Prıncıples Of Marketıng

Yanıt Açıklaması: There are four major segmentation variables used in consumer markets. These are geographic, demographic, psychographic and behavioral variables used in segmentation of consumer markets.

Yanıt Açıklaması: Raw materials category includes all types of farm products and natural products such as mining and mineral products, coal and iron ore. These products are usually commodities. For this reason, it is very difficult for suppliers to differentiate their products. When purchasing raw materials, the quality of the product and uninterrupted supply is important. Additionally, in order not to have any problems in production, the buyer usually keeps some stock of raw materials. Some examples of raw materials are: potatoes for a company that produces potato chips; sand for a glass producer; rye, barley and wheat for a bread producer, metallic ores for an automobile producer, etc. So, the right answer is A.

Yanıt Açıklaması: Product is anything which is offered to a market to satisfy consumers’ needs and wants. Products include both tangible objects such as physical goods and intangible aspects such as services. Physical good is a marketing component that can be sensated. For example, tooth paste or salt is a physical good. Service is a product form which includes processes, activities, and performances. Therefore, the correct option is B.

Yanıt Açıklaması: Demographic segmentation uses variables such as age, life-cycle stage, gender, income, occupation,education, ethnicity and generation to define segments. Correct answer is B.

Yanıt Açıklaması: Augmented product consists of warranty, after-sale service, payment options, and credits. In the case of smart phones applications may be part of the augmented product and may make a phone more competitive.

Yanıt Açıklaması: Basic Characteristics of B2B Markets Fewer, larger buyers Joint demand Geographic concentration Direct purchasing Derived demand Professional purchasing Fluctuating demand Close supplier-customer relations Inelastic demand Group decision making

Yanıt Açıklaması: Companies provide convenience to consumers by selling and delivering products in the places the consumers want. When considering customers' point of view, convenience corresponds to place which in 4P meaning marketers' point of view.

Yanıt Açıklaması: Due to the derived demand characteristic in the B2B markets, the demand for products also fluctuate meaning that the demand is not stable, it increases and decreases sharply.

Yanıt Açıklaması: It is consumer buying behavior.

Yanıt Açıklaması: Selective exposure: our eyes and minds seek out and notice only information that interests us.

Yanıt Açıklaması: Among the psychological factors are learning, perception, motivations,involvement, attitudes, and self and personality.

Yanıt Açıklaması: Industrial products are materials, supplies, parts and services bought to create economic value rather than personal use.Therefore, the correct option is D.

Yanıt Açıklaması: Internal publics. Internal publics include company’s workers, managers, volunteers and board of directors. Large companies use newsletters and Intranets to inform and motivate their internal publics. Put differently, a satisfied, motivated and happy employee is the best advertisement for a company.

Yanıt Açıklaması: Another characteristic of B2B markets is that the demand for B2B products is highly inelastic. In other words, the demand for B2B products is insensitivite to price.21 That is, even if there is a price increase/decrease for B2B products, the demand will not be highly affected and will remain almost at the same level.

Yanıt Açıklaması: Undifferentiated(mass)marketingis a marketcoverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. The correct answer is "C".

Yanıt Açıklaması: Behavioral Segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product. The correct answer is "A".

Yanıt Açıklaması: An augmented product consists of warranty , after-sale service , payment options , and credits . "Packaging" is a component of an actual product.

Yanıt Açıklaması: Age, gender and education are examined  in demographic variable.

Yanıt Açıklaması: Geo-clustering is the process of combining several variables with geographic variables to identify better-defined smaller segments.