Seçmeli Ara Sınav - Prıncıples Of Marketıng

Soru 1:

Which element of the marketing mix is the one that provides revenue?

A) Place B) Price C) Product D) Promotion E) Personality

Soru 2:

Which of the following is an economy term that means customer’s need and want for a product must be coupled with purchasing power (money, resources) to obtain the product?

A) Market B) Need C) Want D) Exchange E) Demand

Soru 3:

________________ is a strategy for company growth by increasing sales of current products to current market segments without changing the product. Which of the following phrases completes the sentence above?

A) Market development B) Market Penetration C) Product development D) Downsizing E) Diversification

Soru 4:

Which of the following is NOT a member of marketing environment?

A) Non-profit organizations B) Marketing channels C) Competitors D) Markets E) Publics

Soru 5:

In a company, which department is responsible for setting the objectives of the company?

A) Marketing Management B) Research & Development (R&D) C) Finance D) Production E) Top management

Soru 6:

................... is reducing the business protfolio by eliminating products of business units that are not profitable or no longer fit the company’s overall strategy. Which of the following completes the sentence above?

A) Development B) Targeting C) Innovation D) Segmentation E) Downsizing

Soru 7:

Because of which country's population regulations there is a term as "six pocket syndrome"?

A) Turkey B) Canada C) China D) Russia E) Germany

Soru 8:

Which of the following belongs to probability sampling?

A) Convenience B) Quota C) Cluster D) Judgement E) Snowball

Soru 9:

Which of the following is not one of the stages of a strategic business plan?

A) Defining the values, mission and vision of the company B) Establishing organizational goals C) Selecting strategies D) Manufacturing technologies E) Situation analysis

Soru 10:

If a company is facing protests by an environmental group, what kind of publics are they probably having issues with?

A) Financial publics B) Media publics C) General publics D) Citizen action publics E) Local publics

Soru 11:

What states the standards for the future success of a business?

A) Objectives B) Values C) Goals D) Mission E) Vision

Soru 12:

Which of the following term shows the current situation of the marketing program and involves analyzing?

A) Goal analysis B) Objective analysis C) Approach analysis D) Value analysis E) SWOT analysis

Soru 13:

Which one of the fallowing is not among the factors that the microenvironment is made up of?

A) Suppliers B) Demographics C) The company D) Publics E) Costumers

Soru 14:

Which environment is increase in pollution related to?

A) Natural environment B) Technological environment C) Demographic environment D) Cultural environment E) Economic environment

Soru 15:

In a company, _________________ sets the company’s mission, and all the objectives and strategies are set based on this mission. Which of the following fills in the gap correctly?

A) Marketing management B) R&D department C) Financial department D) Top management E) Purchasing management

Soru 16:

'In many cases customers and companies may have close personal and social relationships. Especially in service industries like banks, restaurants and insurance agents, the service provider and customers develop interpersonal relationships. Social relations between parties involved must be based on trust' Which type of relationship bonds is mentioned here?

A) Financial bonds B) Social bonds C) Structural bonds D) Production bonds E) Product bonds

Soru 17:

Which of the following is the fourth stage of marketing research process?

A) Research approach developed B) Report preparation C) Data analysis D) Fieldwork or data collection E) Problem definition

Soru 18:

i) Structural bonds ii) Psychological bonds iii) Financial bonds Which of the above is/are among the bonds that companies use in relationship marketing?

A) i and ii B) i and iii C) ii and iii D) Only ii E) i, ii, and iii

Soru 19:

Which of the following does NOT belong to company's macroenvironment?

A) Publics B) Economy C) Technology D) Nature E) Politics

Soru 20:

Which of the following help companies to stock and move goods from their points of origin to their final destinations?

A) Resellers B) Marketing services agencies C) Financial intermediaries D) Marketing intermediaries E) Physical distribution firms