Prıncıples Of Marketıng

Yanıt Açıklaması: Price is the only element in the marketing mix that provides revenue. Right answer is B.

Yanıt Açıklaması: Demand is an economy term that means customer’s need and want for a product must be coupled with purchasing power (money, resources) to obtain the product.

Yanıt Açıklaması: Market penetration is a strategy for company growth by increasing sales of current products to current market segments without changing the product.

Yanıt Açıklaması: Marketing environment includes Target markets Competitors Publics Macroenvironment forces Marketing channels

Yanıt Açıklaması: In a company, top management sets the company’s mission, and all the objectives and strategies are set based on this mission.

Yanıt Açıklaması: Downsizing is reducing the business protfolio by eliminating products of business units that are not profitable or no longer fit the company’s overall strategy. Right answer is E.

Yanıt Açıklaması: Six pocket syndrome is defined as six people were spending money for one child as a consequence of the one-child policy in China which lasted 35 years.

Yanıt Açıklaması: Probability Sampling: Simple Random, Random Walk, Stratified Random, Cluster, Systematic. Non-Probability Sampling: Convenience, Quota, Judgement, Snowball.

Yanıt Açıklaması: Manufacturing technologies is not one of the stages of a strategic business plan.

Yanıt Açıklaması: Citizen action publics such as consumer organizations, environmental groups, minority groups and other pressure groups generally question the marketing activities of companies in terms of the impact on the society’s welfare. Public relation departments can help companies stay in touch with consumer and citizen action groups. Otherwise, the company may face protests and even boycotts.

Yanıt Açıklaması: Vision states the standards for the future success of a business. The other options are not related to the question. Therefore the correct answer is E.

Yanıt Açıklaması: SWOT analysis is an overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T). As a part of situational analysis, most companies use SWOT analysis. SWOT analysis is an approach which allows businesses to assess their strategic position by identifying their strong and weak points as well as opportunities and threats surrounding them. This situational analysis shows the current situation of the marketing program and involves analyzing.

Yanıt Açıklaması: The microenvironment is made up of factors that influence the organization, and generally consists of the elements such as the company, suppliers, marketing intermediaries, competitors, publics, and customers.

Yanıt Açıklaması: Increased pollution is another environmental trend that affects society. Production and disposal processes and product packages may damage natural environment: water resources, air, and soil. Environmentally conscious customers are considering the companies’ environmental strategies in their purchase decisions. Therefore, companies should be responsible for natural environment and show that they are sensitive and respectful to environment.

Yanıt Açıklaması: In a company, top management sets the company’s mission, and all the objectives and strategies are set based on this mission.

Yanıt Açıklaması: These are social bonds. In many cases customers and companies may have close personal and social relationships. Especially in service industries like banks, restaurants and insurance agents, the service provider and customers develop interpersonal relationships. Social relations between parties involved must be based on trust.

Yanıt Açıklaması: Marketing Research Process: Stage 1 problem denition, Stage 2 research approach developed, Stage 3 research design developed, Stage 4 fieldwork or data collection, Stage 5 data analysis, Stage 6 report preparation.

Yanıt Açıklaması: Companies use three types of relational bond like financial, social and structural to retain their current customers and increase their loyalty. Thus, the right answer is B.

Yanıt Açıklaması: The macroenvironment: demographic, economic, natural, technological, legal and political, cultural.

Yanıt Açıklaması: • Physical distribution firms help companies to stock and move goods from their points of origin to their final destinations.