İşletme Bilgi Sistemleri

Yanıt Açıklaması: Manufacturing systems management (MSM) here is defined as a functional domain that involves all of the activities, such as design, implementation, operations and monitoring, etc., that are needed to regulate and optimise a manufacturing system as it progresses through its life cycle.

Yanıt Açıklaması: Market research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.

Yanıt Açıklaması: Cash is the most liquid asset. Liquidty is the convertibility of an asset into cash. So, cash itself is the most liquid asset.

Yanıt Açıklaması: Data (i.e. sales volume, price elasticity, or complain rate) becomes information when it provides answer to questions of “what”, “where”,  “how much”, “how often” and “when”. Information becomes knowledge when it helps a marketing manager answer questions such as “how” and “why”.

Yanıt Açıklaması: One of the fundamental concepts associated with security of information systems is known as CIA triad consists of confidentiality, integrity, and availability. Integrity is preventing unauthorized manipulation of information and ensuring its accuracy and consistency throughout the process. Changing a debt to be paid to 100T instead of 1000T may cause undesirable results.

Yanıt Açıklaması: Research aimed at solving a specific, pragmatic problem is called as applied marketing research. On the other hand, companies may want to expand the borders of knowledge without aiming to solve a specific problem. In this case they do basic market research to validate a theory, test hypotheses, learn more about a concept or phenomenon, such as nanotechnology, Internet of the Things etc.

Yanıt Açıklaması: When looked in industrial practice, there are some levels where ERP implementation projects are carried out such as strategic, tactical and operational. Evaluation of the current legacy system, project vision and objectives, implementation strategies, consultants and benchmarking are included in the strategic level. While the tactical level consists of client consultation, business process change, software selection and the implementation approach, the operational level involves business process modeling, system configuration, final preparation and system deployment.

Yanıt Açıklaması:

Yanıt Açıklaması: Analytics: Executives either must be supported or enabled with the analytical tools such as decision support systems.

Yanıt Açıklaması: Communication mix information: This includes past data on the effects of advertising campaigns, sponsorships, direct mail programmes or exhibitions, levels of investments on marketing communications and the effect on sales of increases or decreases. Such information can act as a guide to the likely effectiveness of future communication investment plans.

Yanıt Açıklaması: Navigation of information: This capability helps executives to explore vast amount of data and information fast and easy ways. Thereofre, the correct option is B.

Yanıt açıklaması yok

Yanıt Açıklaması: Management reporting system creates reports for the internal decision makers. Especially the reports about costs of the business, budgets, and cash flows are created by management reporting system.

Yanıt Açıklaması: Accounting information system is composed of three major subsystems: the transaction processing system, the general ledger/financial reporting system, and the management reporting system.

Yanıt Açıklaması: Descriptive analytics, sometimes called “reporting analytics” deals with the current status of the company based on the key performance indicators, i.e., KPIs.

Yanıt Açıklaması: Management reporting system creates reports for only internal purposes. The reports created by the systems are only for managers’ decision needs. They are not for external users.

Yanıt Açıklaması: Cybercrime is an illegal and unethical action which takes benefit from the vulnerability of computers and the Internet.

Yanıt Açıklaması: Monitoring information is derived from the regular scanning of certain sources. For example, a marketing manager may desire a summary of articles on competition for a specific industry or may want to learn about new product launches. Market trends, life style changes are good examples of monitored information.

Yanıt Açıklaması: When the products are ready for shipment ‘delivery receipt form’ is prepared in order to show the products are handled to shipper.

Yanıt Açıklaması: Up-selling is the aim of selling higher-value goods or services with the hope of existing customer’s buying intention.