İşletmeye Giriş

Yanıt Açıklaması: The transaction is recorded chronologically in the journal. All the transactions are recorded through journal entries. The third step is to post each journal entry to the appropriate ledger accounts. The journalized transactions are posted to the account that it impacts. The accounting cycle requires summarizing of the entries pertaining to a particular period in a trial balance. A trial balance is essentially a list of all accounts and provides an overview of the various types of financial transactions entered into by any organization during a period. After preparation of trial balance, the next step is recording the adjustments like adjusting prepaid/outstanding expenses, recording advance/accrued income, etc. The purpose of adjusting entries is to match incomes with expense during the accounting period. One of the most important steps of the accounting process involve preparing the financial statements. Final step of the accounting process involves closing the books for the revenue and expense accounts which leads to begin again the entire cycle with zero balances.

Yanıt Açıklaması: Four Ps are identified to be the initial letters of the most fundamental marketing actions, namely, product, price, place (distribution), and promotion.

Yanıt Açıklaması: A convenience store usually works with extended hours and sells a limited range of product categories intended to supply items of emergency and instant purchase such as bandages and cigarettes.

Yanıt Açıklaması: In order to talk about a useful segmentation, the following conditions must be met: People in the same group should be homogenous, i.e. similar to each other in one way of another. This is in fact the basis of effective segmentation: each segment must be similar in terms of needs or chosen characteristics. People in different groups should be heterogeneous. Together with the first point, this would demonstrate that consumers are effectively divided into sets of differentneeds. Some data should be available for each segment so that measurements can be made as regards to the size of the market, the general characteristics of consumers constituting that market, details of their buying behavior, and thus, the overall attractiveness of the segment. The segments should be substantial either in terms of number (sales potential) or in terms profit per unit sold (profit potential). Each company is likely to have a “minimum” requirement to be profitable. The segments should also be accessible so that an effective distribution and communication strategy can be established.

Yanıt Açıklaması: Financial markets serve many roles among which are: • Efficient allocation of capital Financial markets help channel funds into profitable investments and boost economic growth • Price discovery Prices of financial assets are formed in the market by the interaction of demand and supply for these securities. • Liquidity Investors can sell their investments and turn them into cash in financial markets. " Security " is not one of these roles or functions.

Yanıt Açıklaması: One can define marketing from a variety of perspectives. Marketing is typically defined as the creation, promotion, and delivery of goods and services directed towards consumers and businesses.1 This definition reflects upon the basic activities and functions of marketing and specifies that marketers deal with (1) identifying and creating needs, wants, and desires of consumers in B2C (businessto-consumer) and B2B (business-to-business) markets, (2) promoting the product by way of integrated communication techniques, and (3) delivering the product by appropriate sales points in either brick-andmortar retail locations or virtual outlets. The correct answer is D.

Yanıt Açıklaması: The American Marketing Association offers the following formal definition: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging that have value for customers, clients, partners, and society at large” (Approved July 2013).

Yanıt Açıklaması: The main purpose of production systems is to produce goods and/or services.

Yanıt Açıklaması: Current assets: Cash and cash equivalents Trade receivables -Due from related parties -Trade receivables, third parties Derivative instruments Inventories Prepaid expenses Current income tax assets Other current assets Assets held for sale Non-current assets: Financial investments Trade receivables Derivate instruments Associates Investment properties Property, plant and equipment Intangible assets -Goodwill -Other intangible assets Deferred tax assets

Yanıt Açıklaması: External users of accounting are: Current and prospective investors Creditors Taxing authorities Customers or clients Labor unions Regulatory agencies The correct answer is B.

Yanıt Açıklaması: During the transformation process, the production function in the company involves four specific sub-functions which are design, scheduling, operation, and transformation control.

Yanıt Açıklaması: Some aspects of quality are measurable in goods.

Yanıt Açıklaması: The targeted segment should be measurable, substantial, accessible, differentiable, actionable.

Yanıt Açıklaması: Corporate social responsibility (CSR) is the concerns and obligations businesses have for the welfare of their stakeholders and the larger society. CSR goes beyond being ethical, beyond what is required by law and beyond the pursuit of profits. Te obligations of businesses are often described by their commitments to various stakeholders such as customers, employees, investors and communities.

Yanıt Açıklaması: An audit is an examination of a company’s financial records.

Yanıt Açıklaması: The basic activities and functions of marketing and specifies that marketers deal with (1) identifying and creating needs, wants, and desires of consumers in B2C (businessto-consumer) and B2B (business-to-business) markets, (2) promoting the product by way of integrated communication techniques, and (3) delivering the product by appropriate sales points in either brick-andmortar retail locations or virtual outlets.

Yanıt Açıklaması: There are a lot of issues raised as regards to marketing ethics. The following list is not exhaustive: Invasion of privacy in marketing research Stereotyping in segmentation and targeting Uncontrolled marketing efforts towards vulnerable consumers, such as the elderlychildren, illiterate people, and financially disadvantaged people Unethical pricing tactics such as price fix-ing, price wars, and price collusion Ethically questionable and insensitive con-duct in advertising and promotion Deceptive advertising and marketing tactics such as by strong emotions like fearand sex Product safety issues Irreversible corruption of the nature and natural resources Misleading packaging Low-quality export/import products Bribery Over-booking and over-selling Intentionally creating limited supply Fake products Planned obsolescence • Materialism • Created needs and • Cultural corruption.

Yanıt Açıklaması: Four Ps are identified to be the initial letters of the most fundamental marketing actions, namely, product, price, place (distribution), and promotion.

Yanıt Açıklaması: Anadolu group is the local partner of Coca Cola in Turkey

Yanıt Açıklaması: Symbolic positioning: The brand tries to capture the attention and win the hearts of consumers by focusing on ego identification, social belonging, life meaningfulness, and emotional attachments. For instance, Dove soap has positioned itself in a way that all women around the world should feel beautiful and proud. Dove does not position itself to make women beautiful, but rather make women feel at peace with their bodies.