Final Sınavı - Prıncıples Of Marketıng

Soru 1:

Which one of the followings is not among the segmentation variables in consumer markets?

A) Geographic B) Demographic C) Behavioral D) Financial E) Psychographic

Soru 2:

Which of the following describes farm products and natural products in B2B product classification?

A) Raw materials B) Manufactured materials C) Installations D) Suppliers E) Accessory equipment

Soru 3:

Which of the follwowings refers to anything which is offered to a market to satisfy consumers’ needs and wants?

A) Price. B) Product. C) Promotion. D) Place. E) Process.

Soru 4:

What type of segmentation uses variables such as age, lifestyle, occupation and ethnicity to define segments?

A) Geographic B) Demographic C) Psychographic D) Behavioural E) Strategical

Soru 5:

____ consists of warranty, after-sale service, payment options, and credits. Which of the following completes the sentence above?

A) Augmented product B) Consumer product C) Industrial product D) Unsought product E) Convenient product

Soru 6:

I. Joint demand II. Elastic demand III. Direct purchasing IV. Geographic concentration V. Individual decision-making Which of the given characteristics above belong to B2B markets?

A) I-II-IV B) II-III-V C) III-IV-V D) II-III-IV E) I-III-IV

Soru 7:

Which one of the followings related to 4C corresponds to place within 4P?

A) Consumer Value B) Cost C) Convenience D) Communication E) Complexity

Soru 8:

"the demand is not stable, it increases and decreases sharply" which one does the statement define?

A) Derived demand B) Inelastic demand C) Fluctuating demand D) Joint demand E) Direct purchasing

Soru 9:

......................refers to the buying behaviors of ultimate consumers, those who purchase products and services for either personal or household needs, not for business purposes such as re-selling.

A) Companies selling behavior B) Consumer buying behavior C) Consumer demanding behavior D) Companies marketing behavior E) Consumer complaining behavior

Soru 10:

"A person likes red colour and only looks for the clothes which are red." Which option can describe this special situation?

A) Selective exposure B) Selective perception C) Selective retention D) Information inputs E) Memory

Soru 11:

I. Culture II. Learning III. Motivation IV. Self and personality Which of the options above are psychological forces that influence the consumer decision process?

A) I and II B) I, II and III C) II and III D) I, III, and IV E) II, III, and IV

Soru 12:

Which of the follwoings refers to the materials, supplies, parts and services bought to create economic value rather than personal use?

A) Convenience products. B) Unsought products. C) Core product. D) Industrial products. E) Augmented product.

Soru 13:

________ include company’s workers, managers, volunteers and board of directors.

A) Government publics B) Media publics C) General publics D) Internal publics E) Financial publics

Soru 14:

"The demand for B2B products is insensitive to price." Which characteristic of B2B markets is mentioned above?

A) inelastic demand B) joint demand C) fluctuating demand D) derived demand E) group decision making

Soru 15:

If a company serves to the whole market with a single product which strategy would they be using?

A) Segmented marketing B) Concentrated marketing C) Mass marketing D) Micromarketing E) Local marketing

Soru 16:

In which type of segmentation buyers are divided into segments based on their knowledge, attitudes, uses or responses to a product?

A) Behavioral segmentation B) Psychographic segmentation C) Demographic segmentation D) Economical segmentation E) Geographic segmentation

Soru 17:

Which one is not one of the components of an augmented product?

A) Credits B) Payment options C) After-sale service D) Packaging E) Warranty

Soru 18:

In which segmentation variable are age, gender and education examined?

A) Geographic B) Demographic C) Psychographic D) Behavioral E) National

Soru 19:

Which term describes the process of combining several variables with geographic variables to identify better-defined smaller segments?

A) Geo-Clustering B) Geo-targeting C) Geofencing D) Geo-positioning E) Geo-demographing