Seçmeli Ara Sınav - Prıncıples Of Marketıng

Soru 1:

Which of the following states the steps of marketing research in the correct order?

A) 1. Developing an approach to the problem2. Problem definition3. Research design formulation4. Data preparation and analysis5. Fieldwork6. Report generation and presentation B) 1. Research design formulation2. Developing an approach to the problem3. Problem definition4. Fieldwork5. Data preparation and analysis6. Report generation and presentation C) 1. Problem definition2. Developing an approach to the problem3. Research design formulation4. Fieldwork5. Data preparation and analysis6. Report generation and presentation D) 1. Problem definition2. Fieldwork3. Data preparation and analysis4. Developing an approach to the problem5. Research design formulation6. Report generation and presentation E) 1. Data preparation and analysis2. Problem definition3. Research design formulation4. Developing an approach to the problem5. Fieldwork6. Report generation and presentation

Soru 2:

......... is developed in order to collect, process, store and provide information that will form the basis of the marketing decision-making process. What is the name of this system?

A) Marketing information system B) Information acummulate system C) Relevant information system D) Marketing tool system E) Customer marketing system

Soru 3:

........... are the groups of people who have an interest in the marketer’s ability to achieve their objectives. Which one of the following is the right option to fill the blank?

A) Competitors B) Suppliers C) Companies D) Publics E) Marketing intermediaries

Soru 4:

Which of the following answers the questions of “can the person do it?

A) Specific B) Measurable C) Achievable D) Relevant E) Time-Oriented

Soru 5:

Which marketing research category aims at acquiring information on the market and market trends for future forecasting?

A) Target market research B) Sales research C) Promotional research D) Product research E) Marketing environment research

Soru 6:

Which of the following is not among the 4Ps of marketing?

A) Product B) Promotion C) Price D) Place E) Profit

Soru 7:

Which one buys something to produce public services?

A) Consumer markets B) Business markets C) Reseller markets D) Government markets E) International markets

Soru 8:

"The microenvironment consists of actors close to the company that affect its ability to create superior customer value." Which of the below is NOT considered one these "actors"?

A) Suppliers B) Governments C) Competitors D) Marketing intermediaries E) The company itself

Soru 9:

Marketing intelligence assists; Developing sound marketing strategiess Marketing planning Developing casual marketing strategies Monitoring the employees Identifying customer groups Which statements above are correct about marketing intelligence?

A) I, II and IV B) I and II C) II, III and IV D) I, III and V E) II and V

Soru 10:

I. There must be two or more parties involved like individuals or organizations. II. Each party must have valuable offer to satisfy the needs and wants of the other party. III. On one side of the process, there is marketer and on the other side is the market. Which process is defined in the list above?

A) Demand B) Market offerings C) Experience D) Exchange E) Need

Soru 11:

Which of the following is true about the functions of Marketing Information System?

A) As much as possible information should be loaded to marketing information managers for effective decisions. B) One of its functions is to to determine the information needed in marketing decisions. C) While generating information, deploying internal databases and sources is the unique decision-making process. D) Another function of Marketing Information System requires keeping information related to marketing decisions in the company only. E) Marketing Information System is particularly useful for chain businesses regarding its functions.

Soru 12:

Strategic business units are characterized in four quadrants such as Stars, Question Marks, Cash Cows and Dogs. I.T hey have potential of generating high amounts of cash. II.T hey can generate enough cash to be self-sufficient. III.They are the products, brands or divisions with both low growth rate and low market share. IV.They are the products, brands or divisions that have a high growth rate and high market share. Which of the above are among the characteristics of dogs?

A) I, II B) I, IV C) II, III D) II, IV E) I, II, III

Soru 13:

-------- establishes where a company wants to be in the future over a specific period of time. According to the statement given above, which one of the followings fills the blank?

A) Values B) Vision C) Mission D) Goals E) Objectives

Soru 14:

What is the reason why people choose certain brands/companies over others that provide the same services or sell the same products (such as BİM, ŞOK, Çağdaş, Metro) ?

A) Quality B) Marketing C) Advertising D) Customer-perceived value E) Promotions

Soru 15:

Marketing managers encounter typical problems in terms of marketing information: Which of the following states the following situation correctly? 'The information might be false.'

A) The lesser amount of required and relevant information compared to larger amount of redundant information. B) Reaching the required information as a result of dispersed information sources in the company. C) Being unable to reach some vital marketing information since they are constrained by some managers. D) Being unable to gather critical marketing information at the time they are needed. E) Being unable to be sure of the accuracy and precision of the marketing information gathered.

Soru 16:

Customer satisfaction, employee satisfaction, serving the public are examples to the __________ of a company.

A) Values B) Strategy C) Plan D) Mission E) Vision

Soru 17:

Which one of the following is not included among the market offerings through which consumers’ needs and wants are fulfilled?

A) integration B) product C) service D) information E) experience

Soru 18:

Which paradigm believes that if companies produce a good quality product at reasonable prices, it will be sold without marketing efforts?

A) Societal marketing concept orientation B) Marketing orientation C) Sales orientation D) Production orientation E) Product orientation

Soru 19:

___________ are made up of marketing research companies, advertising agencies, media firms, public relations companies, and marketing consultancy companies.

A) MArketing services agencies B) Physical distribution firms C) Resellers D) Manufacturers E) Financial intermediaries

Soru 20:

According to the growth strategies, which one of the following is the name of the strategy which a business continues its operations with the present products in its present markets?

A) Product development B) Market penetration C) Market development D) Diversification E) Market skimming