Prıncıples Of Marketıng Çıkmış Sorular, Online Deneme Sınavları, Çalışma, Dersler, Sınava Hazırlanma, vize, final

Soru 1:

... is a type of initial research that provides information to understand the scope of the current marketing problem. Which of the following completes the definition given above?

A) Exploratory research B) Conclusive research C) Descriptive research D) Causal research E) Qualitative exploration

Soru 2:

Which of the following is not among the aspects of marketing information system?

A) It requires systematic approaches for analyzing and storing information B) It requires ongoing efforts for regular and continuous information generation C) Aa system it includes various principles for effective information management D) It requires a planned and systematic effort for meeting the marketing information needs E) It requires spontaneous actions in order to meet the needs of marketing information

Soru 3:

Which of the following is NOT one of the principles of SMART goal setting?

A) Achievable goals B) Specific goals C) Measurable goals D) Irrelevant goals E) Time-oriented goals

Soru 4:

Which of the following below is NOT a Marketing Mix element?

A) Demand B) Price C) Promotion D) Place E) Product

Soru 5:

Which research type is conducted to describe specific marketing facts, to test prespecified hypotheses and to examine specific relationships?

A) Descriptive research B) Conclusive research C) Exploratory research D) Casual research E) Structural research

Soru 6:

Which of the following cases is an example of a need rather than a want ?

A) A student who is hungry eats sushi with his friends B) A housewife who buys vitamins that her friends take C) A man who buys a car polish to fix the stratches D) A kid who buys a popular video game that his friends play E) A young girl who buys the lipstick her classmates use

Soru 7:

"Functional managers like sales and marketing create a team in order to conduct environmental scanning in addition to their existing duties." Which option is defined above?

A) Strategic planner B) Line management C) Separate organizational unit D) Joint line/general management teams E) Proactive management

Soru 8:

_____________ is/are the provider(s) of the resources needed by the company to produce its goods and services.

A) Publics B) Marketin intermediaries C) Competitiors D) Customers E) Suppliers

Soru 9:

Which of the following is a good description for the term 'strategy'?

A) Defining policy for the goal. B) Showing determination. C) Building communication channels. D) Improving sales in business. E) Decreasing the costs.

Soru 10:

Which one of the following tasks can be an issue of a research design?

A) Convert the overall design from exploratory to descriptive B) Organizing an appropriate time and place for data collection C) Determining the sampling process and sample size D) Devising the techniques for innovation and creativity E) Combine qualitative and quantitative data analysis

Soru 11:

According to BCG matrix; which one of the following defines the SBUs which have low market growth rate and high market share?

A) Cash cows B) Stars C) Question marks D) Dogs E) Problem children

Soru 12:

Which of the following is NOT a typical problem that marketing managers encounter in terms of marketing information?

A) The less amount of ordinary and irrelevant information compared to larger amount of redundant information B) Reaching the required information as a result of dispersed information sources in the company C) Being unable to reach some vital marketing information since they are constrained by some managers D) Being unable to gather critical marketing information at the time they are needed E) Being unable to be sure of the accuracy and precision of the marketing information gathered

Soru 13:

Which of the following research reveals customer expectations on a new product’s content or design?

A) Marketing environment research B) Target market research C) Product research D) Sales research E) Distribution channel research

Soru 14:

Which of the following reveals the relationship between data, information and knowledge in the correct order?

A) 1. Analysis 2. Data 3.Knowledge 4. Analysis 5. Information B) 1. Data 2. Analysis 3. Information 4.Knowledge 5. Analysis C) 1. Data 2. Analysis 3. Information 4. Analysis 5. Knowledge D) 1. Information 2. Analysis 3.Data 4. Analysis 5. Knowledge E) 1. Analysis 2.Data 3.Knowledge 4. Analysis 5. Information

Soru 15:

Allison Hotel managers are planning to open a glamorous restaurant. Before they decide what kind of a place they should design they would like to learn the public tendencies. In this case how they gather the information?

A) They collect sourced data B) They collect knowledgeable data C) They collect secondary data D) They collect focussed data E) They collect primary data

Soru 16:

Which element provides revenue in the marketing mix?

A) Product B) Price C) Promotion D) Place E) Experience

Soru 17:

What is the name given to the act of "obtaining a desired object from a person or an institution by offering something in return"?

A) Want B) Demand C) Market D) Market offering E) Exchange

Soru 18:

Which one of the following macroenvirenment factors is related with the "Government Intervention" trend?

A) The demographic environment B) The economic environment C) The legal and political environment D) The natural environment E) The technological environment

Soru 19:

Which of the following refers to the distribution channel companies that help the company to find and/or sell customers?

A) Competitors B) Resellers C) Physical distribution firms D) Marketing services agencies E) Financial intermediaries

Soru 20:

Which of the following is among the crucial components of market intelligence?

A) Strategic planning for effective practices B) Global tendencies in new approaches C) Product prices D) Information that marketing decision makers need E) Customer preferences