Final Sınavı - Introduction to Business

Soru 1:

"...........refers to the set of human characteristics attributable to a brand." Which of the following fills in the blank correctly?

A) Branding B) Brand identity C) Brand value D) Brand personality E) Brand Equity

Soru 2:

Which of the following refers to offering extra value in addition to the basic features offered in the product?

A) Marketing B) Differentiation C) Cost Leadership Strategy D) Strategic marketing E) Marketing Mix

Soru 3:

Which of the following is NOT a condition for a successful segmentation?

A) Homogenous group of people B) Heterogeneous people in different groups C) Available data for each segment D) Substantial segments in number and profit potential E) Confidential segments for advantage

Soru 4:

Which of the following gives the correct order of the product layers?

A) Generic - Core - Expected - Augmented - Potential B) Core - Generic - Augmented - Potential - Expected C) Core - Generic - Potential - Expected - Augmented D) Core - Generic - Expected - Augmented - Potential E) Augmented - Potential - Generic - Expected - Core

Soru 5:

"..........attempts to capture a smaller segment in the market." Which of the following fills in the blank correctly?

A) Scale economies B) Cost leadership strategy C) Focus strategy D) Marketing E) Differentiation strategy

Soru 6:

........is the transformation or conversion of a set of inputs, such as raw materials, labor, knowledge, into one or more outputs such as tables, cars, and banking services. What is defined above?

A) production B) system C) implementation D) operation E) equipment

Soru 7:

Which of the given is the chronological record of transactions?

A) Journal B) Ledger C) Posting D) Statement E) Balance sheet

Soru 8:

Which of the following is not a characteristic of "transformation process"?

A) Phonological B) Physical C) Locational D) Exchange E) Psychological

Soru 9:

cost leadership differentiation focus Which of the given is the dimension/s of generic marketing strategies?

A) I B) I and II C) I and III D) II and III E) I, II ve III

Soru 10:

Which of the following is not one of the 4Ps (Marketing Mix)?

A) Product B) Plan C) Price D) Place E) Promotion

Soru 11:

What refers to offering extra value in addition to the basic features offered in the product?

A) Differentiation B) Segmentation criteria C) Focus strategy D) Cost leadership E) Scale economies

Soru 12:

"Chief Risk Officer..........." Which of the following most appropriately completes the sentence above?

A) is the discount rate that makes the NPV of the project equal to zero B) has the highest responsibility for overseeing the centralized risk management function C) is the number of years needed to recover the initial investment outlay D) is the expected benefits of the investment in the form of cash flows E) is usually measured by standard deviation or variance, which is the square ofstandard deviation

Soru 13:

What is 'the book holding all the accounts with their balances' called?

A) Balance sheet B) Entry C) Posting D) Journal E) Ledger

Soru 14:

Which one of the following terms refers to the recording of a firm’s financial transactions which usually involves only the recording of budgetary events?

A) Financial statements B) Accounting system C) Accounting D) Journalizing E) Bookkeeping

Soru 15:

Which of the followings is the ultimate goal of production management?

A) To provide high-quality goods and services instantaneously in response to customer demand by the lowest possible cost. B) To produce high quality goods while decreasing its need for resources. C) To drive all ques toward zero in order to minimize inventory investment, shorten production lead times. D) To make a unique product or provide a specific service to specific individuals. E) To buy products among a wide variety of produts but with lowest possible cost.

Soru 16:

Which of the following pair is correctly given?

A) Customer value - Promotion B) Customer value - Place C) Cost to the customer - Product D) Convenience - Price E) Communication - Promotion