Final Sınavı - Prıncıples Of Marketıng

Soru 1:

"Consumers often avoid purchasing products or brands associated with such negative groups because of their symbolic meaning." Which option is defined above?

A) Reference group B) A member group C) An aspiration group D) An avoidance group E) Wife dominant

Soru 2:

1. Forming segments. 2. Deciding which segmentation approach to use and evaluating the segments. 3. Definition of market to be segmented. 4. Deciding how to segment this market. 5. Utilizing finer segmentation strategies. What is the correct order of the segmentation steps which can be seen above?

A) 2-3-5-1-4 B) 3-4-1-5-2 C) 4-3-2-1-5 D) 5-4-1-3-2 E) 3-4-5-2-1

Soru 3:

I- Significance of the decision II- Availability or extent of previous experience III- Willingness to gather information and amount of information gathered IV- Limited decision making V- Decision criteria Which of the above are among the important factors when making consumption decisions?

A) I-II-III B) I-III-IV C) II-III-V D) I-II-III-IV E) I-II-III-V

Soru 4:

____________ is(are) collection and evaluation of information from micro and macro marketing environment that might affect company and its strategic marketing decisions.

A) General management terms B) Seperate organizational unit C) Environmental scanning D) Marketing strategies E) Basic cultural values

Soru 5:

If a brand is positioning itself by emphasizing its fast and door-to-door delivery, what kind of positioning strategy is it?

A) Product differentiation B) Service differentiation C) Channel differentiation D) People differentiation E) Image differentiation

Soru 6:

Which option below is an example of a demand?

A) water B) clothe C) love D) adidas shoe E) food

Soru 7:

Which of the following is NOT a reason for purchase of a business market?

A) For incorporation B) For consumption C) For use D) For advertising E) For resale

Soru 8:

Which of the followings is among the price-adjustment strategies?

A) Geographical pricing. B) By-product pricing. C) Product bundle pricing. D) Optional-product pricing. E) Captive-product pricing.

Soru 9:

Which marketing strategy involves the statistical classification of people based on where they live?

A) Glocalized segmentation B) Localized segmentation C) Geodemographic segmentation D) Geo-spatial segmentation E) Navigational segmentation

Soru 10:

I. Augmented Product II. Actual Product III.Core Value IV. Specialty product Which of the options belong to the three main levels of products?

A) I, II and III B) I, II and IV C) I, III and IV D) II, III, and IV E) III and IV

Soru 11:

In the ....... stage sales are rapidly rising, costs are average and customers are characterised as early adopters. According to characteristics given in the above statement, which one of the following product life cycle stages fills the blank?

A) Introduction B) Birth C) Growth D) Maturity E) Decline

Soru 12:

Which of the following is NOT one of the various influences that affect consumers’ decisions?

A) Demographic factors B) Social forces C) Environmental factors D) Situational factors E) Perceptional factors

Soru 13:

Which of the following is NOT one of the things companies need to know about their customers?

A) Who they are B) What they buy C) Why they buy D) When they buy E) Where they are

Soru 14:

... is the process of selecting, organizing and interpreting information inputs to produce meaning. Which of the following completes the definition above?

A) Perception B) Information inputs C) Selective exposure D) Selective perception E) Selective retention

Soru 15:

Which one of the followings related to distribution channel members's functions refers to coordinating production activities with needs of consumers?

A) Information B) Contact C) Negotiation D) Financing E) Matching

Soru 16:

Which of the following statement cannot be accepted as correct about Target Market Strategies?

A) Concentrated marketing is not a risk free strategy B) In Micromarketing needs and wants of specific individuals and local customer segments are important to tailor products and marketing programs. C) One-to-one marketing is also known as Individual Marketing. D) In Concentrated marketing a firm targets several market segments and designs separate offers for each. E) Mass marketing means going after the whole market with one offer.

Soru 17:

I. Features II. Packaging III. Services Of the marketing mix concepts, Product involves which of the following?

A) Only I B) Only II C) I and II D) I and III E) I, II and III

Soru 18:

Which of the following factors is made up the microenvironment? Company Suppliers Marketing Intermediaries Competitors Publics Customers

A) None B) Only I, II, III, V C) Only II, IV, VI, VII D) Only I, III, V, VI E) All

Soru 19:

An adult person only retains his friends in memory about his school years, but forgets the beating he got from his teacher. What is the right definition of this situation?

A) Information inputs B) Learning C) Selective exposure D) Selective perception E) Selective retention

Soru 20:

Which of the following does not belong to Market factors theme?

A) Power of buyers B) Price C) Growth rate D) Quality E) Size