:

A retail shop's sales began to decline without any prior indication or without any significant change in the marketing environment. To identify the current marketing research problem more clearly and to define the major factors related to the problem which research type is needed to be used by the company?

A) Casual research B) Conclusive research C) Descriptive research D) Exploratory research E) Longitudinal research