Final Sınavı - Prıncıples Of Marketıng

Soru 1:

Which of the following statements is true for “vision”?

A) Vision means empty slogans or meaningless ideals. B) Visions are principles and shared beliefs. C) Vision is a statement of the organization’s purpose. D) Vision states the standards for the future success of a business. E) Vision means the basis of strategy formation.

Soru 2:

Which of the following is not one of the four main types of segmentation variables used in consumer markets?

A) Geographic B) Demographic C) Psychographic D) Behavioral E) Sociographic

Soru 3:

Which of the following is the step that consumer moves to act via a need he/she felt in decision making process?

A) Need recognition B) Identification of alternatives C) Evaluation of alternatives D) Decision E) Evaluation of decision

Soru 4:

When making consumption decisions, which of the following is NOT important?

A) Significance B) Availability C) Willingness D) Alternatives E) Experiences

Soru 5:

Which of the following is a B2C marketing?

A) Wholesaler to local markets B) Factory to a distributer C) Supermarket to a consumer D) Final assembler to a wholesaler E) Distributer to a retailer

Soru 6:

I- Demographic factors II- Psychological forces III- Social forces IV- Individual factors V- Financial factors Which of the above are among the influences that affect consumers’ decisions?

A) I-II-III-V B) II-III-IV-V C) III-IV-V D) I-II-III E) I-III-V

Soru 7:

"_________________is when the demand for a certain product is related to the demand of other products." Which of the following fills in the gap correctly?

A) Derived demand B) Joint demand C) Elastic demand D) Inelastic demand E) Fluctuating demand

Soru 8:

_____ aims to reach consumers as many stores as possible. Consumers can find products in a broad range of stores from buffets to hypermarkets. Which of the following completes the given statement above?

A) Intensive distribution B) Selective distribution C) Exclusive distribution D) Physical distribution E) Integrated distribution

Soru 9:

What are the people, who have an influence on other people and the decider in the buying centre called?

A) Influencers B) Deciders C) Buyers D) Initiators E) Users

Soru 10:

........ refers to the group of individuals that consists of all organizational members who are involved in any way, to any extent, in any phase of a specific buying decision. Which term is defined above?

A) derived demand B) the buying center C) distribution D) wholesaler E) retailer

Soru 11:

A consumer's decision to purchase any product is affected by how much it costs. Which category of factors influencing the consumer decision process is exemplified above?

A) Marketing factors B) Social forces C) Situational factors D) Environmental factors E) Psychological forces

Soru 12:

Which sub-category is defined under the category called "Foundation Goods"?

A) Raw Materials B) Manufactured Materials and Parts C) Installations D) Supplies E) Services

Soru 13:

I.Manager summary II.Strategies III.Financial plan IV.Staff summary Which of the above are among the contents of the annual marketing plan?

A) I, III B) II, IV C) I, II, III D) I, II, IV E) II, III, IV

Soru 14:

The basic human requirements such as food, clothing become _____ when they are directed to specific objects, people, things that might satisfy. Which of the following completes the sentence above?

A) Needs B) Wants C) Demand D) Motivation E) Decision

Soru 15:

Which option below is not an example of consumer buying behavior?

A) Buying something to sell B) Buying home equipments C) Buying presents to children D) Buying food E) Buying clothes

Soru 16:

It is the fifth stage of the B2B buying process where the organization contacts qualified suppliers and asks them to prepare and submit their written proposals if they are interested. Which stage is mentioned above?

A) general need description B) performance review C) product specification D) proposal solicitation E) supplier search

Soru 17:

Which of the following is NOT one of the roles that exist in organizational buying?

A) Gatekeepers B) Influencers C) Initiators D) Deciders E) Manipulators

Soru 18:

Which of the following is the correct order of the Value Chain?

A) Raw Materials-Retailer-Wholesaler-Final Assembly B) Raw Materials-Retailer-Wholesaler-consumer C) Retailer-Consumer-Brander-Raw Material D) Final Assembly-Brander-Retailer-Consumer E) Retailer-Wholesaler-Final Assembly-Material Processing

Soru 19:

Which of the following factors does not affect the market segment attractiveness?

A) Environmental factors B) Competitive factors C) Market factors D) Economic and technological factors E) Behavioral factors

Soru 20:

If a person buys all of his/her clothes from the same brand, then how can you define this situation?

A) Brand hate B) Consumer's expectations C) Product's performance D) Brand loyalty E) Consumer's income